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Ad Spend Trends in 2019

Tag: advertising

Ad Spend Trends in 2019

Ad Spend Trends in 2019

  • 12 April 2019

Ad spend across big brands has increased in the U.S. amid a growing economy, low unemployment, higher household wealth, and high consumer confidence levels. In their annual global ad spend report, the Dentsu Aegis Network forecasted that ad spend in 2019 will continue to increase, but at a slightly slower growth rate than we saw in 2018 (3.8% vs. 4.1%). Where are brands spending their money…

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