Conversion Logix acquires AdsUpNow
Company aims to capitalize on growing demand for tested and proven digital marketing and software solutions
BOTHELL, Wash. – June 1, 2018 – Conversion Logix, a digital advertising agency with a focus on the multifamily housing and senior living markets, today acquired Ascendance Digital Media, dba AdsUpNow, a digital marketing and technology company with a focus on the automotive industry and local retail.
The transaction, which was structured as a unit exchange, will create a single entity that can leverage the strengths of both organizations to facilitate future growth. The terms of the transaction were not disclosed.
Conversion Logix was founded in 2010 by Jeff Jobe and Dave Pavlu. The agency’s effective digital marketing campaigns and unwavering commitment to exceptional service have enabled Conversion Logix to double its sales volume virtually every year and become one of the fastest-growing private companies in the nation. The company has been named to the Inc. 5000 for the past two years. Conversion Logix currently employs 28 people.
AdsUpNow, founded by Pavlu in 2008, helps local businesses increase traffic, conversions and revenue through digital advertising campaigns. AdsUpNow has been named to the Inc. 5000 list for three consecutive years, and the company’s expanding intellectual property portfolio includes software tools that drive conversion and enable clients to accurately measure the success of their campaigns. AdsUpNow employs 11.
Beyond sharing a founder, the two companies have a history of close collaboration, as Conversion Logix has adopted many of the technology tools developed by AdsUpNow.
“The acquisition will benefit customers of both Conversion Logix and AdsUpNow,” said Jobe, Conversion Logix CEO. “The combined entity will be able to dedicate more resources to creating digital software solutions that we can deploy in the residential, automotive and local business markets.”
“We are combining two companies that are both customer-driven, expedient, and obsessed with conversion and key performance indicators,” said Pavlu, Conversion Logix chairman and president. “As a single digital marketing and advertising technology company, we will be able to bring tested and proven solutions to our customers more quickly and take advantage of the significant growth opportunities within our target markets.”
About Conversion Logix
Conversion Logix was founded in 2010 by Jeff Jobe and Dave Pavlu as a digital marketing and technology company focused on delivering digital media for the residential, senior living and hospitality industries. The combination of an effective direct-marketing lead-generation approach with a five-star hospitality style of service has enabled Conversion Logix to double its sales volume virtually every year and become one of the fastest-growing private companies in the nation, as recognized by Inc. magazine. For more information, visit www.conversionlogix.com.
AdsUpNow was founded by Dave Pavlu in 2008 as a digital marketing and technology company focused on the automotive industry and local retail. AdsUpNow is highly focused on moving people from the internet into brick-and-mortar locations. AdsUpNow has been named to the Inc. 5000 list of fastest-growing private companies in America for the past three years. The agency is adept at quickly developing measurable key performance indicators and building campaigns that scale to deliver leads, appointments and sales for its clients. For more information, visit https://adsupnow.com.