Mobile is transforming everything from shopping to searching. According to wireless statistics, wireless users logged 1.15 trillion minutes on mobile devices in the first half of 2011. That’s more than 6 billion minutes of usage every day.
One place mobile is changing the world is in car sales. A recent survey noted that 78 percent of people who are planning to buy a vehicle during the next 12 months will use a mobile device at some point in the purchase process.
If you’re a car dealer and you don’t have a mobile campaign, well, you now have a reason to get one. You can’t alienate such a large percentage of your car shoppers by not having a mobile strategy.
Here are some more stats: 44 percent of mobile car buyers use their phones to compare prices at different dealerships, 32 percent will use them to locate a dealership and 23 percent will use them to contact a dealership.
Those are numbers that you can’t ignore. Mobile is the way of the future, and you need to start adapting your business to the wants of the mobile user.
That means mobile landing pages, mobile ads, mobile SEM, QR codes, SMS campaigns and more. Tailoring to as many different users as possible will ensure none of your customers fall through the cracks.