Global ad spending is set to rise almost 5% this year to reach a total of $465.5 billion according to new numbers from research firm Strategy Analytics.
The total U.S. spending rate is set to grow 2.7%, up from .6% in 2011. Global online spending is predicted to grow the fastest, by 12.8% to $83.2 billion – meaning 18% of total ad spend.
Online ad spending is still leading the way, though growth has slowed due to the growing maturity of online spending. In 2011, Internet media revenue grew by 21.4%, but is set to only grow 10.9% in 2012.
Despite the slowdown in growth, digital advertising is set to increase its share of the global ad market from 15.9% in 2011 to 21.2% in 2014.
So what do we know from these numbers? Well, for starters, digital advertising is growing rapidly, and is eroding TV’s 40% global share of all advertising dollars. These numbers represent important trends that you must acknowledge as a small business owner. Gone are the days where creating a radio or TV ad was enough; now, you need to be invested in social marketing, banner advertising, search optimization and have a killer website.
So who is going to help you wade through these treacherous waters? Well, that’s why we’re here. We’ve created hundreds of digital marketing campaigns, and we’ve successfully increased sales and revenue for all our clients.
If you have any other questions about what we do or ways we can help out your business, let us know in the comments or contact us on our website.