These numbers show substantial lift compared with the $21.2B spent in 2011, but still pale in comparison to traditional advertising spend.
Traditional Spend was $111.5B in 2011, but is only projected to grow to $112.7B. Those are essentially flat numbers, meaning not much will change from no until 2016. In fact, traditional ad spend will decrease to account for about 75% of overall ad budgets, dropping almost 10% from the 84% it’s at now.
This research shows that more and more small businesses are investing into digital advertising, but the real question is: are you?
If you haven’t evaluated your online strategy recently, you need to. Digital advertising is not going away, in fact, it’s only getting bigger.