Tablet users are engaged during primetime – are you marketing to them?

  • 30 October 2012

Tablets are becoming more and more commonplace both in work and at home, and they are now the ultimate companion device for consumers as they watch TV.

In a new report from Flurry Analytics, tablet users are shown to use their tablets throughout the day, but during the primetime hours the usage spikes.

What does this mean? It means tablet users are using their devices as they watch TV. They’re searching, networking and playing games. Their high engagement during the primetime TV hours means that you have an additional way to get their attention instead of just TV commercials.

Imagine you run a primetime TV spot at 7:30 p.m. on a local news channel. An interested customer sees your ad, grabs their tablet and looks you up online. You have two opportunities to grab them while they are searching for your business.

The first is with a search targeting campaign. Also known as paid search, search targeting puts your ad at the top of search engines. This gives you the chance to reach people as they look up your business.

The second is with Retargeting. Retargeting displays ads to people after they visit your website, allowing you to remarket your business to them. So if the interested tablet user searches and finds your website, but leaves without taking action, you can still reach out to them through a Retargeting campaign.

Tablet users have high primetime engagement, and tend to be older and more affluent than other demographics. It’s time to target tablet users with search and display ads.

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