The latest numbers for total digital display advertising revenue are in, and it looks like Google remains on top.
In eMarketer’s latest report, they reported that Google remains the digital advertising king, capturing 40% of the overall market in 2012. Yahoo remains in second place with 8.6%, but the real up-and-comer is Facebook.
Facebook captured just 5.9% of the overall market in 2012, but they are set to reach 7.1% of the market in 2013. Plus, they are expected to overtake Yahoo in total revenue by 2014.
So what does this mean? It means you should start looking at doing some Facebook advertising. Facebook is set to be a major player in the digital advertising arena, and you should get on board.
Plus, with the Facebook Exchange, you have the ability to retarget your website visitors on Facebook, as well as target them with third-party data.
Go to AdsUpNow and learn more about how you can get started with a Facebook retargeting campaign.