Using Purchase Intent to Target Car Shoppers

  • 27 June 2014

We all know car shoppers spend the bulk of their buying cycle researching online. They use more than 11 different sources and visit countless websites comparing features, prices and reviews.

So what does this mean for car dealers? If you’re looking to connect with car shoppers, you need to do it online. Luckily we have a tool that lets you do that.

It’s called Pixel Targeting. What we do is measure the intent of car shoppers and deliver ads to them based on what they’re looking for.

So how do we measure intent?

We do it in a few different ways. By analyzing browsing history, search queries and page contexts we can get an accurate picture of what car shoppers are looking for and serve ads appropriately.

Take this shopper’s history for example. From this page we can see that this shopper is looking at buying a new Jeep. They’re looking in the for sale section of AutoTrader and are located in Kirkland, WA.

AutoTrader Intent

Since we know where this person is located and know what kind of vehicle they’re searching for, we can deliver a relevant ad to them.

The power of Pixel Targeting is being able to reach people who are looking for what you have to sell them. You’re not trying to break down barriers and convince these shoppers they should buy a Jeep — they’re already looking for one. You just need to get your ad in front of their eyes and give them a reason to pick you over your competitor.

Interested in Pixel Targeting? Contact us today for more information.

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