Pet-Friendly Apartment Marketing Ideas

pet friendly apartment marketing ideas

Are you making sure all of your residents are happy? By all residents, we mean the furry-legged ones too.

Last year, RentPath revealed that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

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4 Ways Small Businesses Can Be Competitive Using Google Shopping

Google Shopping AdsDo you use Google Shopping to sell your products or do you think your business is too small to compete with larger businesses that have bigger budgets? With careful planning and execution, using Product Listing Ads within Google Shopping can be a very effective digital advertising platform. Here are four strategies for your smaller e-commerce business to find success.

  1. Focus on your niche

What makes you unique? Why would someone buy from you? Your uniqueness adds value and will make your ads stand out to online shoppers. Focus your campaigns on new, niche, or unknown brands – different products that aren’t sold by big box retailers or Amazon. This exclusivity helps separate you from your competition. Selling unique products means there’s less competition to appear in Google Shopping for relevant searches.

  1. Segment your campaigns

Segmenting your campaigns correctly will help you deliver ads to the most relevant, ready-to-buy audiences. Focus on capturing high-converting traffic by making sure your ads appear to high-conversion queries. By segmenting your campaigns into the type of queries that receive high, medium and low conversion rates you can set bid amounts that correlate to the user’s intent. Bid more for high-converting queries and less for generic searches.

  1. Leverage location-based targeting

Target location to make sure your ads are reaching shoppers who are most likely to purchase your products. Are consumers in certain areas more likely to be interested in what you are selling? Depending on what your goals are, you can bid higher for your ads to show in very specific areas. If you sell gas fireplaces with all the bells and whistles, you may decide to bid more for ads shown in high-income areas with colder climates where buyers have a budget for your custom fireplaces.

  1. Use RLSA lists

Most consumers who click on a Product Listing Ad are usually close to making a purchase decision. Pairing your ads with RLSA (remarketing lists for search ads) allows you to bid more for ads that will be shown to people who have already visited your site or made a previous purchase. Consumers who have existing knowledge of your business are more likely to make a purchase.

The key to making a sale is delivering the right message to the right person at the right time. We can help you create and execute a multi-faceted advertising campaign that puts your products in front of interested buyers. Contact us today!

 


Bing Product Ads: An Emerging Market

Google is king of search engines, but Microsoft’s Bing is still a worthwhile investment. To reach your audience in all the places they are looking, it’s important to have a presence on Bing. This search engine powers nearly one in three U.S. searches and 11 billion monthly searches around the globe. Through a partnership between Microsoft and Yahoo, your ads could appear on the top or to the right of Bing, Yahoo and MSN search results. Just like Google, you can choose to target your ads to different geographic locations, times or days of the week, and consumer demographics.

 

What are Bing product ads?

Products Ads include custom images from your own online inventory, plus unique promotional text and pricing. Product Ads use your specific product information to determine who sees your ads. If someone’s search query is relevant to your products, your Product Ad can show up on the search results. Photos and relevant information help catch a user’s interest, and influences purchase decisions even before they click your ad.

Following Google’s lead, Bing is now showing carousels for their Product Ads in the Bing search results. The new Bing carousels are showing up for a variety of searches, showing eight products within the carousel. Informative product ads can translate into greater engagement, higher click-through rates, and higher conversion rates.

 

Where will your ad appear?

Like Google, Bing Ads is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Bing has limited online real estate so they auction available spaces. You are bidding against other advertisers selling similar products or services who want to place their ads into the space you want. Your ad position is based on several things, including:

 

  • How relevant your ad and website are to the search terms a user enters.
  • How your bid compares to other bids in the Bing Ads auction.
  • Your ad’s click-through rate and past performance.

 

The stronger you are in these areas, the better your chances of winning the top ad position.

 

If you want to extend your paid search campaign to Bing, we can help! Contact us today and we’ll get your comprehensive PPC advertising strategy up and running.


Google Tests New Mobile Ad Extension Format

Google Mobile AdsHow do your ads stand apart from your competition? Give searchers the relevant information they want by implementing ad extensions, extra details that encourage customers to click. By including more information about your company beneath your ad, extensions can help boost traffic, increase your ad’s visibility, and improve the click through rate.

AdWords shows one or more extensions with your ad when it calculates that the extension will improve your campaign performance, and when your ad rank is high enough for it to appear. Ads with greater expected impact from extensions will generally appear in a higher ad position than similar ads from your competitors.

Google is always testing and improving ad formats. Google has been using swipeable cards in mobile text ads to display extensions. Now, they are testing a new version that combines multiple ad extension types into a swipeable card carousel. The carousel includes a variety of extensions that provide a wealth of information to customers before they even click on your ad.

There are two types of ad extensions: automated and manual. AdWords independently creates and displays the automated extensions (seller ratings, consumer ratings, social extensions, and previous visits) when it predicts that they’ll improve your ad’s performance. You can manually create new ad extensions that will show beneath your ad, including:

  • Site extension: links to promote additional landing pages or direct customers to more specific page on site
  • Callout extension: promote unique offers to shoppers, like 356-day return policy or free shipping. When customers see your ads, they get detailed information about your business, products, and services.
  • Call extension: a click to call button
  • Location extension: address to find nearest storefront
  • App extension: button to download your app.
  • Price extensions: show as a set of up to 8 cards that consumers can view to see different options and prices. From your price menu, people can go directly to the product that interests them on your site.
  • Structured snippets: highlight specific aspects of your products and services. Give potential customers a snapshot of what you do before they click on your ad.

There is no cost to add extensions to your campaign, but you’re charged as usual for clicks on your ad, with the exception of automated extensions. Consider beefing up your ads with informative extensions that compel buyers to click.

Learn more about our  Google AdWords services or contact us today!


5 Tips to Create Effective Paid Search Campaigns

Search Engine Marketing

Every day, more and more consumers use mobile search to find information and make purchases. Since most people are using mobile to search, you need to have an active presence on mobile. Google AdWords makes it easy to execute a paid search campaign to reach mobile users. By setting up an effective mobile paid search campaign you get in front of more prospects, when and where they’re looking for you.

Here are five tips to create an effective campaign:

1.Set Goals: What are your campaign objectives? Do you want to generate more calls? Improve traffic? Increase click-through rates? Setting goals helps you gauge whether or not your campaign is running smoothly. Continually analyze your campaign performance, test, and optimize.

2.Define Your Target Audience: Accurate targeting helps you reach in-market buyers. Knowing about your customers, including their location and device helps you pinpoint which search queries are a good match for your ads. Precise, focused targeting helps drive your ad creative so you can capture interested buyers when they are looking for what you have to offer.

3.Determine Your Keywords: The keywords you choose to target tell Google AdWords which user searches your ads should appear for. It’s important to consider the many different keywords and phrases a mobile searcher uses when looking for information. Choose unique, action-oriented keywords that help users make a decision quickly.

4.Use Ad Extensions: Ad extensions are simple to set up and can have a huge impact on your paid search performance. AdWords independently creates and displays the automated extensions (seller ratings, consumer ratings, social extensions, and previous visits) when it predicts that they’ll improve your ad’s performance. You can manually create new ad extensions that will show beneath your ad, including:

  • Site extension: links to promote additional landing pages or direct customers to more specific page on site
  • Call extension: a click to call button
  • Location extension: address to find nearest storefront
  • Click-to-text extensions: like call extensions, but they provide users a method for sending a direct text to the business.

5.Compel mobile searchers to click with clear calls to action: A focused call-to-action with a few well-chose words is better than long, convoluted paragraphs. Skip the flowery language and opt for clear, direct language that conveys your message in simple terms. One clear call-to-action offers value to the consumer and increases conversions.

Paid search is all about showing the right ads to the right audience. We have the expertise and experience to execute an effective paid search campaign that delivers results. Contact us today.