Digital Politcal Ad Spend Increasing
- 12 March 2012
It’s an election year, which means upcoming political candidates are spending a lot of advertising dollars are being spent to promote their campaigns.
According to new numbers from a report by Borrell Associates, online political ad spending is set to increase to $160 million this year – up from just $22 million in 2008. That marks a huge increase from how the digital advertising space was valued just four years ago.
Of that $160 million in online spending, 30% of it is expected to be targeted display advertising, such as retargeting and contextual targeting. Another 32.6% of the political budget will be spent on search targeting.
The only areas losing share for online spending are email, and streaming audio. Streaming video is expected to hold at 22%.
So the biggest names in politics are investing more and more into digital advertising, showing that online advertising is seen as more necessary than ever.
Are you stepping up your digital game for 2012? Digital advertising is growing across the board, and if you aren’t taking advantage of it, you need to.
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