Though advertising has been around for a while, it’s a lot older than most people think. In 2000 BC, the Ancient Egyptians advertised by carving public notices into steel. Now, four thousand years later, we’ve gotten to the point where online advertising has overtaken print and radio to become the second biggest medium for ad spend.
Along the way there have been a few forms of advertising that we wish weren’t invented– we’re looking at you, infomercials and pop-ups — but overall, ads have created a convenient way for businesses to get the word out about their products.
Think mobile isn’t important? Well, most of your competitors do. A new research report by Swedish analyst firm Berg Insight predicts that mobile ad spending will grow 37 percent annually over the next four years.
In 2010, mobile ad spend was just $3.4 billion worldwide, but Berg is estimating it to increase to $22.4 billion by 2016.
Berg Telecom Analyst Rickard Andersson said that our rapid smartphone adoption is a “game-changer,” and accredited the increase of mobile ad spend to major brands’ willingness to incorporate mobile into their campaigns.
“Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also, mobile web advertising and opt-in SMS campaigns are popular,” he said.
Andersson also predicted that location-based advertising will gain ground over the next few years, offering up marketing messages that are “hyper-relevant” to the user in both time and place.
It’s not all sunshine and rainbows, however. Berg says the market hasn’t matured yet, and many big companies such as Microsoft, Apple, Google, and Amazon are vying for mobile users’ attention.
With more people using smartphones – and with mobile ad spend increasing – don’t you think it’s time you evaluated your mobile strategy? The battle for market share among the tech giants shows how important mobile is becoming.
It’s not too late, as mobile is still young, but you need to think about all the customers you’re missing out on. Google reported that more than half of all local searches have local intent, meaning that your customers are using mobile to search for you.
Smartphone adoption has been exploding in the last few years. This represents a huge opportunity for your business. Mobile campaigns can give you a great return on your investment. Read below for the top seven reasons why you need to be using mobile as part of your local digital advertising strategy.
1. It’s Getting Bigger
Smartphone ownership has more than doubled in the last two years. More than 44% of mobile subscribers now own smartphones, and mobile search has grown 400 percent in the last year, representing one in every seven searches. Google received 11.9 billion search queries in October 2011, meaning almost 1.7 billion searches were mobile in October alone.
2. Search Drives Mobile
Instead of pulling out the Yellow Pages to find what they need, consumers use search engines. For smartphone users, search is even more important: they access search more than social networks on their phones.
3. Mobile Means Local
More than half of all mobile searches have local intent. This means when someone pulls out a smartphone to search on the go, they’re looking for places nearby. You need to show up when they need you, or you stand to lose a lot of potential business.
4. Mobile Users Take Action
Mobile searchers have higher purchase intent than desktop searchers do. After searching for something online, 89 percent of mobile searchers take action within a day – 36 percent of those take action immediately. This means that a mobile searcher is almost a guaranteed lead.
5. Consumers Shop With Their Phones
Mobile users don’t just search – they buy. 74% of smartphone owners have made a purchase as a result of using their smartphone, and 76% of those purchases were made in-store.
6. It’s Still Early
In two years, the number of mobile Internet users will overtake the number of desktop users. Despite this, 72% of mobile large online advertisers don’t have a mobile-optimized site. Get started today, and be part of the mobile revolution.
7. It’s easy!
With the help of AdsUpNow, you can capture new business and let mobile users find you. We create well-rounded campaigns that include mobile landing pages, mobile search advertising, call tracking and mobile couponing.
As you can see, mobile is growing – fast. Even though it may seem daunting, getting started with mobile advertising or mobile landing pages is easier than ever. Fill out the form on our website or call today to find out more.
That title is misleading. To have a great online presence you need more than just search, display ads and retargeting, but these points are a good starting place for any local business who wants to convert more online shoppers and increase its revenue.
Each of these parts can be used on their own, but function stronger when used together. Just look at the title, we called it a trifecta, and everyone knows that a triangle is the strongest shape. If you didn’t, well you just got a geometry lesson as well as a digital advertising lesson. You’re welcome.
If you want to visualize how these three aspects work better together, take a look at the chart below. As you can see, using search and display ads together gives much higher returns than using them separately. .
Search The first part of the equation is search. As we covered in a previous post, search is huge, and should not be taken for granted. Search has become the gateway to the Internet, so you need to start using search advertising to appear at the top of search rankings. It’s called SEM, and it looks like this:
Those big red circles are where your ads show up. That means that when someone searches for products or services that your business delivers, your ads appears, increasing hits to your website.
The only problem with search is that only 4% of time on the Internet is spent in search engines, and 96% is spent doing everything else. You might think search isn’t worth it, but everything on the Internet stems from search, so it should remain an important piece of your online strategy. Search gets your foot in the door, but the next two parts help you walk through it and sell your products. . Display Ads The second aspect is display advertising. Display ads show up on websites around the world, and their main goal is to boost traffic to the owner’s website. The first display ad was in 1994, and looked like this:
Since 1994, display advertising has grown tremendously. In Q2 2011, more than 1.1 trillion display ads were served across the world, and this number is only going to increase as more and more people come online. The only problem with display advertising is that, a lot of the time, it gets ignored. Internet users train themselves to overlook the ads, thinking they’re irrelevant. That’s where the third part comes in.
Retargeting Retargeting is the last piece of the puzzle, and the part that ties it all together. If you weren’t aware, 97% of your website visitors leave and never come back. Retargeting is display advertising that essentially follows up with the customer after they visit your website. It works like this: the consumer visits your website; they pick up a special line of code that places a cookie in their browser; your ads get delivered to the consumer as they are surfing the web, reminding them of your website. ComScore created a handy cartoon to show how it works from the consumer’s end:
Retargeting is unique because it displays ads to consumers who have already shown interest in your products, making them easier to convert. It’s a win-win situation because the user gets ads that are relevant to their desires, and you get more sales in return.
Search has never been bigger: 26.6 billion searches were conducted in June 2011 alone, which marked a 6% increase from June 2010. This mirrors overall search growth from 2010-2011, which is also at 6%. Search has been growing like crazy the last few years, and shows no sign of slowing down.
You may already be aware that people use search. You probably use search the same way your customers do. I mean, when was the last time you picked up the Yellowpages? Yeah, we don’t remember, either.
We know that search is growing, but online search spending is growing more than search is. In 2011, search marketing is expected to grow 20%, and is expected to almost double from 2010 to 2015.
What does this mean for you and your business? It means you need to start an online campaign, fast. There are huge dollars being spent on online advertising, but you don’t have to spend big, you just have to do something. If you have a campaign already, you need to evaluate your strategy to get the most from all your advertising dollars.
Now that you see how important search is, stay tuned for next week’s post about using search and display ads to drive more traffic to your website.
Connecting with active in market shoppers is the name of the game for automotive online display advertising. Pixel targeting allows us to eleminate wasteful impressions and just target brand specific automotive intenders.
Did you know? Is a great video on Youtube that gives a little perspective to the speed at which our world is changing. Both videos have essentially the same information. Version 2 has a couple of updates and has very mellow music. I am up to my eyeballs designing killer digital ad campaigns right now but I will try and relate some of these facts to (local) business at some point in the future. Enjoy.
Jacks You Up:
If you have young kids may tear you up:
It occurs to me that tear (tear from my eye) and tear (tear apart) are spelled the same way… You choose.
The moment you commit and quit holding back, all sorts of unforeseen incidents, meetings and material assistance will rise up to help you. The simple act of commitment is a powerful magnet for help.
He couldn’t be more right. There are a lot of doors that could open for you. All you need to do is commit and make sure that you are there when the door does open.
Internet marketing is a door that has opened for many businesses. It can open for you as well. You need to choose a company that will to serve your interests. Then let that company go to work for you and make it happen.
Do you make it happen or watch it happen? When the playing field changes with new procedures, new products, or new techniques, do you adapt quickly and turn this into an opportunity? Or do you resist change and play the victim? John Wooden said, “Things turn out the best for those who make the best of how things turn out.” Manage the rapids of change, master them, move with them, and develop the possibilities and you will create a better job, a better life and a better you.
Here is an interesting video blog post from a wine salesman. It has quite few ads in it. This video was recorded in October of 2008 – The Seattle PI died today. How many other types of media will crash and burn while small business tries to figure out how to advertise on the Internet. Watch this then call me and let’s develop a plan for you.