As mobile usage continues to grow, consumers are conducting more searches with local intent. In the past two years, Google saw a 2x increase in “near me” and “nearby” searches, with 80 percent of those searches occurring on mobile devices. Google refers to these geographic-specific searches as “I-Want-to-Go moments.” Google wants to better serve users by personalizing their results and delivering relevant information based on their…
And How to Fix Them Fast!
