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Facebook’s Response to iOS 14 and How it Will Impact Advertisers

Tag: Privacy Concerns

Facebook’s Response to iOS 14 and How it Will Impact Advertisers

Facebook’s Response to iOS 14 and How it Will Impact Advertisers

  • 10 September 2020

A couple of weeks ago, Apple announced that in iOS14, app developers will be required to prompt their users to opt-in to targeted advertising, rather than requiring an opt-out option instead.  This sent shockwaves throughout the tech industry among advertising platforms, online publishers, and app developers. What Does This Mean for Advertisers? If mobile app users do not opt into online behavior tracking, ad targeting reliant…

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