Use Retargeting to increase your traditional advertising’s effectiveness

  • 9 January 2013

Even in today’s world, traditional advertising is still important. It helps create awareness of your business, familiarizes people with your products and helps drive demand.

The problem with traditional advertising is that’s all it does. It tells people about you, but you don’t have the opportunity to segment your advertising and marketing to people who might be more likely to make a purchase in the short term.

That’s where we come in.

In order to help you get better ROI from your existing advertising, we use retargeting. If you think about it, all your advertising tells people to visit your website. Your URL is on every bus ad and your TV ads end with your website address. After people see your ad, they hit the Internet to find out more about you.

So you spent all this time and effort getting people to your site, do you really think they’re going to convert on their first visit? The answer is no. In fact, 98% of people who visit your site will take no action – they’re just there to browse.

Retargeting fights window shopping and delivers ads to your website visitors after they leave your site, helping you increase your conversion rate and maintain top of mind awareness of your business.

Make 2013 your best year yet and start a retargeting campaign for your business.

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