What is an SMS Campaign and Why Do I Want One?

  • 3 January 2012

What is an SMS Campaign?

I’m glad you asked. An SMS campaign is a form of marketing that allows you to interact with your customers via text. It’s similar to an email campaign, but is faster and easier to create since it requires no creative other than an initial campaign to get your customers’ numbers, and your 160 character message.

What happens is this:

  1. We set up your SMS shortcode and keyword. For example, if you owned a pizza place it might be PIZZA at 96000. This is basically your business’ texting phone number. That way, if your customer texts PIZZA to 96000, they’ll be included in your texting database, and be eligible for future promotions.
  2. We create a campaign to get your customers to sign up for text alerts. We might say “Text PIZZA to 96000 and receive exclusive discounts!” This way, you can use your existing advertising to market your SMS campaign, increasing the number of sign-ups.
  3. We send out updates. We’ll manage your entire customer base and send out the message for you. All you have to do is think of the promotion you want to do.

Why do I want one?

Someone probably told you 15 years ago that you need to be collecting email addresses of your customers so you can communicate with your client base. You might not have listened. Now, I’m here to tell you that getting your customer’s phone numbers is arguably more important than getting email addresses.

SMS campaigns have extremely high open and opt-in rates, and help you reach a broad customers base. Not everyone has a smartphone, but virtually everyone has a phone with texting capabilities.

SMS campaign opt-in numbers

Also, SMS Messages have a 95 percent open rate, compared to just 11 percent for email marketing messages. This means you can be sure your message doesn’t get lost or ignored.

Our phone is the most intimate form of technology we have. It’s always with us, allowing you to offer the right deal to the right person at the right time. SMS campaigns are an easy way to increase communication and develop a strategy to reach more customers than you ever have before.

Still not convinced? Check out our posts here and here for more stats about the importance and relevance of doing an SMS campaign.

Contact us today and we’ll give you a free consultation for an SMS campaign of your own.

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