{"id":10688,"date":"2021-01-05T19:55:16","date_gmt":"2021-01-05T19:55:16","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=10688"},"modified":"2023-11-14T20:38:08","modified_gmt":"2023-11-14T20:38:08","slug":"what-you-need-to-know-about-ga4","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/what-you-need-to-know-about-ga4\/","title":{"rendered":"GA4 Essentials: What You Need to Know About GA4 [Updated]"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/01\/1024x768-blog-post2.gif\" alt=\"\" class=\"wp-image-13762\"\/><\/figure>\n\n\n\n<p>Google launched a new version of Google Analytics called GA4. If you\u2019re a new user, your Google Analytics account will be created by default. If you\u2019re an existing user, we recommend keeping your existing profile active and installing GA4 alongside your current profile.<\/p>\n\n\n\n<p>In this blog post, we\u2019ll explain how to upgrade your new GA4 property alongside your current Google Analytics account and walk you through the steps you need to get started in GA4. We\u2019ll also talk through a few of the things to watch out for with this new platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of GA4 and what to watch out for:<\/h2>\n\n\n\n<ul><li>Google Analytics 4 comes with new metrics and cross-platform data collection and pulls in more event data than ever before. In order to make use of this new data, you will want to collect it for a while so your team can analyze trends over time. Google Analytics doesn\u2019t report data retroactively, so starting the process with GA4 will enable you to collect historical data that you can use when you make the switch.<\/li><li>The switch to GA4 means you will lose metrics that have long been regarded as website performance KPIs, like bounce rate, pages per session, and average session duration. In place of these, Google has added new metrics that more accurately report website engagement. It&#8217;s a good idea for your team to spend time learning the new KPIs GA4 relies on on in place of these to develop new internal benchmarks.<\/li><li>GA4 uses a new event tracking and event reporting system, which means you will need to recreate the goals you have set up in Universal Analytics as conversions in the new platform. For some teams, this can be a time-consuming process, and skipping this step could mean losing access to the conversion data key decision-makers rely on.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Getting started with GA4<\/h2>\n\n\n\n<p>Before we show you how to set up GA4 in tandem with your existing universal analytics account, let\u2019s go through a brief overview of how the account structure has changed from Universal Analytics to GA4.<\/p>\n\n\n\n<p>In Universal Analytics, an account could contain multiple properties (these properties included a unique website or mobile application) and within a property were views. One website could have more than one view, which is another way of saying configuration (settings) in the platform. In place of this structure, GA4 has accounts, properties, and data streams. Properties within an account can now include both website data and mobile app data, unlike the past system, which required you to separate these into two properties. Data streams are what differentiate the data sources you collect data from in your property.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create a GA4 property from your existing Universal Analytics account:<\/h2>\n\n\n\n<p>Log into your existing Google Analytics account.<\/p>\n\n\n\n<p>Select \u201cAdmin\u201d on the bottom left.<\/p>\n\n\n\n<p>Check the top left under \u201cAccount\u201d and the \u201cCreate Account\u201d button to make sure you\u2019ve selected the right account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"384\" src=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2020-11-30-at-12.16.20-AM-1.png\" alt=\"set up ga4 from universal analytics\" class=\"wp-image-10735\" srcset=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2020-11-30-at-12.16.20-AM-1.png 420w, https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2020-11-30-at-12.16.20-AM-1-300x274.png 300w, https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2020-11-30-at-12.16.20-AM-1-117x108.png 117w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<p>Go to the middle column labeled \u201cProperty\u201d. If you have more than one, select the one you want to create an upgraded GA4 property for. Click \u201cGA Set Up Assistant\u201d right below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/N1kYDyeVHYGCnhjQMNpaHliJn3mosQ5ei2SX_5fqFkWx0tfOSYNsOQ64INRNF4IKI_CTkvQxYtZRbnd2qw05HAbbjYIjm1wWnRjY-gjHWpZ6cYZxteU10lw4F6PNsJJPhUrZDYLq\" alt=\"where to go to set up ga4\"\/><\/figure>\n\n\n\n<p>Click the \u201cGet started\u201d button below &#8220;I want to create a new Google Analytics 4 property&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/vYEEEeu1wjn_edMjJv4njBZ0svrPqotgK8bIeZB2lsuwSBGsKC1tKYB9KGByJN8tSloAyWvJNb0qseb8ii4F263U6wqXc1rZMAkekJPU3KDgiGrmDUZ-_IH0auZVu1V0Xc7UgaB3\" alt=\"google analytics 4 set up assistant\"\/><\/figure>\n\n\n\n<p>Enable data collection of your existing tags by checking the box at the bottom of the prompt. If you have any customized tags, those will have to be recreated once you are in the account. By enabling this option, you are allowing Google to alter the tracking code on your existing website so that you pull website data into GA4 without having to edit or reinstall your tracking code. This will also allow Google to pull in event tracking from your Universal Analytics account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gsMpUZbLpQfgPQtkbmRuz8MyJ02WUd3O3AWfSb7dagFpPknS4-FiiD-hHFa5_zYykw7suvo1s1ewF7zla2n-6kKiQPtt7RbhS_qivJD-1uEhBAnXb1t01s5ngpkLUQtdSc0x9E_K\" alt=\"how to create a new ga4 property\"\/><\/figure>\n\n\n\n<p>Next, click the \u201cCreate Property\u201d button.<\/p>\n\n\n\n<p>Once you create your property, you should see the following screen. This means your new GA4 property has been set up in tandem with your Universal Analytics account. If you click the button \u201cSee your GA4 property\u201d you will be taken to the new GA4 interface. You will know you are in GA4 if you see 14 icons on the far left sidebar and an option to look at \u201cData Streams\u201d, a new feature in GA4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7VJQoD8F53QqPK4uivAfMrbSkGYt_cHImi7gq7sgQeqeP5QB7O9EfCWNig6YfWQAoduoc5evNS8ozA4fJ9kpXN6LPP1qzpp0wCWkIyUQq2VvciYIV7QcigyhTmVNDKSmuJptWhef\" alt=\"add ga4 using the wizard\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Once you set up your GA4 property, you&#8217;re ready to start tracking new metrics and events. After 24 hours, your event data will begin to appear on the platform. In the meantime, you can learn more about the new metrics you\u2019ll see in the platform by watching <a href=\"https:\/\/zoom.us\/rec\/play\/kfz9HvlvFBJDW03_xnrHNgPqNuA_8GzWW4cd1VZMdpFMF8sEtsuoyrEgV06OLCw0h_f0HN-wrs2nlOK3.RuhN4dxpzX5osiBx?continueMode=true\">this webinar<\/a> recording with Google rep Nick Danford and the Conversion Logix team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Read This Next: <a href=\"https:\/\/conversionlogix.com\/blog\/2021\/01\/05\/ga4-training-interpreting-new-metrics-in-ga4\/\">GA4 Essentials: Interpreting New Metrics in GA4 [Updated]<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Ready to get started in Google&#8217;s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.<\/p>\n","protected":false},"author":17,"featured_media":13762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"20","_seopress_titles_title":"","_seopress_titles_desc":"Learn how to install GA4, Google's newest analytics platform, alongside your existing Universal Analytics account in this blog post.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[663,24],"tags":[584,245,255,592,593,586,590,587,557],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GA4 Essentials: What You Need to Know About GA4 [Updated] | Conversion Logix<\/title>\n<meta name=\"description\" content=\"Learn how to install GA4, Google&#039;s newest analytics platform, alongside your existing Universal Analytics 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