{"id":11139,"date":"2021-09-15T20:18:46","date_gmt":"2021-09-15T20:18:46","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=11139"},"modified":"2024-01-22T20:33:21","modified_gmt":"2024-01-22T20:33:21","slug":"ahead-of-the-curve","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/","title":{"rendered":"Ahead of the Curve"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg\" alt=\"digital marketing\" class=\"wp-image-11143\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Recently we touched base with our new Director of Ad Operations, Mark Skalla, about advances in digital marketing and how Conversion Logix is leveraging new technologies for our clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mark, what new marketing technologies are you and the team working on?<\/strong><\/h2>\n\n\n\n<p>We have a lot of exciting ad technologies and strategies we\u2019re testing right now to help our clients get more leads, appointments, and sales. We\u2019re exploring and testing dynamic display ads, exploring display networks that leverage avatars, and the ad placement opportunity in Instagram Reels.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s start with dynamic display ads and why they\u2019re beneficial to our clients.<\/strong><\/h2>\n\n\n\n<p>When a prospect searches for a multifamily apartment or senior living community there\u2019s a lot of information they want to know\u2014how many available units, number of bedrooms, square footage, price, etc. Our clients want to display this information in an ad, however static ads become obsolete quickly due to changes in occupancy. Recently we started testing dynamic display ads that pull property information from a client\u2019s website, populates custom ad templates, and then launches multiple up-to-date ads. Essentially, clients will pre-qualify prospects with ad information so when the prospect <a href=\"https:\/\/conversionlogix.com\/the-conversion-cloud\/schedule-genie\/\">schedules a tour with Schedule Genie<\/a>, there is a stronger chance of closing the lease. We\u2019re rigorously testing this ad technology and can\u2019t wait to offer it to our clients when it\u2019s ready to go-live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>There\u2019s a lot of speculation about the deprecation of cookies. How is Conversion Logix preparing for this change?<\/strong><\/h2>\n\n\n\n<p>Yes, there is a lot of talk about Google deprecating cookies. Although it\u2019s several years away (end of 2023), we\u2019re proactively exploring ways to provide the same relevant service of targeting prospects so clients continue to have access to their intended audiences. We\u2019re currently exploring and testing the use of additional ad networks with large data sets. These networks aggregate information about people so you can market to a group versus an individual. For example, let\u2019s say you\u2019re interested in a one bedroom apartment in Portland, you like gardening, and you buy dog toys for your pup. These ad networks group a prospect into different data sets\u2014someone seeking an apartment, garden enthusiast, and dog lover\u2014then retarget groups of people who may be interested in a property, product, etc.&nbsp; We\u2019re also testing new ArtificiaI Intelligence audiences to further our reach and scale in light of the deprecation of cookies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram recently announced ad placement in Reels. Tell us more about this new ad option.<\/strong><\/h2>\n\n\n\n<p>Reels invites you to create 15-second multi-clip videos with audio, effects, and new creative tools.&nbsp; Conversion Logix is an early adopter of Reels ad placement which gives our clients a competitive advantage by enabling visibility on an emerging social advertising platform. &nbsp; We have a talented and tenacious team that is always looking for new ad opportunities to maximize clients\u2019 social ad spend.<\/p>\n\n\n\n<p>Stay on the lookout for more Ahead of the Curve blog posts to learn more about Conversion Logix\u2019s end-to-end marketing solution. To learn more about how we can enable you to accelerate lead acquisition and unveil a prospect\u2019s journey to give you powerful insights that drive ROI, <a href=\"https:\/\/conversionlogix.com\/?modalWidget=sg\">schedule a call<\/a> to learn more.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently talked with Mark Skalla, Director of Ad Operations, about how we&#8217;re preparing for the deprecation of cookies, testing dynamic ads to drive more appointments, leases, and sales, and why we&#8217;re early adopters of Instagram Reels.\u00a0\u00a0<\/p>\n","protected":false},"author":26,"featured_media":11143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"38","_seopress_titles_title":"","_seopress_titles_desc":"Learn how Conversion Logix is leveraging ad technologies to drive more leads, appointments, and sales for our clients.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[663,17,38],"tags":[181,290,292,606,447,502],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahead of the Curve | Conversion Logix<\/title>\n<meta name=\"description\" content=\"Learn how Conversion Logix is leveraging ad technologies to drive more leads, appointments, and sales for our clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahead of the Curve | Conversion Logix\" \/>\n<meta property=\"og:description\" content=\"Learn how Conversion Logix is leveraging ad technologies to drive more leads, appointments, and sales for our clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/\" \/>\n<meta property=\"og:site_name\" content=\"Conversion Logix\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T20:18:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T20:33:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeanene Steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeanene Steinberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/\"},\"author\":{\"name\":\"Jeanene Steinberg\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/person\/3bca29338d3a10a460a15df3f32c5953\"},\"headline\":\"Ahead of the Curve\",\"datePublished\":\"2021-09-15T20:18:46+00:00\",\"dateModified\":\"2024-01-22T20:33:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/conversionlogix.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg\",\"keywords\":[\"Digital Display Advertising\",\"instagram ads\",\"instagram advertising\",\"instagram reels\",\"Retargeting\",\"stories ads\"],\"articleSection\":[\"Digital Marketing\",\"Featured Posts\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/\",\"url\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/\",\"name\":\"Ahead of the Curve | Conversion Logix\",\"isPartOf\":{\"@id\":\"https:\/\/conversionlogix.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg\",\"datePublished\":\"2021-09-15T20:18:46+00:00\",\"dateModified\":\"2024-01-22T20:33:21+00:00\",\"description\":\"Learn how Conversion Logix is leveraging ad technologies to drive more leads, appointments, and sales for our clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage\",\"url\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg\",\"contentUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conversionlogix.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ahead of the Curve\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conversionlogix.com\/#website\",\"url\":\"https:\/\/conversionlogix.com\/\",\"name\":\"Conversion Logix\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/conversionlogix.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conversionlogix.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/conversionlogix.com\/#organization\",\"name\":\"Conversion Logix\",\"url\":\"https:\/\/conversionlogix.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png\",\"contentUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png\",\"width\":1200,\"height\":276,\"caption\":\"Conversion Logix\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/person\/3bca29338d3a10a460a15df3f32c5953\",\"name\":\"Jeanene Steinberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbc6b916fea22c42f593ff0e226fc8b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbc6b916fea22c42f593ff0e226fc8b2?s=96&d=mm&r=g\",\"caption\":\"Jeanene Steinberg\"},\"sameAs\":[\"https:\/\/conversionlogix.com\/\"],\"url\":\"https:\/\/conversionlogix.com\/blog\/author\/jeanenesclxmedia-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ahead of the Curve | Conversion Logix","description":"Learn how Conversion Logix is leveraging ad technologies to drive more leads, appointments, and sales for our clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/","og_locale":"en_US","og_type":"article","og_title":"Ahead of the Curve | Conversion Logix","og_description":"Learn how Conversion Logix is leveraging ad technologies to drive more leads, appointments, and sales for our clients.","og_url":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/","og_site_name":"Conversion Logix","article_published_time":"2021-09-15T20:18:46+00:00","article_modified_time":"2024-01-22T20:33:21+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg","type":"image\/jpeg"}],"author":"Jeanene Steinberg","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeanene Steinberg","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#article","isPartOf":{"@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/"},"author":{"name":"Jeanene Steinberg","@id":"https:\/\/conversionlogix.com\/#\/schema\/person\/3bca29338d3a10a460a15df3f32c5953"},"headline":"Ahead of the Curve","datePublished":"2021-09-15T20:18:46+00:00","dateModified":"2024-01-22T20:33:21+00:00","mainEntityOfPage":{"@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/"},"wordCount":548,"commentCount":0,"publisher":{"@id":"https:\/\/conversionlogix.com\/#organization"},"image":{"@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage"},"thumbnailUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg","keywords":["Digital Display Advertising","instagram ads","instagram advertising","instagram reels","Retargeting","stories ads"],"articleSection":["Digital Marketing","Featured Posts","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/","url":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/","name":"Ahead of the Curve | Conversion Logix","isPartOf":{"@id":"https:\/\/conversionlogix.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage"},"image":{"@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage"},"thumbnailUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg","datePublished":"2021-09-15T20:18:46+00:00","dateModified":"2024-01-22T20:33:21+00:00","description":"Learn how Conversion Logix is leveraging ad technologies to drive more leads, appointments, and sales for our clients.","breadcrumb":{"@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#primaryimage","url":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg","contentUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2021\/09\/1024x768-blog-post.jpg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/conversionlogix.com\/blog\/ahead-of-the-curve\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/conversionlogix.com\/"},{"@type":"ListItem","position":2,"name":"Ahead of the Curve"}]},{"@type":"WebSite","@id":"https:\/\/conversionlogix.com\/#website","url":"https:\/\/conversionlogix.com\/","name":"Conversion Logix","description":"","publisher":{"@id":"https:\/\/conversionlogix.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conversionlogix.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conversionlogix.com\/#organization","name":"Conversion Logix","url":"https:\/\/conversionlogix.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/","url":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png","contentUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png","width":1200,"height":276,"caption":"Conversion Logix"},"image":{"@id":"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/conversionlogix.com\/#\/schema\/person\/3bca29338d3a10a460a15df3f32c5953","name":"Jeanene Steinberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionlogix.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbc6b916fea22c42f593ff0e226fc8b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbc6b916fea22c42f593ff0e226fc8b2?s=96&d=mm&r=g","caption":"Jeanene Steinberg"},"sameAs":["https:\/\/conversionlogix.com\/"],"url":"https:\/\/conversionlogix.com\/blog\/author\/jeanenesclxmedia-com\/"}]}},"_links":{"self":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts\/11139"}],"collection":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/comments?post=11139"}],"version-history":[{"count":5,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts\/11139\/revisions"}],"predecessor-version":[{"id":11149,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts\/11139\/revisions\/11149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/media\/11143"}],"wp:attachment":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/media?parent=11139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/categories?post=11139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/tags?post=11139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}