{"id":15502,"date":"2021-09-02T20:29:00","date_gmt":"2021-09-02T20:29:00","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=15502"},"modified":"2023-11-15T20:48:32","modified_gmt":"2023-11-15T20:48:32","slug":"the-ultimate-guide-to-senior-living-marketing","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/the-ultimate-guide-to-senior-living-marketing\/","title":{"rendered":"The Ultimate Guide to Senior Living Marketing"},"content":{"rendered":"\n
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The senior living market comes with its own interesting set of challenges and opportunities. Since COVID impacted the industry in 2020, communities have had to change their strategic approach to marketing and sales. As a digital marketing agency with over ten years of senior living marketing experience, we know what it takes to promote a community online. In this guide, we\u2019ll walk you through the marketing strategies we\u2019ve used to help hundreds of senior living communities maintain their occupancy goals.<\/p>\n\n\n\n

Create a Google Ads Campaign<\/h2>\n\n\n\n

Google keyword data reveals there are over 22,000 searches a month for \u201csenior living communities\u201d in the United States. Google has become an undeniable resource for families looking for senior care at all levels. If your community is brand new and just getting started with advertising, Google Ads is the best place to start<\/a>. Google Ads has evolved to give advertisers powerful features that allow marketers to target senior living searchers by keyword, location, and likeliness to click on an ad or convert on a website.<\/p>\n\n\n\n

Optimize Your Google Business Profile<\/h2>\n\n\n\n

Local searching has been on the rise over the past few years as more Google searchers utilize Google\u2019s location tracking to identify businesses near them. There are, on average, over 49,000 Google searches a month for \u201csenior living near me\u201d. As you can see from the Google Ads keyword data below, monthly searches for local senior living options have increased dramatically from 2017 to 2021.<\/p>\n\n\n

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One of the best ways to capture this local search traffic is through a Google Business Profile (GBP)<\/a>, a free tool businesses can use to build up an online presence in Google. <\/p>\n\n\n\n

GBP listings are prioritized when Google users search for location-based searches, particularly on mobile devices. The listing presents your community\u2019s name, location, imagery, and reviews.<\/p>\n\n\n\n

Many communities miss opportunities to stand out in GBP listings. To get the most out of your profile, you\u2019ll want to do the following: <\/p>\n\n\n\n