{"id":16851,"date":"2024-03-15T22:45:33","date_gmt":"2024-03-15T22:45:33","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=16851"},"modified":"2024-03-19T13:12:48","modified_gmt":"2024-03-19T13:12:48","slug":"best-practices-for-implementing-ai-in-your-marketing","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/best-practices-for-implementing-ai-in-your-marketing\/","title":{"rendered":"Best Practices for Implementing AI in Your Marketing"},"content":{"rendered":"\n
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Artificial Intelligence is here to stay. With more and more companies adopting the technology, you will be left behind if you don\u2019t incorporate (or at least plan to incorporate) AI into your marketing strategy. But you also don\u2019t want to implement AI just for the sake of doing it. You need to ensure it works to your benefit and delivers the desired results.<\/p>\n\n\n\n

But we’ve always known new technology can be overwhelming. So before we dive into best practices for your AI implementation, let\u2019s break down what it means to use AI in marketing.<\/p>\n\n\n\n

Defining AI in Marketing<\/h2>\n\n\n\n

There\u2019s a wealth of possibilities with AI in marketing so it\u2019s easy to get lost when you\u2019re just getting started. Here are the two most important applications of this new technology for marketers:<\/p>\n\n\n\n

Predictive AI.<\/strong> This analyzes patterns in your data to predict possible outcomes. For example, it can look at your contact list and let you know which behaviors and attributes make a lead more likely to convert.<\/p>\n\n\n\n

Generative AI.<\/strong> This type of AI helps create text and images based on known patterns from previous data. A good example of this is ChatGPT, which is now being used to generate text answers to questions and prompts. In the design world, even established editing software like Adobe and Canva are now leveraging Generative AI to edit and produce imagery.<\/p>\n\n\n\n

Implemented together, these two forms of AI can enable you to automate repetitive tasks, segment your audience, and reach out to these segments with personalized messages and offers.<\/p>\n\n\n\n

Implementing AI: Best Practices<\/h2>\n\n\n\n

AI systems are one of the most powerful tools marketers can leverage to increase marketing performance with limited resources. Here are some best practices for implementing AI to ensure you get the most out of this amazing technology.<\/p>\n\n\n\n

Plan your approach by setting clear goals.<\/strong><\/h4>\n\n\n\n

Hopefully, your marketing goals are already in place even before implementing AI. This will help in identifying how AI aligns with your overall marketing strategy and which specific areas it can work to support your goals.<\/p>\n\n\n\n

Here are some common AI use cases in marketing to help you identify how it fits into your strategy:<\/p>\n\n\n\n