{"id":7432,"date":"2019-02-14T11:20:39","date_gmt":"2019-02-14T19:20:39","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=7432"},"modified":"2023-12-16T02:16:44","modified_gmt":"2023-12-16T02:16:44","slug":"what-student-housing-needs-to-know-about-gen-z","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/","title":{"rendered":"What Student Housing Needs to Know About Gen Z"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/02\/shutterstock_1029706378-1024x768.jpg\" alt=\"student housing gen z\" class=\"wp-image-7433\"\/><\/figure>\n\n\n\n<p>As technology evolves, behavior evolves with it. The multifamily industry has been keeping tabs on the millennial generation in recent years as they enter the workforce, rent homes, and build families. While most of the multifamily housing industry has limited exposure to the upcoming Gen Z generation, student housing properties are staring at a new target market. Are the behavior patterns really that different between teenagers born in Gen Z and <a href=\"http:\/\/www.pewresearch.org\/fact-tank\/2019\/01\/17\/where-millennials-end-and-generation-z-begins\/\">Gen Z\/Millennials<\/a> in their early 20s?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Apparently, Google thinks so. In a 2017 research study<a href=\"https:\/\/www.thinkwithgoogle.com\/interactive-report\/gen-z-a-look-inside-its-mobile-first-mindset\/\"> \u201cGen Z: A Look Inside Its Mobile-First Mindset\u201d<\/a> Google breaks down some of the differences they\u2019ve found in the online behavioral patterns of teenagers (13-17) and young adults (18-24). In 2019, the teenagers studied are now attending college (ages 18-19).<\/p>\n\n\n\n<p>These are some of the findings that Google shared.<br><\/p>\n\n\n\n<ul>\n<li>52% of teenagers are more likely to spend <strong>3 or more hours a day using a messaging app<\/strong>. As compared with young adults, the only age group where texting ranked among the top activities where (38%) spent three or more hours a day.<\/li>\n\n\n\n<li>52% of teenagers spent <strong>3 or more hours a day<\/strong> on social networking apps, compared to 40% of young adults.<\/li>\n\n\n\n<li><strong>71% of teenagers watched online videos for 3 plus hours a day<\/strong> vs. 65% of young adults.<\/li>\n\n\n\n<li>88% of young adults made purchases online compared with 68% of teens.<\/li>\n\n\n\n<li>53% of teens made their purchases on mobile as compared with 30% of young adults.<\/li>\n\n\n\n<li>Teens were the only age group to say that ads influence what they think of as a \u201ccool\u201d product.<\/li>\n\n\n\n<li>What influences teens and young adult\u2019s perception of \u201ccool\u201d differs. Teens ranked these three factors as being influential: friends are talking about it, I see an ad about it, it is personalized to me. Young adults: it is something personalized to me, friends are talking about it, I see on hear something on social media.<\/li>\n\n\n\n<li>64% of teens say that the images they see online influence products they purchase.<\/li>\n<\/ul>\n\n\n\n<p>When it comes to social media usage, <a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\">Pew Research\u2019s 2018 study<\/a> found these platform habits among 18-24-year-olds.<br><\/p>\n\n\n\n<ul>\n<li><strong>96% use YouTube<\/strong><\/li>\n\n\n\n<li>80% use Facebook<\/li>\n\n\n\n<li>78% use Snapchat<\/li>\n\n\n\n<li>71% use Instagram<\/li>\n<\/ul>\n\n\n\n<p>While a majority of today\u2019s teens and young adults use Facebook to keep up to date on their social circle, most use the platform passively to \u201cstalk\u201d friends and keep up with the news. Snapchat and Instagram tend to receive more active user engagement. According to the Pew Research study cited above, \u201c82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. 81% of Instagram users in this age group visit the platform on daily basis, and 55% do so several times per day.\u201d.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does this mean for student housing communities?<br><\/h2>\n\n\n\n<p>Teenagers and college-aged students behave differently on the web than older adults. When student housing communities are developing <g class=\"gr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"6\" data-gr-id=\"6\"><g class=\"gr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"6\" data-gr-id=\"6\">their marketing<\/g><\/g> strategies they should think about the following takeaways:<\/p>\n\n\n\n<ul>\n<li>Student housing communities will have the best chance of reaching the student market on social platforms. Specifically YouTube, Instagram, Snapchat and Facebook.<\/li>\n\n\n\n<li>Communities should consider using text messaging and\/or messaging apps as communication channels.<\/li>\n\n\n\n<li>Communities should optimize their website, search, and application process for mobile.<\/li>\n\n\n\n<li>Testimonials, reviews, and social influencers should not be overlooked as marketing tools for college-age students.<\/li>\n\n\n\n<li>Video content and quality imagery will make a difference in the way students perceive and engage with a community online.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How can your student housing community implement these strategies?<\/h2>\n\n\n\n<p>How your community implements social media, video, mobile, and word of mouth tactics matters. It often takes time, trial and error and expertise to get these marketing channels and tactics to work for your community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As technology evolves, behavior evolves with it. The multifamily industry has been keeping tabs on the millennial generation in recent years as they enter the workforce, rent homes, and build families. While most of the multifamily housing industry has limited exposure to the upcoming Gen Z generation, student housing properties are staring at a new &hellip; <a href=\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What Student Housing Needs to Know About Gen Z<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Gen Z exhibits different online behavior than millennials. Find out how student housing can use these insights to build better marketing strategies in 2019.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[663,29,40],"tags":[148,149,231,232,233,235,505,507,508],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Student Housing Needs to Know About Gen Z | Conversion Logix<\/title>\n<meta name=\"description\" content=\"Gen Z exhibits different online behavior than millennials. 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Find out how student housing can use these insights to build better marketing strategies in 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Conversion Logix\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T19:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-16T02:16:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/02\/shutterstock_1029706378.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rebecca Reichert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rebecca Reichert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/\"},\"author\":{\"name\":\"Rebecca Reichert\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/person\/6000b61aa675bf0220eafed36e09e1cd\"},\"headline\":\"What Student Housing Needs to Know About Gen Z\",\"datePublished\":\"2019-02-14T19:20:39+00:00\",\"dateModified\":\"2023-12-16T02:16:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/conversionlogix.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/02\/shutterstock_1029706378.jpg\",\"keywords\":[\"college marketing\",\"consumer behavior\",\"gen z\",\"gen z marketing\",\"gen z online behavior\",\"gen z trends\",\"student housing\",\"student housing market research\",\"student housing marketing\"],\"articleSection\":[\"Digital Marketing\",\"Multifamily Housing\",\"Student Housing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/\",\"url\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/\",\"name\":\"What Student Housing Needs to Know About Gen Z | Conversion Logix\",\"isPartOf\":{\"@id\":\"https:\/\/conversionlogix.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/what-student-housing-needs-to-know-about-gen-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/02\/shutterstock_1029706378.jpg\",\"datePublished\":\"2019-02-14T19:20:39+00:00\",\"dateModified\":\"2023-12-16T02:16:44+00:00\",\"description\":\"Gen Z exhibits different online behavior than millennials. 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