{"id":7483,"date":"2019-02-21T17:30:54","date_gmt":"2019-02-22T01:30:54","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=7483"},"modified":"2023-12-16T02:15:57","modified_gmt":"2023-12-16T02:15:57","slug":"student-housing-search-marketing-strategies","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/student-housing-search-marketing-strategies\/","title":{"rendered":"Search Marketing Strategies for Student Housing"},"content":{"rendered":"\n
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Do you know what students type into Google when they search for an apartment? Do you know why some student housing ads get more clicks and impressions than others?
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Most multifamily professionals know search marketing is an important component of a student housing marketing campaign, but they don\u2019t know how student housing search marketing campaigns differ from general apartment search marketing campaigns, or what communities can do to stand out from others in the search engine.
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By the end of this article, you won\u2019t be like most multifamily housing professionals. You will have a better idea of how students search for apartments and what types of search ads they click on. You will know why some student housing search campaigns perform better than others and how your student housing community can use paid search campaigns to generate more traffic.<\/p>\n\n\n\n\n\n\n\n

What do students look for in an apartment?
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The best search marketing campaigns start with a clear understanding of the searcher and what they are looking for in a community. Many communities focus on flashy amenities and community spaces when they market to students. While these are great ways to stand out in the market and capture attention, we\u2019ve found that more often than not, the best way to appeal to students is to focus on addressing their fundamental apartment needs.
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A recent study conducted by For Rent University found that students look for practical amenities when they are searching for an off-campus apartment. The most important amenities to students are high-speed wi-fi, in-unit washer and dryers, parking, gyms, and computer\/printing stations. Most of the amenities that students care about are centered around convenience.
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Students are looking for a community that meets their basic needs at a price they can afford. The one apartment feature that stood out to us from this study was pet-friendly. Pet-friendly apartments have risen in popularity across general apartment communities and we found it interesting that this trend has also spilled into the student housing market.<\/p>\n\n\n

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Student Housing Search Trends: Tips to Prepare Your Off-Campus Property | ForRent <\/a><\/figcaption><\/figure><\/div>\n\n\n

How students search for apartments<\/strong>
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Keywords<\/strong>
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We\u2019ve found that a majority of student housing searches are university-specific. It can be difficult for communities to rank organically for these types of terms which is why Google advertising plays an important role in a comprehensive student housing marketing campaign.<\/p>\n\n\n

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Some examples of commonly searched university specific keywords include:
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