{"id":7799,"date":"2019-04-18T16:13:04","date_gmt":"2019-04-18T23:13:04","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=7799"},"modified":"2023-12-16T02:12:41","modified_gmt":"2023-12-16T02:12:41","slug":"boost-posts-vs-ads-on-facebook-instagram","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/boost-posts-vs-ads-on-facebook-instagram\/","title":{"rendered":"Boost Posts vs. Ads on Facebook & Instagram"},"content":{"rendered":"\n
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Gone are the days of reaching everyone in your social network on Facebook and Instagram. It’s not uncommon for businesses to reach only 2-4% of their fans on Facebook with each organic post. Businesses looking to extend their reach on the world’s most popular social networks have two choices to get their message in front of potential customers: boost posts or run Facebook Ads campaigns. While boosting posts might be a great solution for social media influencers and bloggers looking to build up engagement rates or get more blog post views, most businesses are looking for a greater return on investment from these networks. If you’re a business looking to use social media to generate sales, you should be running Facebook Ads, here’s why.<\/p>\n\n\n\n\n\n\n\n

What are \u201cBoosted Posts\u201d?
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Companies that create a business page on Facebook or a business account on Instagram, have the option to promote an existing or new post as a boosted post. These posts then show up in the Facebook or Instagram newsfeed as a sponsored post.
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Boost posts give you the ability to select targeting parameters (demographic, location, and interest targeting), a budget, a CTA, an objective, and the length of time you want the post to run for. <\/p>\n\n\n\n

What\u2019s the difference between boost posts and Facebook ads?<\/h2>\n\n\n\n

Facebook ads offer a much more robust set of features and better performance than boost posts. These are some of the critical differences between the two.<\/p>\n\n\n\n