{"id":8107,"date":"2019-10-15T10:15:32","date_gmt":"2019-10-15T17:15:32","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=8107"},"modified":"2023-12-16T02:09:56","modified_gmt":"2023-12-16T02:09:56","slug":"how-to-target-apartment-seekers-on-facebook-and-instagram","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/","title":{"rendered":"How to Target Apartment Seekers on Facebook and Instagram"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-1024x768.png\" alt=\"Facebook Ads for Apartments\" class=\"wp-image-8111\" srcset=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-1024x768.png 1024w, https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-300x225.png 300w, https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-768x576.png 768w, https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-600x450.png 600w, https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-1536x1152.png 1536w, https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You have an amazing website, you have a great sales team, and you are providing leads with a compelling way to engage with your community online, but your units are still sitting vacant. What\u2019s missing and how do you fix it? It\u2019s at this point in the process that leasing teams turn to internet listing sites to bring in traffic. They look to these listings as a solution to their vacancy problem. After all, this is where people go when they look for an apartment, this must be the best place to get leads, right? So you make sure your community posts listings across popular listing sites and then you wait for the leads to come in the door. <br><\/p>\n\n\n\n<p>If you\u2019ve tried this and aren\u2019t getting the leads you were hoping for or paid way too much to advertise across these sites without great results, know that listsings aren\u2019t the only way or the best way to target apartment seekers online. <br><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>In Facebook\u2019s ad platform you can target the same types of people in your local area who are searching for an apartment but with more targeting options, more ad formats and greater control over the cost of the ads and the landing page experience.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should You Target in Facebook Ads?<br><\/h2>\n\n\n\n<p>Facebook is one of the most powerful ad platforms out there. Not only does Facebook know who is in the market for an apartment, the platform can tell which apartment seekers have a pet, whether they like to eat at fancy restaurants or cook at home, and if they love to work out at the gym. When you advertise to apartment seekers using Facebook\u2019s ad platform you can promote your apartment community using a variety of detailed targeting options across Instagram, Messenger, and Facebook\u2019s Audience Network. <br><\/p>\n\n\n\n<p>Inside the Facebook ad platform, you can specifically target people in a local area who are searching for apartments on internet listing sites while mixing in all sorts of interest and behavior-based targeting to find the right audience for your community. These are some of the most popular apartment listing sites that are available as targeting options inside Facebook\u2019s ad platform.<br><\/p>\n\n\n\n<ul>\n<li>Apartments.com<\/li>\n\n\n\n<li>Apartment Guide<\/li>\n\n\n\n<li>Zillow<\/li>\n\n\n\n<li>HotPads<\/li>\n\n\n\n<li>Apartment List<\/li>\n\n\n\n<li>Zumper<\/li>\n\n\n\n<li>Rent.com<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Attributes You Can\u2019t Target in Facebook Ads <\/h2>\n\n\n\n<p>Due to fair housing laws, there are several things apartment communities either cannot or should not use to target apartment seekers online. These targeting options extend beyond Facebook ads but Facebook has become one of the first platforms to preventively restrict advertisers from targeting people in a way that violates fair housing laws. Here are some of the targeting options you either cannot or should not use in your Facebook ad campaign.<br><\/p>\n\n\n\n<ul>\n<li>Gender<\/li>\n\n\n\n<li>Age<\/li>\n\n\n\n<li>Income<\/li>\n\n\n\n<li>Educational Status and University Attended<\/li>\n\n\n\n<li>Family Status<\/li>\n\n\n\n<li>Zipcode (you can still target people in a 15-mile radius)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Get the Best Results for Your Budget<\/h2>\n\n\n\n<p>After running thousands of apartment ads on the platform we\u2019ve come to learn what works and what doesn\u2019t. Successful apartment ad campaigns on Facebook and Instagram require a thoughtful blend of in-market and interest-based targeting while keeping the audience size and targeting costs in line with the budget a community has on the platform. Targeting strategies have varying costs and some interests and in-market strategies have proven to be more successful than others. As Facebook grows its platform, new targeting options and improvements to old targeting options become available. Advertisers who\u2019ve achieved this level of scale are able to apply the lessons they\u2019ve learned and the tests they\u2019ve run to give your community a leg up on the platform.<br><\/p>\n\n\n\n<p>While ILS sites often require lofty budgets for advertising and present your ad next to competing properties in your area, Facebook and Instagram give you many ad formats and placement options for you to capture your prospect\u2019s attention and keep them on your website, rather than one that markets your competitors. Facebook makes it possible to reach the people who visit listing sites in a more targeted way while using optimization strategies that help you see better results for your budget. Bidding strategies and conversion tracking can help play a role in getting communities a better return on their ad spend. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Post-Ad Experience<\/h2>\n\n\n\n<p>Once you start generating engagement from your Facebook ad, you can send these prospects to specific pages on your website, prompt them to schedule a tour and add these leads to an email list or retarget them on the Facebook platform. We\u2019ve seen success by using interstitials that prompt people to claim an offer or schedule a tour after clicking an ad. By sending people to your website where you control the post-ad click experience, your community has more tools at their disposal to convert prospects into leads, tours, and leases.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn More About Facebook Ads<\/h2>\n\n\n\n<p>Whether you need a larger audience or a smaller more qualified one, Facebook\u2019s ad platform gives you an wider array of customization options and offers a more powerful platform for advertising than internet listing sites. When your current traffic level isn\u2019t cutting it and you need to generate leads quickly, targeting apartment seekers on Facebook and Instagram can help your community reach their leasing goals faster. If you\u2019re interested in learning more about Facebook advertising for apartments, check out some of the insights we\u2019ve shared in these blog posts. <br><\/p>\n\n\n\n<p><a href=\"https:\/\/conversionlogix.com\/blog\/2019\/04\/18\/boost-posts-vs-ads-on-facebook-instagram\/\">Boost Posts vs. Ads on Facebook &amp; Instagram<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/conversionlogix.com\/blog\/2018\/08\/24\/carousel-ads-vs-single-image-apartment-ads\/\">Carousel Ads vs. Single Image Ads on Facebook &amp; Instagram<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other Ways to Target Apartment Seekers Online<\/h2>\n\n\n\n<p>Facebook and Instagram aren\u2019t the only platforms that let you target apartment seekers with visual rich media. Display targeting and YouTube advertising both offer audience targeting options that let you promote your community across popular websites. YouTube advertising makes it possible to target people on YouTube who are searching for an apartment in Google and Display platforms let you target in-market apartment segments that pull in interest, website browsing and search data to find new prospects for your apartment community.&nbsp;<\/p>\n\n\n\n<p>While Facebook, Instagram, and YouTube offer powerful advertising opportunities, they limit you to the placements within their platform (or partner network in the case of Facebook\u2019s Audience Network). Display advertising makes it possible to reach people on a much bigger network of websites which helps you promote your community in your area in more online spaces and to a bigger audience. If you are interested in learning more about how we use Display advertising to generate leads for apartment communities stay tuned for our upcoming Display Advertising article where we share the industry-leading tracking and optimization techniques we\u2019ve used over the past few years to build superior Display advertising campaigns.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our communities are seeing amazing results using in-market targeting on Facebook and Instagram. Learn about about our approach to social ad targeting in this blog post.<\/p>\n","protected":false},"author":17,"featured_media":8111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"20","_seopress_titles_title":"","_seopress_titles_desc":"Find out how to use interest based targeting in Facebook advertising to get better marketing results for your apartment community.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[29,38],"tags":[87,211,212,291,495],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Target Apartment Seekers on Facebook and Instagram | Conversion Logix<\/title>\n<meta name=\"description\" content=\"Find out how to use interest based targeting in Facebook advertising to get better marketing results for your apartment community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Target Apartment Seekers on Facebook and Instagram | Conversion Logix\" \/>\n<meta property=\"og:description\" content=\"Find out how to use interest based targeting in Facebook advertising to get better marketing results for your apartment community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Conversion Logix\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-15T17:15:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-16T02:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rebecca Reichert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rebecca Reichert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/\"},\"author\":{\"name\":\"Rebecca Reichert\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/person\/6000b61aa675bf0220eafed36e09e1cd\"},\"headline\":\"How to Target Apartment Seekers on Facebook and Instagram\",\"datePublished\":\"2019-10-15T17:15:32+00:00\",\"dateModified\":\"2023-12-16T02:09:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/\"},\"wordCount\":1134,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/conversionlogix.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png\",\"keywords\":[\"apartment marketing\",\"facebook ads for apartments\",\"Facebook Advertising\",\"instagram ads for apartments\",\"social ads for apartments\"],\"articleSection\":[\"Multifamily Housing\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/\",\"url\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/\",\"name\":\"How to Target Apartment Seekers on Facebook and Instagram | Conversion Logix\",\"isPartOf\":{\"@id\":\"https:\/\/conversionlogix.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png\",\"datePublished\":\"2019-10-15T17:15:32+00:00\",\"dateModified\":\"2023-12-16T02:09:56+00:00\",\"description\":\"Find out how to use interest based targeting in Facebook advertising to get better marketing results for your apartment community.\",\"breadcrumb\":{\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage\",\"url\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png\",\"contentUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png\",\"width\":3180,\"height\":2385,\"caption\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conversionlogix.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Target Apartment Seekers on Facebook and Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conversionlogix.com\/#website\",\"url\":\"https:\/\/conversionlogix.com\/\",\"name\":\"Conversion Logix\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/conversionlogix.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conversionlogix.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/conversionlogix.com\/#organization\",\"name\":\"Conversion Logix\",\"url\":\"https:\/\/conversionlogix.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png\",\"contentUrl\":\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png\",\"width\":1200,\"height\":276,\"caption\":\"Conversion Logix\"},\"image\":{\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/person\/6000b61aa675bf0220eafed36e09e1cd\",\"name\":\"Rebecca Reichert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conversionlogix.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b7f49f87c7f84789c44e1677a0d8df60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b7f49f87c7f84789c44e1677a0d8df60?s=96&d=mm&r=g\",\"caption\":\"Rebecca Reichert\"},\"url\":\"https:\/\/conversionlogix.com\/blog\/author\/rebeccar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Target Apartment Seekers on Facebook and Instagram | Conversion Logix","description":"Find out how to use interest based targeting in Facebook advertising to get better marketing results for your apartment community.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/","og_locale":"en_US","og_type":"article","og_title":"How to Target Apartment Seekers on Facebook and Instagram | Conversion Logix","og_description":"Find out how to use interest based targeting in Facebook advertising to get better marketing results for your apartment community.","og_url":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/","og_site_name":"Conversion Logix","article_published_time":"2019-10-15T17:15:32+00:00","article_modified_time":"2023-12-16T02:09:56+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1-1024x768.png","type":"image\/png"}],"author":"Rebecca Reichert","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rebecca Reichert","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#article","isPartOf":{"@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/"},"author":{"name":"Rebecca Reichert","@id":"https:\/\/conversionlogix.com\/#\/schema\/person\/6000b61aa675bf0220eafed36e09e1cd"},"headline":"How to Target Apartment Seekers on Facebook and Instagram","datePublished":"2019-10-15T17:15:32+00:00","dateModified":"2023-12-16T02:09:56+00:00","mainEntityOfPage":{"@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/"},"wordCount":1134,"commentCount":0,"publisher":{"@id":"https:\/\/conversionlogix.com\/#organization"},"image":{"@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png","keywords":["apartment marketing","facebook ads for apartments","Facebook Advertising","instagram ads for apartments","social ads for apartments"],"articleSection":["Multifamily Housing","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/","url":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/","name":"How to Target Apartment Seekers on Facebook and Instagram | Conversion Logix","isPartOf":{"@id":"https:\/\/conversionlogix.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage"},"image":{"@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png","datePublished":"2019-10-15T17:15:32+00:00","dateModified":"2023-12-16T02:09:56+00:00","description":"Find out how to use interest based targeting in Facebook advertising to get better marketing results for your apartment community.","breadcrumb":{"@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#primaryimage","url":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png","contentUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2019\/10\/shutterstock_1297272505-1.png","width":3180,"height":2385,"caption":""},{"@type":"BreadcrumbList","@id":"https:\/\/conversionlogix.com\/blog\/how-to-target-apartment-seekers-on-facebook-and-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/conversionlogix.com\/"},{"@type":"ListItem","position":2,"name":"How to Target Apartment Seekers on Facebook and Instagram"}]},{"@type":"WebSite","@id":"https:\/\/conversionlogix.com\/#website","url":"https:\/\/conversionlogix.com\/","name":"Conversion Logix","description":"","publisher":{"@id":"https:\/\/conversionlogix.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conversionlogix.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conversionlogix.com\/#organization","name":"Conversion Logix","url":"https:\/\/conversionlogix.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/","url":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png","contentUrl":"https:\/\/conversionlogix.com\/wp-content\/uploads\/2023\/02\/Conversion_Logix_Logo.png","width":1200,"height":276,"caption":"Conversion Logix"},"image":{"@id":"https:\/\/conversionlogix.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/conversionlogix.com\/#\/schema\/person\/6000b61aa675bf0220eafed36e09e1cd","name":"Rebecca Reichert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conversionlogix.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b7f49f87c7f84789c44e1677a0d8df60?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7f49f87c7f84789c44e1677a0d8df60?s=96&d=mm&r=g","caption":"Rebecca Reichert"},"url":"https:\/\/conversionlogix.com\/blog\/author\/rebeccar\/"}]}},"_links":{"self":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts\/8107"}],"collection":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/comments?post=8107"}],"version-history":[{"count":2,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts\/8107\/revisions"}],"predecessor-version":[{"id":16464,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/posts\/8107\/revisions\/16464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/media\/8111"}],"wp:attachment":[{"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/media?parent=8107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/categories?post=8107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversionlogix.com\/wp-json\/wp\/v2\/tags?post=8107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}