{"id":8856,"date":"2020-03-05T15:57:48","date_gmt":"2020-03-05T23:57:48","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=8856"},"modified":"2023-11-14T20:38:09","modified_gmt":"2023-11-14T20:38:09","slug":"six-website-mistakes-apartment-communities-make","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/six-website-mistakes-apartment-communities-make\/","title":{"rendered":"Six Website Mistakes Apartment Communities Make"},"content":{"rendered":"<p>&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/conversionlogix.com\/wp-content\/uploads\/2020\/03\/Untitled-design-3-1024x768.png\" alt=\"Six website mistakes apartment communities make\" class=\"wp-image-8865\"\/><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p>A great website and marketing team will only take your community so far\u2014it\u2019s absolutely essential that your site is set up to drive conversion. Yet many communities\u2019 sites present hurdles and barriers to conversion that can cost you leads, tours, and leases. To help you assess your site, we have identified six of the most common mistakes apartment communities make and explained why they can hamper your best lead-gen efforts.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p><!--more--><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1: Low-quality images<\/strong><\/h2>\n\n\n\n<p>Humans are visual beings\u2014more than <a href=\"https:\/\/www.seyens.com\/humans-are-visual-creatures\/\">50%<\/a> of our brains are devoted to processing visual information. Because we are so visual, images are <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/04\/27\/visuals-are-the-key-to-creating-great-customer-brand-connections\/#1657faa24163\">the key<\/a> to great customer-brand connections.&nbsp;<\/p>\n\n\n\n<p>Most apartment seekers start on your home page, move quickly to floor plans, and then visit your gallery pages to understand what your community looks like.&nbsp;<\/p>\n\n\n\n<p>Many communities\u2019 images could benefit from regular updates. If your images are of poor quality or are outdated, your prospects might not convert. Ensure your images are up to date, are good quality, and show all your community has to offer. Optimizing your images for web will help keep your website safe from slow load times\u2014another costly mistake we will attack in a few points.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2: Lack of key information<\/strong><\/h2>\n\n\n\n<p>Most apartment seekers have similar questions. They want to know your pricing and floor plan availability. They want to know if your community is pet-friendly. They may have questions about amenities.&nbsp;<\/p>\n\n\n\n<p>Make sure to display your community\u2019s phone number and address at the top of your website so it is easy to find. Be sure both are clickable, so prospective tenants can call your community or map your address easily.&nbsp;<\/p>\n\n\n\n<p>Accurately portray your current pricing and availability on your floor plan pages so active apartment seekers know what they have to choose from. In addition, make it easier for prospects to ask questions when they browse your site. Our <a href=\"https:\/\/theconversioncloud.com\/products\/schedule-genie\/?utm_source=imps.conversionlogix.com&amp;utm_medium=display&amp;utm_content=blog&amp;utm_campaign=six-website-mistakes\">Live Chat<\/a> is particularly effective in giving your prospective tenants the answers they want. Nearly 80% of conversations convert into leads, and one in three chat leads schedule tours.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3: Not enough area info<\/strong><\/h2>\n\n\n\n<p>Your tenants are interested in more than floor plans and amenities. They also want to know what the surrounding community offers, and they may not be as familiar with the neighborhood as you are. Be sure to include information on nearby activities, amenities, restaurants, landmarks, and attractions on your site. In your ad copy, be sure to include the location name and neighborhood. Don\u2019t assume that your prospective tenants are as familiar as you are.&nbsp;<\/p>\n\n\n\n<p>Some communities incorporate maps that show their location as well as nearby shops, restaurants, bars, and other attractions. If you have this feature, you have to ensure that if users choose to filter for restaurants, for example, results will populate. Otherwise, frustration can mount.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4: Weak CTAs<\/strong><\/h2>\n\n\n\n<p>Once your visitors are on your site, you want to engage them in taking the next step with clear calls to action (CTAs). A contact form doesn\u2019t cover it\u2014and in fact can act as a barrier to conversion. You want to compel conversion when interest is highest.&nbsp;<\/p>\n\n\n\n<p>Show your tour availability and make it easy for people to take the next step with an easy-to-use automated scheduling tool like <a href=\"https:\/\/theconversioncloud.com\/products\/schedule-genie\/?utm_source=imps.conversionlogix.com&amp;utm_medium=display&amp;utm_content=blog&amp;utm_campaign=six-website-mistakes\">ScheduleGenie<\/a>. Make it easy to find your phone number and enable <a href=\"https:\/\/theconversioncloud.com\/products\/call-us-now\/?utm_source=imps.conversionlogix.com&amp;utm_medium=display&amp;utm_content=blog&amp;utm_campaign=six-website-mistakes\">Call Us Now<\/a> when your on-site team is available. As above, engage with <a href=\"https:\/\/theconversioncloud.com\/products\/schedule-genie\/?utm_source=imps.conversionlogix.com&amp;utm_medium=display&amp;utm_content=blog&amp;utm_campaign=six-website-mistakes\">Live Chat<\/a> to increase conversions. In addition, our tools work on mobile, so your site won\u2019t lose its CTAs when visitors are using smartphones or tablets.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5: Slow load time<\/strong><\/h2>\n\n\n\n<p>It\u2019s true: slow load times hurt your conversions and your bottom line. And load time is really a numbers game: <a href=\"https:\/\/www.codeclouds.com\/blog\/how-your-websites-load-times-affects-conversion-rate\/\">53% of users<\/a> will bounce if your page takes longer than three seconds to load. And almost everyone bounces if load time exceeds 10 seconds. That sounds like a long time, but the average mobile site load time in 2019 was 22 seconds.&nbsp;<\/p>\n\n\n\n<p>While load time can affect your conversions, it is also critical to good user experience, and it affects your ad results. In fact, Google will not prioritize your ad over another if the load time on your landing page is slow.&nbsp;<\/p>\n\n\n\n<p>Load time is slowed by larger images or images that haven\u2019t been optimized for the web, so this is a place to start if your load time is slow. In addition, the way your website is coded and where you host your videos can also affect load time (hint: be sure you\u2019re hosting your videos via other sources than your site).&nbsp;<\/p>\n\n\n\n<p>Start fixing your load time by diagnosing your web speed across all devices with <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">PageSpeed Insights<\/a>. You can also analyze your mobile speed and access insights on the load speed for your competitors with a tool called <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\">Test My Site<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6: Not mobile-friendly<em>&nbsp; <\/em><\/strong><\/h2>\n\n\n\n<p>There are 100 million renters in the US, and the majority\u2014nearly 60% of them\u2014start the search using a mobile device. In addition, according to Google, 61% of users are unlikely to return to a site if they had difficulty accessing it on mobile\u2014and 40% visit a competitor\u2019s site instead. Put simply, if your website isn\u2019t mobile-friendly, your community is missing out.&nbsp;<\/p>\n\n\n\n<p>The mobile version of your site can have formatting errors, or the calls to action\u2014like your Apply Now and Call Us buttons\u2014can be lost. Use <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\">Test My Site<\/a> for specific insights for your mobile site and how it performs in relation to your competitors. <\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p><strong>Interested in learning more about how we can boost your website traffic and conversion rates?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/conversionlogix.com\/blog\/2020\/03\/05\/six-website-mistakes-apartment-communities-make\/?modalWidget=sg&amp;utm_source=imps.conversionlogix.com&amp;utm_medium=display&amp;utm_content=blog&amp;utm_campaign=six-website-mistakes\">Reach out to talk with one of our experts!<\/a>&nbsp;<\/p>\n\n\n\n<p>Conversion Logix supercharges your multifamily marketing with lease-driven campaigns, powerful conversion tools, and industry-leading customer service. Since our founding in 2010, we have assembled a team with decades of industry experience and provided leases for hundreds of communities across the country.<br><br><\/p>\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve identified six of the most common website mistakes apartment communities make and explain how these mistakes can decrease online conversions.\t\t<\/p>\n","protected":false},"author":8,"featured_media":8865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"20","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[663,29],"tags":[97,98,118,238,284,328,375,376,553],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Six Website Mistakes Apartment Communities Make | Conversion Logix<\/title>\n<meta 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