{"id":8899,"date":"2020-03-23T09:00:19","date_gmt":"2020-03-23T09:00:19","guid":{"rendered":"https:\/\/conversionlogix.com\/?p=8899"},"modified":"2023-11-14T20:31:53","modified_gmt":"2023-11-14T20:31:53","slug":"apartment-leasing-during-covid-19","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/apartment-leasing-during-covid-19\/","title":{"rendered":"How Leasing Teams Can Stay Ahead of COVID-19 This Spring"},"content":{"rendered":"\n\n\n
If your communities aren\u2019t seeing leads converting into leases within a 30-day turnaround this spring it doesn\u2019t mean that COVID-19 has taken hold and ruined your chances of signing leases. It\u2019s not uncommon for the apartment seekers beginning their search in March to lease later on.<\/strong> Here\u2019s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.<\/p>\n\n\n\n
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The Typical Spring Lease Journey<\/h2>\n\n\n\n
Spring is a popular time for apartment seekers to start their search journey. In the past couple of years, our own search research across hundreds of clients indicates that most organic apartment searches take place in May and both organic and paid search traffic starts to ramp up after the winter months.<\/p>\n\n\n\n
Organic Google search sessions on apartment sites are only down 4% this March from March of last year indicating that despite the COVID-19 pandemic, online demand for apartments is still strong. <\/p>\n\n\n\n
Even in a typical leasing environment, the apartment search process can take months for a majority of apartment seekers. This is even more true for those who start their search from late winter to early Spring. <\/p>\n\n\n\n