<\/figure><\/div>\n\n\nMost of our multifamily housing and senior living clients don\u2019t post video content on a consistent enough basis to maintain a large subscriber list on Youtube. With billions of videos on YouTube, it can be difficult to rank well in the Youtube search engine for generic terms related to your industry. <\/p>\n\n\n\n
If you are relying on prospects to search your community\u2019s brand on Youtube, you are missing out on reaching a larger audience that has yet to hear about your business or community. <\/p>\n\n\n\n
Pre-roll ads (ads that play before videos) are becoming increasingly more prevalent as a way for businesses to get branded video content in front of their target audience without relying on the limited and slow-growing reach of organic Youtube traffic.<\/p>\n\n\n\n
Purchased by Google in 2006, Youtube advertising is managed on the same platform as Google’s paid search ads. These are some of the benefits of Youtube advertising over organic video traffic. \n<\/p>\n\n\n\n
Benefits of Youtube Advertising<\/h4>\n\n\n\n\nYou can target a specific type of audience.<\/strong> Use demographic targeting, interest-based targeting, in market segments and life events to deliver your video content to the people in your target market.<\/li>\n\n\n\nYou can use video ad placements. <\/strong>You can show your video ad at the beginning of specific videos and channels related to your industry using placements.<\/li>\n\n\n\nYou can target keywords. <\/strong>You can have your video ad<\/g> show up at the beginning of Youtube videos and channels related to certain keywords.<\/li>\n\n\n\nYou can show videos to people who have visited your website or your Youtube channel<\/strong>, allowing you to reach a warmer audience.<\/li>\n\n\n\n<\/span>You are charged only when someone clicks or watches your video for a long time.<\/strong> your video is longer than 30 seconds, you only spend your advertising budget when people watch your video ad for at least 30 seconds or if they click on your ad. This allows brands to build awareness faster than an organically posted video while only paying for highly engaged viewers. <\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"The social media landscape is vast and ever-changing but a few key players continue to hold a majority of the market share. In 2018, most people aren\u2019t asking the question \u201cShould I be using social media?\u201d but rather \u201cHow should I be using social media?\u201d and \u201cIs it worth it to pay for social media advertising?\u201d. … Continue reading Should I Use Social Media Advertising?<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Find out which three social media platforms people use the most and why social media advertising is better than organic social media marketing.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[663,38],"tags":[],"acf":[],"yoast_head":"\nShould I Use Social Media Advertising? | Conversion Logix<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n