\u2154 of Facebook users surveyed<\/a> say they visit a local business page at least once a week. When creating a page, select the local business option, and under categories select the \u201cApartment & Condo Building\u201d.<\/p>\n\n\n\nUse your Facebook page to publish posts throughout the construction process and pre-leasing phases. Create events for your grand opening and Saturday open houses, and send people to your event page to RSVP.<\/p>\n\n\n\n
Step 7: Use Paid Search Ads<\/h2>\n\n\n\n
New websites don\u2019t rank well in search engines. They haven\u2019t built up signals that tell search engines that they will provide users with the information they are looking for. Established communities in your area and listing sites competing for the same keywords as your community have an advantage in organic search results. Paid search advertising can help you overcome this.<\/p>\n\n\n\n
When designing a paid search campaign for a lease-up, we recommend targeting local apartment seekers and search queries for apartments with your community\u2019s location in the keyword terms. In addition to location-based targeting, we recommend you invest a portion of your budget in targeting brand terms. As you build up your brand with brand awareness campaigns, searches for your brand will start to grow and you want to make sure you capture these leads as well.<\/p>\n\n\n\n
When creating paid search ads for lease-up communities, it\u2019s a good idea to highlight the fact that the community is brand new and to start bidding on keywords that include \u201cnew apartments\u201d. <\/p>\n\n\n\n
If you know when your community will start leasing or when people can move in, include this information in the ad. If you are offering any pre-leasing specials, include them in the ad copy and make sure to highlight any call to actions you are using, such as \u201cJoin our VIP list\u201d.<\/p>\n\n\n\n
Step 8: Develop Awareness Ad Campaigns (Display Banners, Facebook & Instagram Ads, Youtube Ads)<\/h2>\n\n\n\n
Banner display campaigns and social media advertising can help you expose your brand to thousands of prospects. If you have high-quality renderings or real images of your community, include these in Facebook and Instagram ad campaigns. If you have video footage, consider sharing it via Youtube or Facebook and putting some ad dollars behind it to get it out to as many prospects in your target market as possible. If you are using any pre-leasing offers, banner campaigns and Facebook campaigns are a great way to highlight these specials to prospects.<\/p>\n\n\n\n
Step 9: Send Email Blasts<\/h2>\n\n\n\n
Email campaigns are a great way to reach out to prospects who showed interest in your community prior to the leasing process. If you follow the marketing steps outlined above you should be able to capture enough leads to build up a first-party email audience. Use email campaigns to market a grand opening or remind previously interested prospects to tour your community when you open. Email campaigns can also help you promote any offers your community may be utilizing to fill up new units.<\/p>\n\n\n\n
Step 10: Run Retargeting Campaigns<\/h2>\n\n\n\n
Don\u2019t let them forget about you. Follow up with prospects who visit your website with banner ads and social ads that target previous website visitors. Maximize your ROI by seeing the initial leads you invested in through to the\u00a0end of the process. Remind those people who visited your website that you are now ready to take leasing applications and why they should come back for a tour.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this guide, we share ten steps lease-up communities can take to develop an online presence, generate first-party leads, and achieve sustainability.<\/p>\n","protected":false},"author":17,"featured_media":11083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"29","_seopress_titles_title":"","_seopress_titles_desc":"In this guide, we share the steps lease-ups can take to develop an online presence, generate first-party leads and achieve sustainability.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[663,29],"tags":[],"acf":[],"yoast_head":"\n
10 Step Guide to Marketing Lease-Ups | Conversion Logix<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\t\n\t\n\t\n