{"id":8971,"date":"2021-08-03T09:35:00","date_gmt":"2021-08-03T09:35:00","guid":{"rendered":"https:\/\/conversionlogix.com\/blog\/?p=741"},"modified":"2023-12-16T01:46:18","modified_gmt":"2023-12-16T01:46:18","slug":"10-step-guide-to-marketing-lease-ups","status":"publish","type":"post","link":"https:\/\/conversionlogix.com\/blog\/10-step-guide-to-marketing-lease-ups\/","title":{"rendered":"10 Step Guide to Marketing Lease-Ups"},"content":{"rendered":"
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\"marketing<\/figure><\/div>\n\n\n

Building an online presence for a new community is more important now than ever. In a world where most of our buying decisions start and end online, new apartment brands need to establish visibility, credibility, and engagement through modern media channels to reach their target audience. Lease-ups face the challenge of competing with established communities online which benefit from better search rankings, reviews, real imagery, and a social media presence. In this ten-step guide, we cover the steps lease-up communities can take to develop an online presence, generate first-party leads, and achieve sustainability.<\/p>\n\n\n\n\n\n\n\n

Step 1: Create a Brand<\/h2>\n\n\n\n

When creating a brand identity for a community, it is important to consider the community\u2019s unique selling point, value proposition, and target audience.<\/p>\n\n\n\n

Start with a renter in mind.<\/p>\n\n\n\n

Imagine what the experience will be like when a prospect tours the community, signs a lease, moves in, and lives in the community. Why will this person choose to live in this community instead of a nearby competitor? Are they attracted to the design of the community, the new location they have access to or the people they plan to invite to the rooftop lounge for drinks?<\/p>\n\n\n\n

Put it into words.<\/p>\n\n\n\n

See if you can distill the brand down to two or three-word phrases that encompass the community\u2019s unique selling point and value proposition.<\/p>\n\n\n\n