Busy marketing leaders need help keeping up with constantly changing pricing, promotions, and ad optimization. With tight budgets and staffing shortages, marketers must leverage the power of strategic automation to stay ahead of the competition.

Today, we are excited to announce the launch of several enhancements to our Ad Automation platform. These new features leverage automation to improve our client’s ability to make campaign changes faster and scale ad management, unlocking new opportunities to increase performance and deliver personalized messaging to prospects.

Dynamic Pricing Gets an Upgrade

The ability to incorporate up-to-date pricing in Google Ads can have a profound impact on your campaign results. By including pricing in ads, you can pre-qualify prospects and ensure your ad dollars are spent on clicks from informed, self-qualified renters.

Previously, ad extensions were the most reliable way to scale the incorporation of pricing across a comprehensive ad campaign. However, communities with less than three floor plans to highlight and limited budgets were unable to take advantage of these benefits.

With our new automated Dynamic Pricing, our team can sync pricing data daily from the top multifamily CRM providers regardless of floor plan options or budgets to ensure ad headlines include up-to-date pricing.

Concession Automation Expands to New Channels

It’s now easier than ever to manage changes to promotions across your portfolio. With Concession Automation, our team is automatically notified to update your ads when offers change within your Apartments.com listings. In the past, these updates were only used to revise offers across Paid Search campaigns.

Our Concession Automation service has extended beyond Paid Search to include ad updates across Display, Meta, Instagram, Google Business Profile Accelerator, and Spotlight users in The Conversion Cloud®. This means once a concession update occurs, it automatically updates all ads, ensuring promotions enter the market faster and with greater visibility.

Clients who’ve enabled instant updates (no proofing) have experienced accelerated concession updates from a three-business-day turnaround to less than one business day across more channels. For clients with requested proofing, changes happen within one business day of approval.

RentCafe, Welcome Home, and REBA Users Can Now Access Ad Automation

We’ve recently made our ad automation service available to users across three additional CRM and Business Intelligence providers. Now, RentCafe, Welcome Home, REBA, Entrata, Yardi, and RealPage users can fill vacancies faster without constantly monitoring offers, pricing, and availability changes across their properties.

Get Started With Automation

Visit our Ad Automation page or schedule a call to learn how we can scale your marketing while saving you time.

Ready to integrate your CRM with Conversion Logix and opt-in to Ad Automation? Contact your account manager today to get started.

The post Conversion Logix Introduces New Ad Automation Updates appeared first on Conversion Logix.

Today, Conversion Logix launches the next generation of advertising with real-time ad updates that save you time from constantly monitoring your CRM, increasing campaign speed and accuracy. Access enhanced unified reporting to make lighting-fast data-driven decisions that maximize your investment.

The Future of Advertising Begins Now

We’ve all been there. Never-ending email threads, phone calls from ownership groups wondering why the pricing on an ad is different than the website, and a packed calendar of Zoom calls with little room to breathe.

All of this adds up to marketers’ roles being more challenging than ever before as…

• Marketing is happening across more channels
• Customer preferences are changing quickly
• Sales and marketing are wearing more hats

To solve this, we launched Ad Automation and Unified Reporting to save time, allowing our team and yours to make more impactful changes while ensuring campaigns run smoothly and accurately.

To kick off our automation service, we’re capturing availability, concessions, and pricing data from the major multifamily CRM platforms: RealPage, Entrata, and Yardi, to proactively adjust campaigns when things change at a property.

For example, we’re:

• Pausing three-bedroom keywords when there are no three-bedrooms available
• Shifting budget toward floorplans that have more availability
• Updating pricing to ensure consistency across your search campaigns

This is the first step toward a fully-automated future where basic campaign updates happen in real-time, leaving our account management team free to focus on optimization and strategic consultation with our clients.

While automation’s biggest asset may be its’ time-saving nature, it’s not the only core benefit it offers the industry. It also sets the stage for us to achieve truly omnichannel campaigns.

One Step Closer to Omnichannel

Automation allows us to connect data across platforms, maximize performance, increase campaign speed and accuracy, and deliver real-time reports to make data-driven decisions.

These capabilities will launch us into the next era of marketing: omnichannel marketing.

Omnichannel marketing is all about developing a unified and consistent cross-channel experience for customers. 

With our latest update, Conversion Logix brings our clients further into the future of the industry.

Powerful New Automation and Reporting Features

• Reduce time spent communicating onsite changes to your advertising vendor, giving you more time for high-impact, strategic tasks. 
• Faster ad updates enable you to respond faster to market changes, maximizing the length of time your campaign optimizations are running on peak performance
• Make data-driven decisions based on an integrated view of your ad campaign and lead performance 

Ad Automation in Action

• Fill vacancies faster. Reach prospects interested in your vacant floorplans for quicker leasing results.
• Free teams from constant monitoring. Enable teams to focus on high-impact tasks that turn prospects into renters.   
• Better campaign performance. Maximize ad engagement with faster updates to ad copy, keyword targeting, and ad extensions.
• Peace of mind. Ensure your ads remain up-to-date without having to monitor and report frequent changes across your properties.

What’s New About Our Unified Reporting

• Unlock new insights. Leverage integrated multichannel reporting of ad campaign performance combined with lead generation activity to gain a holistic view of your total marketing performance. 
• Quickly optimize campaigns. Reach data-driven decisions faster with more concise and unified reports sent directly to your inbox. Our new monthly reports focus on relevant KPIs that enable you to analyze campaigns at a glance.
• Become the expert. Master KPI definitions in the monthly report to gain greater insights into your campaign performance and educate stakeholders.
• Stay informed. Always be prepared to answer stakeholder questions. Easily access all your marketing data in real-time and in one place. Log in at any time to view a detailed breakdown of your campaigns in your live dashboard

Gain Early Access

Are you ready to start automating?  Join our priority list to be one of the first in line to add Ad Automation to your campaign. Contact your Conversion Logix account manager or schedule a call to get started.

The post Conversion Logix® Introduces Ad Automation and Unified Reporting appeared first on Conversion Logix.