For years, we’ve used Data-Driven Display (DDD) as a strategy to deliver multiple brand impressions in the customer journey, often pairing it with Display Retargeting to re-engage prospects.

To prove this tried-and-true strategy, we studied hundreds of client’s DDD and Display Retargeting campaigns to uncover the impact of keeping these ads in the market for longer periods of time.

The Research

Our product team studied the effect of combining both Data-Driven Display and Retargeting for different lengths of time by analyzing direct and post-view website traffic and conversions for ads that ran in the following timeframes:

Each cohort contained between 69-171 clients.

The Result

Traffic Levels Rise the Longer Display Ads Are in the Market

We compared traffic and conversions in 2022 between the cohort that ran a combined Display approach for 1-3 months vs. 10-12 months. 

The result, the cohort that ran these campaigns between 10-12 months saw a significant increase in site traffic and conversions over the clients who ran a combined Display campaign for 1-3 months.

Data-Driven Display and Retargeting Work Better Together

When comparing clients with only Display Retargeting vs. both Data-Driven Display and Retargeting, we found that clients who added two strategies experienced the following traffic lift:

The Takeaways

Display advertising can have lasting effects on your website traffic and conversions. Conversion Logix clients that ran Data-Driven Display and Display Retargeting for 10-12 months saw significantly higher traffic and conversion rates a year later. Clients who ran both Data-Driven Display and Retargeting campaigns saw much better results than clients who ran Display retargeting alone.

Display advertising can have lasting effects on your website traffic and conversions. 

Conversion Logix clients that ran Data-Driven Display and Display Retargeting for 10-12 months saw significantly higher traffic and conversion rates a year later. 

Clients who ran both Data-Driven Display and Retargeting campaigns saw much better results than clients who ran Display retargeting alone.

How to Apply These Insights

1. Pair Data-Driven Display and Retargeting as a joint strategy for a minimum of a year for best traffic growth.
2. Talk to a Conversion Logix digital marketing strategist to increase your website traffic and conversions.

The post A Dynamic Duo: The Long-Term Impact of a Combined Display Strategy appeared first on Conversion Logix.

If you manage marketing initiatives for large-scale residential locations like apartments, senior living facilities, and student housing communities, you know how important yet challenging it can be to find and reach the right target audience for your brand.

Effective ad targeting can be a huge win for your team; reaching the best possible audience for each ad dollar spent can mean the difference between a profitable lead-generating campaign or a community with low traffic numbers struggling to convince lukewarm prospects to commit to a lease.

Today’s property management companies need reliable and strategic targeting capabilities that can account for the online and offline approach your target market is engaging in in a post-pandemic world.

To equip residential teams with this capability, we launched Precision Mobile Targeting (PMT) in 2018, a mobile advertising service that targets prospects as they visit a strategic mix of locations in a local area. This year we are excited to announce a new expansion to the service with PMT+. 

What’s New

PMT+ gives property management operators the ability to target prospects after they leave a target location, expanding the reach and effectiveness of their location-based targeting campaigns. The service operates like a retargeting campaign, but instead of serving ads after a prospect visits a website, it targets them after they visit a physical location.

Why Upgrade to PMT+

• Increase ad engagement. Conversion Logix clients using PMT+ experienced a 137% increase in CTR (click-through rates) on average compared to traditional PMT campaigns.
• Meet prospects where and when they will engage. Modern marketing requires meeting the prospect on their schedule. PMT+ expands the window of time you can market to your audience, increasing your chances of reaching prospects when they are most likely to engage with your brand.
• EHO-friendly hyper-targeting. Gain all of the benefits of strategic location targeting with none of the risks. Our team of digital marketing experts is trained to design EHO-friendly campaigns that convert.

Get Started With PMT+

If you are already a Conversion Logix client, you can launch your next PMT+ campaign within five business days. To add this strategy to your campaign, contact your Conversion Logix account manager.

New to Conversion Logix and interested in learning more about our PMT and PMT+ services? Visit this page to learn more or schedule a consultation with a strategic campaign advisor.

The post Conversion Logix® Expands Location-Based Targeting Service With PMT+ appeared first on Conversion Logix.