Conversion Logix is excited to announce we’ve achieved the highest level of the Google Partners program, 2023 Premier Partner status. 

This month, Google recognized the achievements of top-performing digital marketing partners across the globe. Conversion Logix was one of a select group of companies to be designated as Premier Partners in the Google Partners program. This program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources, and support to help their clients succeed and grow online.

“We are thrilled to be recognized for the tenth consecutive year as a Google Premier Partner,” said Andrew Cederlind, President and COO of Conversion Logix. “We’re honored to be in the top 3% of performing companies delivering cutting-edge digital marketing solutions. Our team of digital marketing experts is dedicated to providing clients with exceptional service and strategic campaign management to produce results that achieve their business goals.”

The Google Partners program underwent significant changes in 2022, including redefining what it means to be a Premier Partner, through advanced program requirements and offering Premier Partner benefits to promote growth and success with Google Ads. In 2023, the program continues to support its Premier Partners and their clients.

To achieve Premier Partner status, agencies must meet a set of requirements, including demonstrating proficiency in Google Ads, meeting Google Ads spend requirements, and delivering outstanding client performance. Conversion Logix has met these rigorous standards set by Google and has demonstrated exceptional performance in managing Google Ads campaigns.

“Congratulations to our Premier Partners for 2023. These companies are among the top 3% of Google Partners in their respective countries. It’s a true accomplishment, one that signals their leading expertise in Google Ads, in forging new client relationships, and in helping clients grow. We look forward to supporting them as they help their customers build smart online strategies and drive long-term success,” said Marcin Karnowski, Senior Director of Ads Marketing at Google.

This achievement means that Conversion Logix has access to exclusive Google resources, training, and support, which will enable us to further enhance our expertise and better serve you. We will continue to leverage our expertise and access to exclusive Google resources to deliver innovative and effective solutions for our clients that push the boundaries of digital marketing.

Conversion Logix is excited about the opportunities that lie ahead as we remain committed to staying at the forefront of the rapidly evolving digital marketing industry. Our Google Premier Partner status serves as a badge of honor that highlights their commitment to excellence and their dedication to delivering exceptional results for their clients.

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Google launched a new Google Analytics platform called GA4. GA4, otherwise known as Google Analytics 4, is now the default Google Analytics platform when you set up a new Google Analytics account. The new platform came with a lot of changes. New metrics have been added, familiar metrics have been removed, and the overall navigation of the platform has evolved. Users of the current analytics platform may find the experience a bit jarring as they enter the new interface. Here’s what’s new in GA4.

GA4 Event Tracking 

Event tracking is at the core of GA4’s new platform. Now Google uses machine learning to autonomously set up events that indicate user engagement on your website. In the current Google Analytics platform, events have to be created by an individual using Google tag manager or custom scripts. While GA4 still gives users the ability to add their own custom events, the events added by Google are used to determine engagement on the website, which bleeds into other new metrics in the platform.

The following events are used to report engagement in the new platform: active on the website for at least 10 seconds (set up by GA4), fires a conversion (conversions are set by the user), or fires two or more screen or page view events (set up by GA4).

New Google Ads Features Linked in GA4

One new feature that GA4 offers that the previous analytics platform didn’t is the ability to easily link ad accounts from the Analytics platform rather than in the ad account. Once Google Ads is linked to your new GA4 account, you will notice a few new improvements to the integration. 

New GA4 User Metrics 

Along with an overhaul of sessions, page views, and event tracking, Google launched a few new metrics that are critical to understand if you plan to use GA4. The three most important are user engagement, engagement time, and engaged sessions per user.

Multi-touch Attribution & Cross-Device Improvements

Google launched multi-touch attribution and cross-device tracking years ago, but they’ve made several improvements to the tracking. They improved user tracking and machine learning to fill in the gaps. This makes this data more accessible to accounts that typically don’t have enough data to report these insights.

Better Insights & Predictive Analytics

GA4, like its predecessor, has predictive analytics and recommendations in the platform. The recommendations are more common on pages outside of the platform home page, unlike the previous platform. Analysis of your data with tips for improving your website shows up on the right side of the screen across more pages. The recommendations have become more sophisticated as well.

New Google Analytics Reporting Tools

The new platform comes with templates that allow users to create custom reports they can come back to, like conversion funnels, user journey mapping, cohort analysis, and more. While some of this exists in the current platform, new templates have been added to go along with the new tracking capabilities. The templates are more user-friendly than before as well.

Conclusion

So what do you think about the new changes to Google Analytics? Are you ready to try out the new platform? If you are interested in getting started with GA4 but don’t know where to begin, watch the Marketing Academy: Applying Your Analytics webinar recording with Google rep Nick Danford and the Conversion Logix team.

Read This Next: GA4 Essentials: What You Need to Know About GA4 [Updated]

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