Conversion Logix is excited to announce we’ve achieved the highest level of the Google Partners program, 2023 Premier Partner status. 

This month, Google recognized the achievements of top-performing digital marketing partners across the globe. Conversion Logix was one of a select group of companies to be designated as Premier Partners in the Google Partners program. This program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources, and support to help their clients succeed and grow online.

“We are thrilled to be recognized for the tenth consecutive year as a Google Premier Partner,” said Andrew Cederlind, President and COO of Conversion Logix. “We’re honored to be in the top 3% of performing companies delivering cutting-edge digital marketing solutions. Our team of digital marketing experts is dedicated to providing clients with exceptional service and strategic campaign management to produce results that achieve their business goals.”

The Google Partners program underwent significant changes in 2022, including redefining what it means to be a Premier Partner, through advanced program requirements and offering Premier Partner benefits to promote growth and success with Google Ads. In 2023, the program continues to support its Premier Partners and their clients.

To achieve Premier Partner status, agencies must meet a set of requirements, including demonstrating proficiency in Google Ads, meeting Google Ads spend requirements, and delivering outstanding client performance. Conversion Logix has met these rigorous standards set by Google and has demonstrated exceptional performance in managing Google Ads campaigns.

“Congratulations to our Premier Partners for 2023. These companies are among the top 3% of Google Partners in their respective countries. It’s a true accomplishment, one that signals their leading expertise in Google Ads, in forging new client relationships, and in helping clients grow. We look forward to supporting them as they help their customers build smart online strategies and drive long-term success,” said Marcin Karnowski, Senior Director of Ads Marketing at Google.

This achievement means that Conversion Logix has access to exclusive Google resources, training, and support, which will enable us to further enhance our expertise and better serve you. We will continue to leverage our expertise and access to exclusive Google resources to deliver innovative and effective solutions for our clients that push the boundaries of digital marketing.

Conversion Logix is excited about the opportunities that lie ahead as we remain committed to staying at the forefront of the rapidly evolving digital marketing industry. Our Google Premier Partner status serves as a badge of honor that highlights their commitment to excellence and their dedication to delivering exceptional results for their clients.

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Google launched a new version of Google Analytics called GA4. If you’re a new user, your Google Analytics account will be created by default. If you’re an existing user, we recommend keeping your existing profile active and installing GA4 alongside your current profile.

In this blog post, we’ll explain how to upgrade your new GA4 property alongside your current Google Analytics account and walk you through the steps you need to get started in GA4. We’ll also talk through a few of the things to watch out for with this new platform.

The benefits of GA4 and what to watch out for:

• Google Analytics 4 comes with new metrics and cross-platform data collection and pulls in more event data than ever before. In order to make use of this new data, you will want to collect it for a while so your team can analyze trends over time. Google Analytics doesn’t report data retroactively, so starting the process with GA4 will enable you to collect historical data that you can use when you make the switch.
• The switch to GA4 means you will lose metrics that have long been regarded as website performance KPIs, like bounce rate, pages per session, and average session duration. In place of these, Google has added new metrics that more accurately report website engagement. It’s a good idea for your team to spend time learning the new KPIs GA4 relies on on in place of these to develop new internal benchmarks.
• GA4 uses a new event tracking and event reporting system, which means you will need to recreate the goals you have set up in Universal Analytics as conversions in the new platform. For some teams, this can be a time-consuming process, and skipping this step could mean losing access to the conversion data key decision-makers rely on.

Getting started with GA4

Before we show you how to set up GA4 in tandem with your existing universal analytics account, let’s go through a brief overview of how the account structure has changed from Universal Analytics to GA4.

In Universal Analytics, an account could contain multiple properties (these properties included a unique website or mobile application) and within a property were views. One website could have more than one view, which is another way of saying configuration (settings) in the platform. In place of this structure, GA4 has accounts, properties, and data streams. Properties within an account can now include both website data and mobile app data, unlike the past system, which required you to separate these into two properties. Data streams are what differentiate the data sources you collect data from in your property.

How to create a GA4 property from your existing Universal Analytics account:

Log into your existing Google Analytics account.

Select “Admin” on the bottom left.

Check the top left under “Account” and the “Create Account” button to make sure you’ve selected the right account.

Go to the middle column labeled “Property”. If you have more than one, select the one you want to create an upgraded GA4 property for. Click “GA Set Up Assistant” right below.

Click the “Get started” button below “I want to create a new Google Analytics 4 property”.

Enable data collection of your existing tags by checking the box at the bottom of the prompt. If you have any customized tags, those will have to be recreated once you are in the account. By enabling this option, you are allowing Google to alter the tracking code on your existing website so that you pull website data into GA4 without having to edit or reinstall your tracking code. This will also allow Google to pull in event tracking from your Universal Analytics account.

Next, click the “Create Property” button.

Once you create your property, you should see the following screen. This means your new GA4 property has been set up in tandem with your Universal Analytics account. If you click the button “See your GA4 property” you will be taken to the new GA4 interface. You will know you are in GA4 if you see 14 icons on the far left sidebar and an option to look at “Data Streams”, a new feature in GA4.

Conclusion

Once you set up your GA4 property, you’re ready to start tracking new metrics and events. After 24 hours, your event data will begin to appear on the platform. In the meantime, you can learn more about the new metrics you’ll see in the platform by watching this webinar recording with Google rep Nick Danford and the Conversion Logix team.

Read This Next: GA4 Essentials: Interpreting New Metrics in GA4 [Updated]

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Google launched a new Google Analytics platform called GA4. GA4, otherwise known as Google Analytics 4, is now the default Google Analytics platform when you set up a new Google Analytics account. The new platform came with a lot of changes. New metrics have been added, familiar metrics have been removed, and the overall navigation of the platform has evolved. Users of the current analytics platform may find the experience a bit jarring as they enter the new interface. Here’s what’s new in GA4.

GA4 Event Tracking 

Event tracking is at the core of GA4’s new platform. Now Google uses machine learning to autonomously set up events that indicate user engagement on your website. In the current Google Analytics platform, events have to be created by an individual using Google tag manager or custom scripts. While GA4 still gives users the ability to add their own custom events, the events added by Google are used to determine engagement on the website, which bleeds into other new metrics in the platform.

The following events are used to report engagement in the new platform: active on the website for at least 10 seconds (set up by GA4), fires a conversion (conversions are set by the user), or fires two or more screen or page view events (set up by GA4).

New Google Ads Features Linked in GA4

One new feature that GA4 offers that the previous analytics platform didn’t is the ability to easily link ad accounts from the Analytics platform rather than in the ad account. Once Google Ads is linked to your new GA4 account, you will notice a few new improvements to the integration. 

New GA4 User Metrics 

Along with an overhaul of sessions, page views, and event tracking, Google launched a few new metrics that are critical to understand if you plan to use GA4. The three most important are user engagement, engagement time, and engaged sessions per user.

Multi-touch Attribution & Cross-Device Improvements

Google launched multi-touch attribution and cross-device tracking years ago, but they’ve made several improvements to the tracking. They improved user tracking and machine learning to fill in the gaps. This makes this data more accessible to accounts that typically don’t have enough data to report these insights.

Better Insights & Predictive Analytics

GA4, like its predecessor, has predictive analytics and recommendations in the platform. The recommendations are more common on pages outside of the platform home page, unlike the previous platform. Analysis of your data with tips for improving your website shows up on the right side of the screen across more pages. The recommendations have become more sophisticated as well.

New Google Analytics Reporting Tools

The new platform comes with templates that allow users to create custom reports they can come back to, like conversion funnels, user journey mapping, cohort analysis, and more. While some of this exists in the current platform, new templates have been added to go along with the new tracking capabilities. The templates are more user-friendly than before as well.

Conclusion

So what do you think about the new changes to Google Analytics? Are you ready to try out the new platform? If you are interested in getting started with GA4 but don’t know where to begin, watch the Marketing Academy: Applying Your Analytics webinar recording with Google rep Nick Danford and the Conversion Logix team.

Read This Next: GA4 Essentials: What You Need to Know About GA4 [Updated]

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Google Business Profile listings are one of the most effective ways for businesses to be discovered and engaged with on Google. We’ve marketed for thousands of clients nationwide from apartment communities, senior living communities, student housing communities, and local businesses, and have seen first-hand how effective GBP listings are for local businesses.

Across a sample of 409 clients, we found that 28% of their website sessions came from GBP listings. These listings don’t only deliver more traffic than the typical organic search listings, they also deliver higher quality traffic. Website sessions coming from Google Business Profile listings convert 29% more than the average traffic source.

Google gives businesses plenty of opportunities to promote their company and improve their Google Business Profile, but most local businesses don’t take advantage of them or don’t know they exist. In this blog post, we’ll explain how Google determines which listing to show to searchers, how you can use GBP posts to drive local search traffic to your website, and how you can use GBP to convert searchers into leads.

How to Rank Higher for Local Google Searches

While Google takes the searcher’s location into account when they present local search results, the searcher’s proximity to your business location doesn’t guarantee your listing will be presented prominently, or at all. Google considers more than your location and the type of business you have when presenting local search results.

What Google Recommends

According to Google, “Local results are based primarily on relevance, distance, and prominence.”

Google states that businesses can improve relevance by including complete and detailed business information in their Google Business Profile listing.

When it comes to prominence, Google says it pulls in “information that Google has about a business from across the web (like links, articles, and directories)”, your “Google review count and score”, and “your position in web results”.

Aside from filling out your profile, the other action items Google recommends are difficult to measure, and not entirely in your businesses’ control.

What Industry Experts Suggest

Last year, Moz put together an industry study to understand the signals that make up Google Business Profile listings and found that behavior signals like click-through rate, mobile click-to-call, check-ins, scrolling through the listing, and clicking on posts all play a role in signaling to Google that a listing should be presented in local search pack results. While the study found that things like the completeness of the profile, positive reviews, and the relevance of the listing’s category all mattered to local results, the most actionable strategy the experts recommended is to take an active role in updating your GBP profile with posts.

According to Moz, the number of posts a business publishes on their Google Business Profile is one of the top 30 difference-making factors businesses can use to stand out and rank higher in local searches.

At the end of the day, updating your Google Business Profile with posts proves to Google that you are actively maintaining your listing and are more likely to keep users engaged on Google.

What Are Google Business Profile Posts?

GBP posts are short updates you can publish from your Google Business Profile. They look like a post on a typical social media profile and expire after one week.

There are a few different types of posts businesses can choose from: update, event and offer posts.

Update Posts

The most commonly used post format is the updates or “What’s New” format. This post format allows you to submit a headline, image or video, description and call to action linking to the landing page of your choice. This type of post can be adapted to suit anything your business is looking to promote.

Event Posts

Event posts let you submit a photo or video, event title, event start and end date/time, an event description, and a call to action button with the landing page of your choice.

Offer Posts

Offer posts let you add an image or video, an offer title, the promotion start and end date, a description for offer details, a coupon code, a link to redeem an offer, and the terms and conditions of your offer. The start and end dates are especially helpful for businesses running promotions that only last a few days.

Where Do Google Business Profile Posts Show Up?

When someone searches locally for a business in your category or for your brand, your Google listing can show up in the local search panel on mobile and desktop, in the map view of Google Maps, and in the local finder view. Your weekly posts show up inside your listing underneath your call to action buttons on mobile and under your company description on desktop. Only the most recent week’s posts will show up in your listing on desktop. Older posts live on inside a “view all” button on your listing and can be accessed on desktop and mobile.

How to Get More Leads From Your GBP Posts

While GBP posts are a great way to engage searchers in the market for your business, the experience that you direct a prospect to once they click on your GBP post is just as critical as the post itself. Every GBP post in Google comes with a range of call-to-action buttons and the ability to add custom links. Each of these links gives your business the opportunity to do two things, track the success of your Google Business Profile using UTM tags and provide prospects with a compelling call to action when they land on your site.

Apartment communities with the goal of scheduling tours will see better results if they link to a self-scheduling tool like Schedule Genie when someone clicks on a post or the “schedule appointment” button on their GBP profile. Dealerships running a weekend sale can publish an offer post that links to a tool that lets prospects claim the offer on their website. Providing prospects who engage with your Google Business Profile with interactive lead gen tools once they land on your site can boost your lead conversion rates and help you identify how effective your profile is at generating leads.

Google Business Profile Posting Made Easy

If you know Google Business Profile posts are something your business needs to do, but you don’t have the time or creativity to post to Google every single week, check out our new Google Business Profile posting service, GBP Accelerator. Our team of digital marketing experts will post to your profile twice a week and track your results. If you are looking to get more out of your Google Business Profile with deep links to self-scheduling or promo claiming tools, give The Conversion Cloud a try.

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