For the seventh consecutive year, Conversion Logix has the honor of being listed in the Inc. 5000, ranking No. 3,467 with a growth rate of over 150%. The Inc. 5000 list represents a ranking of the nation’s most successful private companies. 

Conversion Logix’s Founder and CEO, Jeff Jobe, attributes the company’s incredible history of growth to its commitment to innovation and delivering unparalleled service to clients. 

“The digital marketing landscape is always changing. We’re constantly adapting to trends in the marketplace to ensure our clients meet prospective customers where they are,” remarks Jeff Jobe, Founder and CEO of Conversion Logix.

“Recently, we have seen two big trends in the marketing industry: the rise of short-form video consumption and the growing expectations for brands to be available online 24/7 to address consumer questions as buyers research products and services online,” says Jobe.

In the past quarter, Conversion Logix launched three industry-leading products in response to these trends:

• TikTok advertising, a service that helps clients reach prospective buyers and capture attention across the massively growing new video platform. 
• Claire, a virtual assistant that addresses frequently asked questions after business hours and enables lead-generating actions during the chat conversation. Benefits include 24-hour engagement, instant responses, increased lead conversions, and full integration with live chat agents.
• Spotlight, a promotions tool allowing businesses to feature virtual tours, events, specials, and floor plans on their website. Spotlight enables businesses to quickly customize offerings based on real-time reporting indicating which offerings are resonating with prospective customers.  

These new solutions enhance the capabilities of Conversion Logix’s three-step approach to digital marketing, “Capture, Connect, and Convert.” The 3Cs represent the process the company uses to drive traffic, generate leads, and nurture prospects until they convert. 

Conversion Logix has always focused on providing additional value to clients beyond the expectations of a typical marketing agency and plans to continue this legacy into the future. 

“We’re a very service-oriented company. We treat our clients as partners and continue to find new ways to save them time and help them realize their marketing goals. We look forward to bringing automation and innovation in the digital marketing space for years to come,” says Jobe.

About Conversion Logix
Conversion Logix®, LLC provides digital marketing services and licenses lead generation software to industry leaders in the multifamily housing, senior living, automotive, and small business markets. Our people work across the industry sectors that drive and shape today’s small business marketplace. Conversion Logix has been ranked on the Inc. 5000 and Austin Business Journal’s Fast 50 Growing Companies. Conversion Logix is a Premier Google Partner, a Facebook Business Partner, and developed The Conversion Cloud®, a lead generation software suite designed to help businesses get more leads, appointments, and sales. Learn how Conversion Logix is transforming local business marketing at conversionlogix.com.

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At Conversion Logix, we’ve spent over a decade helping marketers, managers, and business owners generate leads, appointments, and sales.  We do this through a continuous marketing approach we call the 3C’s: “Capture, Connect, and Convert”. It’s more important than ever for organizations to respond to rapid shifts in consumer behavior and the rise in demand for automated and virtual experiences.

To help organizations meet this challenge, we developed Spotlight, a fully customizable lead capture application designed to promote featured calls to action on your website and encourage website visitors to interact with your brand online.

With Spotlight, you now have a fast and simple way for prospects to click and take the next step without the pains of updating your website’s content. It’s now possible for prospects to take virtual tours, RSVP for events, claim offers, or take a unique action designed by your team with our custom application builder option.

You can select which of the pre-configured applications you’ll feature on your site, and the messages that you are trying to convey at any time. You can even see which applications are resonating with your prospects in our reporting with customizable reports!

How Spotlight Empowers Marketing & Sales Teams

Enables prospects to visualize and identify with your community

When prospects research your community online, they are trying to visualize what it’s like to live there. The better that prospects connect with your community, the more likely they are to move in. Prospects typically ask themselves a host of questions like…

• What floorplans are available right now?
• Does this community offer any concessions?
• Can I tour this community virtually?  
• Can you notify me when this property is available to lease?

With Spotlight, we’ve provided pre-populated applications for your website that help you answer all of these questions and provide a simple and customizable way for prospects to click and take the next step!  

Expands your lead generation opportunities

Spotlight gives you the ability to guide prospects through the buyer’s journey, collecting their lead information along the way.

By adding new calls to action to each page of your website, you can increase the volume of website visitors who engage with your brand and the number of touchpoints they engage with in their journey. The responses are automated, enabling prospects to find the information they are looking for outside of business hours and freeing up your onsite teams to focus on higher-level tasks.

Every time a prospect engages with a Spotlight application, your team can see their contact information and the marketing source that brought them to your site. This turns traffic that would have otherwise remained anonymous into identifiable leads that your sales and marketing team can reach out to. 

Enables you to respond quickly to changing consumer behavior

Updated reporting makes it easy to identify the strategies and applications that generate the most conversions. Configurable reports show you which applications are driving the most conversions, the channels your leads are coming from, and the actions leads take after their first conversion.

Use these insights to adapt your lead generation strategy quickly with pre-populated applications and automated email responses that make it easy to launch a new lead capture application within minutes. 

With Spotlight, you can update your offers on your web page in real-time based on reports without waiting for web developers and analysts. 

Automates responses and prompts sales teams with speed and precision

Spotlight applications feature automated email responses to ensure that leads are coming through day and night. Prospects using Spotlight receive an instant follow-up email with the information they are looking for right after they engage with your brand online. When a prospect interacts with an application in Spotlight, your team is instantly notified to increase their ability to follow up with leads quickly.

Explore a Multitude of Lead Generation Strategies

Conversion Cloud users can select from a list of ten pre-configured applications or create their own with our easy-to-use custom application template. We curated residential marketing experts’ best-performing website engagement messaging to offer you the following list of out-of-the-box lead capture applications in Spotlight.

Marketing Applications

Opportunities/Promotions

     Concession Manager

Tour Now

Floor Plans

Event RSVP

Brochures

Stay in Touch

Questions

Recruiting Applications

Job Openings 

Schedule Interview

Get Started With Spotlight

Current and future Conversion Cloud customers will automatically receive complimentary access to Spotlight. Have questions about launching applications in Spotlight? Contact your Conversion Logix account manager to get started. If you aren’t yet a Conversion Cloud customer and are interested in learning more about the full software suite, start here.

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