Leadership Team > Jen Lovely

Jen Lovely

Executive Vice President and Industry Principal

Jen is a seasoned executive with over 30 years of industry expertise, currently serving as Industry Principal at Conversion Logix. Jen pioneered Conversion Logix’s senior living practice over 15 years ago and has served as Executive Vice President of Sales, leading the sales team in the multifamily, senior living, and student housing industries. She is a trusted advisor to the nation’s top owners and operators with a track record of delivering qualified website traffic that accelerates leads, tours, and move-ins. As a forward-thinking leader, she is committed to ensuring that Conversion Logix clients don’t just compete but dominate their respective markets. Jen’s strong focus on building lasting relationships and keen understanding of the housing market make her an invaluable asset to our clients and a trusted extension of their team. Before joining the company, she spent 20 years as an executive in sales and marketing in the hospitality sector.

Articles featuring Jen Lovely

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What Worked in 2025: Proven Marketing Strategies That Filled Apartments Faster

October 20, 2025

How did top-performing communities fill apartments faster in 2025? Our Digital Apartment Marketing Strategists and Ad Operations Experts share the proven strategies and data insights that drove the strongest results.

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Digital Marketing

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Industries

TCC

Own Your Zip Code: Local Marketing Strategies for Senior Living Communities

June 13, 2025

Tired of high referral fees and low-quality leads? Discover how a local-first digital marketing strategy can help you own your zip code, connect with move-in-ready prospects, and significantly lower your resident acquisition costs.

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