Instagram Stories Ads for Apartments: The Creative Decisions That Drive Engagement
September 11, 2026
We analyzed Instagram Stories ads across our multifamily portfolio. See the design choices that separated top-performing creative from the rest.
Paid Social
Meet prospects where they scroll
Your future renters spend hours a day on Facebook, Instagram, Stories, Reels, and TikTok. Capture their attention with social creative built for the feed and campaigns optimized to reach in-market prospects.
How We Build Smarter Social Campaigns
Built for engagement. Optimized for action.
Our Paid Social approach combines audience targeting, feed-ready creative, retargeting, and ongoing optimization to keep campaigns focused on qualified leads and tour requests to deliver stronger website engagement.
The CLX Difference
Built for stronger social performance
Social advertising moves fast. Our approach stays focused on audience quality, platform fit, and campaign performance so your message keeps showing up in the places prospects already spend time.
Audience strategy with intent
Campaigns are built around the signals most likely to drive response, so targeting stays focused on prospects with real potential to engage.
Continuous optimization
We optimize toward high-value actions like tours and offer claims, refining performance based on real lead outcomes.
Creative made for the feed
Creative is adapted to the placement, so your ads feel natural in the scroll while still showcasing the details prospects care about most.
Platform partnership advantage
As a Meta Business Partner, we gain early access to new Beta features and direct platform support, ensuring your campaigns stay aligned with evolving algorithms, placements, platform changes, and best practices.
Resources
Insights to guide smarter campaign strategies
What Worked in 2025: Proven Marketing Strategies That Filled Apartments Faster
October 20, 2025
How did top-performing communities fill apartments faster in 2025? Our Digital Apartment Marketing Strategists and Ad Operations Experts share the proven strategies and data insights that drove the strongest results.
Top Student Housing Marketing Mistakes (and How to Fix Them)
April 16, 2025
This blog recaps a recent Student Housing Business webinar, bringing together some of the industry’s most experienced marketing leaders to unpack the common mistakes student housing operators make—and how to overcome them.
Top Platforms for Apartment Video Advertising in 2025
October 25, 2024
Discover the top video advertising platforms for apartment marketers in 2025 and learn how to drive more leads and boost brand awareness with expert tips from Regional Director of Account Management Brandy Meyers.
How to Market Student Housing in 2023: Q&A With Industry Experts
May 2, 2023
Kat Callender, Conversion Logix’s resident student housing marketing expert, and Andrew Cederlind, our President and COO, are back to answer your most pressing questions from our last webinar, “You Have Eight Seconds: How to Market Student Housing in 2023,”.
TikTok Ads For Student Housing: What Marketers Want to Know
May 1, 2023
Did you miss Andrew and Kat’s live Q&A about TikTok advertising for student housing? Don’t worry! We recorded it for you. Read the blog to read the event recap and uncover student housing marketers’ most asked questions.
Case Studies
Real results from real communities
See how our digital marketing strategies help communities capture demand, reduce acquisition costs, and reach occupancy goals faster.
