Paid Search

Own the search moment

When prospects search for communities in your market, you have seconds to get their attention. Our Paid Search campaigns use advanced keyword and location targeting, responsive ad updates, and ongoing optimization to put your community in front of motivated prospects at the right moment.

How We Build Smarter Search Campaigns

Paid Search that keeps pace with your market

Search campaigns perform best when targeting, messaging, and optimization work together. We use the right mix of campaign formats across Google and Bing to expand reach and improve results, ensuring your budget is maximized.

Keyword and Location Targeting

We target thousands of keywords and phrases related to your community, brand, and market, using precise location targeting to help your ads appear when the right prospects search. Performance is monitored daily to support stronger lead generation and more efficient use of your budget.

Dynamic Pricing

Dynamic Pricing updates pricing in search headlines and price extensions so your ads reflect current rates. Your messaging stays accurate and gives prospects up-to-date pricing when they search.

Performance Max

Performance Max expands your reach across Google’s ad inventory in a single goal-based campaign. Using audience signals and AI-driven optimization, it helps deliver the right mix of image, video, and text ads to relevant prospects while optimizing toward your campaign goals

Demand Gen Plus

Demand Gen Plus uses visual ads across YouTube, Discover, and Gmail to build awareness, strengthen brand recall, and attract qualified prospects to your website. It helps extend your reach beyond active search with audience targeting designed to reach people likely to be interested in your community.

The CLX Difference

Search strategy guided by real
campaign data.

Anyone can launch ads. Few build campaigns designed that can outperform the competition. Our difference is a disciplined strategy, proprietary conversion signals, and hands-on oversight that keeps your campaigns aligned with your leasing goals.

A strong foundation from the start

Campaigns begin with a thoughtful setup, including keyword selection, location targeting, ad copy, and extension strategy that enable search campaigns to perform from the beginning.

Optimization guided by performance data

We continuously review search terms, bidding, budget use, and conversion performance to make informed adjustments that help improve lead quality over time.

Google-backed insights

Our Google Ads specialists monitor performance daily, refine strategy intentionally, and provide weekly and monthly reporting plus 24/7 live reporting access. As a Google Premier Partner, we have access to beta opportunities, trend reports, and one-on-one support from Google.

Resources

Insights to guide smarter campaign strategies

Home

Industries

Properties

Top Multifamily Marketing Trends for 2026

January 20, 2026

Multifamily marketing leaders are navigating a new era of discovery. Explore what’s next, from AI search and GEO to predictive insights and attribution.

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Digital Marketing

Display & Retargeting

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Industries

Properties

What Worked in 2025: Proven Marketing Strategies That Filled Apartments Faster

October 20, 2025

How did top-performing communities fill apartments faster in 2025? Our Digital Apartment Marketing Strategists and Ad Operations Experts share the proven strategies and data insights that drove the strongest results.

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Digital Marketing

Ahead of the Curve: 2025 Search Trends

March 28, 2025

In-house search marketing experts Liam Keller and Kristen Casper share how AI is changing renters’ search behavior—and what marketers can do to stay ahead.

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Digital Marketing

Protect Your PPC Budget: Avoid Ad Waste With Google’s New Keyword Match Settings

July 17, 2024

Discover how Conversion Logix is preventing Google’s new keyword match settings from draining your ad spend.

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Digital Marketing

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Industries

How to Speed Up Leasing Velocity

April 19, 2024

Discover the secret sauce to skyrocketing leasing velocity with cutting-edge marketing strategies and data-driven insights. In this blog we unveil proven techniques to fill vacancies faster, optimize ad spend, and achieve leasing goals with precision.

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Conversion Logix Introduces New Ad Automation Updates

April 2, 2024

Unleash the full potential of your campaigns with game-changing upgrades. From Dynamic Pricing to Concession Automation, find out how our latest product updates will help you scale ad management and optimize campaign performance faster than ever before.

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