We Ran 5,883 Budget Decisions Across 53 Properties. Here’s What We Learned.
June 8, 2026
Same spend. 16% more conversions. Here’s what 60 days of daily budget optimization taught us.
Marketing intelligence built for property peace of mind
Conversion Logix iQ (CLiQ) brings your campaign management, Unified Attribution, and leasing performance into one clear view. Built for multifamily, student housing, and senior living, it shows how your marketing is driving occupancy across your portfolio.
Trusted by the industry’s top PMS companies
Features
Powerful tools behind every campaign
Touchpoints
Unified Attribution
Market Report
Predictive Leasing
Campaign Performance
Campaign Management
Touchpoints
Track the marketing touchpoints that shape the prospect journey. CLiQ helps you see where prospects engage across channels and which interactions contribute to conversions.
Unified Attribution
Understand how your marketing channels work together. CLiQ’s Unified Attribution analyzes impressions, clicks, and interactions across channels to reveal the conversion paths that lead prospects to take action.
Market Report
Bring market context into your marketing view. Market Pulse provides benchmark insights and competitive context to help you evaluate property performance within the broader market.
Predictive Leasing
CLiQ is evolving toward a predictive leasing intelligence platform. It will predict marketing spend and channel strategy to meet your occupancy goals to ensure efficient campaign spending and faster lead-to-lease ratios.
Campaign Performance
Analyze campaign performance across channels and properties to identify trends, evaluate results, and uncover opportunities to improve leasing performance.
Campaign Management
Keep marketing activity aligned with one place to review campaigns, coordinate/request updates, and support execution across communities and portfolios.
INSIDE CLiQ
The all-in-one marketing
platform for portfolio precision
CLiQ brings attribution, campaign visibility, and performance insight into one platform so you can understand what is happening across the prospect journey and make more informed marketing decisions.
THE CLiQ DIFFERENCE
A clearer view of your marketing, a clearer path to your occupancy
Go beyond last-click reporting
CLiQ’s Unified Attribution reveals the touchpoints and conversion paths behind leasing activity, including impressions and clicks that traditional reports miss.
Designed for portfolio marketing
CLiQ brings campaign visibility, attribution insight, and performance reporting into one place so you can manage marketing with greater clarity across your portfolio.
Insight backed by expertise
CLiQ combines AI technology with expert support to turn performance insight into clear marketing decisions.
Confidence you can share
CLiQ connects attribution insights to leasing activity, making marketing performance easier to communicate to stakeholders.
Impact
Reliability for every role
Whether you are managing properties, overseeing portfolio performance, or guiding marketing strategy, CLiQ gives you the visibility to better connect marketing activity to leasing performance.
For marketers
Strategy and execution work together. Active optimization, clear priorities, and ongoing refinement make it easier to drive results, defend decisions, and adjust quickly when performance shifts.
For property owners
Marketing investment is managed with accountability in mind. Spend is aligned to performance and market conditions, supporting predictable demand and stronger portfolio-level outcomes over time.
For property managers
Campaigns are designed to support steady leasing momentum at the community level. Consistent demand and clearer visibility into performance help reduce reactive shifts and keep teams focused on day-to-day execution.
Case Studies
Real results from real communities
See how teams use CLiQ to understand marketing performance, optimize budgets, and connect marketing activity more clearly to leasing performance.
A singular platform
Central intelligence for a smarter marketing operating system
CLiQ gives you visibility into attribution, campaign performance, and market context so you can make smarter optimization and budget decisions across your campaigns.
Digital Marketing
Turn insight into smarter strategy
Data only matters if you can act on it. CLiQ pulls data from search, social, display, video, and other digital campaigns to reveal what’s driving leases and inform smarter optimization and budget decisions.
Integrations
Connect marketing to leasing activity
CLiQ integrates with PMSs such as Yardi Voyager, RealPage, Entrata, RentCafe, and WelcomeHome to capture real engagement across every touchpoint, tying your marketing activity directly to signed leases.
Market Intelligence
Add context to every decision
Attribution insight, campaign performance visibility, and market context help you evaluate results with a broader view of what is happening at the property, portfolio, and market levels.
Resources
Real results from real communities
See how teams use CLiQ to understand marketing performance, optimize budgets, and connect marketing activity more clearly to leasing performance.
AIM 2026 Recap: Multifamily’s Biggest Marketing Blind Spot Isn’t What You Think
May 19, 2026
Missed CLX at AIM? Andrew Cederlind, Martin Stein, Nicole Caiazza, & Kristin Dixon shared how to fix attribution gaps and optimize multifamily ad strategies.
Why Marketing Attribution Is Failing Property Marketers (and How to Fix It)
November 26, 2025
Stop losing marketing budget to guesswork. Learn how Unified Attribution Reporting gives multifamily leaders the clarity to defend spending, drive leases, and gain a competitive edge.
Ahead of the Curve: The Future of Advertising in the Age of AI
July 22, 2025
AI is transforming advertising. In this interview, our Chief Analytics Officer, Martin Stein, explains how brands can stay ahead with customer journey tracking, attribution modeling, and emotional branding.
A New Era of Intelligent Marketing Is Here With CLiQ
October 14, 2024
Now introducing Conversion Logix iQ (CLiQ), the premier marketing operating system for multifamily and senior living marketing leaders. Explore the new features that await you in CLiQ.
Predictive Leasing™: The Next Frontier in Multifamily Marketing
September 24, 2024
Discover the cutting-edge innovation behind our future Predictive Leasing solution. Chief Analytics Officer Martin Stein explains how we leverage advanced analytics and AI to forecast leases and optimize marketing strategies.
FAQs
Questions? We got you.What is CLiQ and what does it do?
CLiQ is a marketing intelligence platform that brings campaign performance, attribution, and competitor market data into one place. It helps teams understand how marketing channels work together, how prospects move toward conversion, and how marketing supports occupancy across a community or portfolio.
What is Unified Attribution and why does it matter?
Unified Attribution tracks the full prospect journey across multiple touchpoints, including impressions, clicks, and interactions. Unlike last-click attribution, it shows how different channels contribute along the path to conversion so teams get a more complete view of performance.
How does CLiQ connect marketing activity to leases?
CLiQ connects campaign data with prospect engagement to show how marketing contributes to signed leases. This helps teams see which channels and touchpoints are influencing outcomes, not just generating lead volume.
Can CLiQ integrate with property management systems?
Yes. CLiQ integrates with major PMS platforms such as Yardi, RealPage, Entrata, RentCafe, and WelcomeHome. These integrations help connect marketing activity with real leasing outcomes across communities.
How does CLiQ help optimize marketing budgets?
By showing which channels and touchpoints are driving results, CLiQ helps teams allocate budget more effectively. Instead of relying on assumptions, decisions can be guided by attribution insight, campaign performance, and market context.
How is CLiQ different from other analytics tools?
CLiQ goes beyond reporting by combining attribution, campaign visibility, market context, and campaign management in one platform. It is built specifically for multifamily, student housing, and senior living, and it connects marketing performance directly to occupancy outcomes.