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GA4 Training: Interpreting New Metrics in GA4

In this blog post we share the new metrics launching with GA4 and how they compare to the legacy Universal Analytics metrics they are replacing.

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GA4 Training: What You Need to Know About GA4

Ready to get started in Google’s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.

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what is ga4

What is GA4?

GA4, otherwise known as Google Analytics 4 is now the default Google Analytics platform when users set up a new Google Analytics account. Discover what’s new in the platform in this blog post.

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Facebook Domain Verification for iOS 14 Update

In preparation for the changes iOS 14 will bring, advertisers can take steps to optimize their event tracking by verifying their website domain. Find steps for verifying your domain, details on how domain verification helps you track iOS users, and insights on setting up your event tracking in this blog post.

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What Apartment Marketers Can Expect From the iOS14 Update

In the fall of 2020, Apple announced a future update of iOS14 that will require users to opt-in to see targeted ads. Since then, Facebook has released new information about how this will impact advertisers in their platform. Learn about the potential changes coming to Facebook ads in this blog post.

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GA4 Training: How to Set Up Conversions in GA4

Learn how to set up events and conversions in Google’s new analytics platform.

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GA4 Training: Interpreting New Metrics in GA4

In this blog post we share the new metrics launching with GA4 and how they compare to the legacy Universal Analytics metrics they are replacing.

Read More
GA4 Training: What You Need to Know About GA4

Ready to get started in Google’s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.

Read More
what is ga4
What is GA4?

GA4, otherwise known as Google Analytics 4 is now the default Google Analytics platform when users set up a new Google Analytics account. Discover what’s new in the platform in this blog post.

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Google Announced a Change in Search Terms Reporting

Google made a change to search terms reporting in the Google Ads platform. Learn what’s changing and how it will impact advertisers.

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Facebook’s Response to iOS 14 and How it Will Impact Advertisers

A couple of weeks ago, Apple announced that in iOS14, app developers will be required to prompt their users to opt-in to targeted advertising, rather than requiring an opt-out option instead. This sent shockwaves throughout the tech industry among advertising platforms, online publishers, and app developers.

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6 Signals of a Strong Summer Rental Market

These six signals indicate the strong demand for rental housing this summer despite the turbulence of COVID-19.

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High Production Video Ads vs. Slideshow Video Ads

We analyzed a sample of apartment YouTube ads to find the answer to the question, “Does video production quality have an impact on YouTube ad performance?”. Here’s what we found.

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Seasonal Ad Performance During COVID-19

COVID-19 shocked the ad ecosystem and sent seasonal trends off track. Learn how digital ad performance changed during 2020 and how you can capitalize on the declining cost of ads.

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COVID-19 Email Marketing Guide

In this guide, we share trends across top-performing email campaigns during COVID and email strategies your team can use to drive similar results.

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How Leasing Teams Can Stay Ahead of COVID-19 This Spring

Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.

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apartment marketing stats
7 Marketing Stats for Your Next Pitch with Ownership Groups

Whether you’re pitching your lease-up strategies for a new property, looking to expand your property portfolio, or are discussing budgets for your existing properties, these marketing stats will help your presentation pack more punch.

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Six Website Mistakes Apartment Communities Make

We’ve identified six of the most common website mistakes apartment communities make and explain how these mistakes can decrease online conversions.

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Four Apartment Marketing Trends You Can’t Ignore in 2020

Four Marketing Trends that will be key in 2020 for improving conversion rates for those in the apartment marketing space.

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Five 2020 Marketing Trends That Don’t Work for Apartments

Marketing trends don’t always live up to their hype. These five apartment marketing trends have yet to drive results in 2020.

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5 Things Apartment Communities Need to Know About Stories Ads

Instagram Stories have grown in popularity among apartment seekers. Read these five facts to find out why apartment marketers are gravitating towards this up and coming ad placement.

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Winter Apartment Marketing Outlook

Winter can be a tough time to lease an apartment. In this blog post, we share the marketing challenges and opportunities we see communities face this time of year.

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voice search for apartments
Voice Search Marketing Strategies for Apartments

The rise in voice search technology has stirred interest and excitement in the apartment industry. Here’s what do you need to know about voice search and the role it plays in apartment marketing.

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The four ad mistakes that are Costing you leases

And How to Fix Them Fast!