Logix Thoughts

Blog

Get the Latest Multifamily Marketing News, Trends, and Strategies

— Featured Posts —

Conversion Logix Introduces Spotlight

Conversion Logix Introduces New Website Engagement App Spotlight

Feature virtual tours, events, specials, floor plans, and more with Conversion Logix’s latest lead generation application, Spotlight.

Read More
TikTok Ads and Live Chat

Conversion Logix Introduces TikTok Ads and Virtual Assistant

Increase your reach and connect with website visitors with two new powerful marketing solutions.

Read More
Ahead of the Curve

Ahead of the Curve – Hot Trends & Timely Topics

Mark Skalla, Director of Operations at Conversion Logix, discusses Google’s emphasis on automation, why ConnectedTV is a must-have video solution, and the relationship between spending and performance on YouTube.

Read More
Conversion Logix Introduces Spotlight
Conversion Logix Introduces New Website Engagement App Spotlight

Feature virtual tours, events, specials, floor plans, and more with Conversion Logix’s latest lead generation application, Spotlight.

Read More
TikTok Ads and Live Chat
Conversion Logix Introduces TikTok Ads and Virtual Assistant

Increase your reach and connect with website visitors with two new powerful marketing solutions.

Read More
10 Video Advertising Stats Marketers Should Know in 2022

Digital media consumption has grown exponentially over the past few years as more people have spent time indoors and sought entertainment, information, and a connection to the outside world through video. From fast-paced short-form Tik Tok videos to binge-watching a series on streaming platforms, today’s marketers have more opportunities than ever before to reach their … Continue reading 10 Video Advertising Stats Marketers Should Know in 2022

Read More
Automation and Digital Marketing: Blending Automation with Expertise

Over the last few years, tight labor markets and advancements in AI and computing power has made automation a hot topic in the industry. Companies will continue to invest more funding into developing automation tools.  Automation is a great way to reduce time and effort spent on redundant tasks.  However, just like any tool, automation … Continue reading Automation and Digital Marketing: Blending Automation with Expertise

Read More
Ahead of the Curve
Ahead of the Curve – Hot Trends & Timely Topics

Mark Skalla, Director of Operations at Conversion Logix, discusses Google’s emphasis on automation, why ConnectedTV is a must-have video solution, and the relationship between spending and performance on YouTube.

Read More
San Jose Lease-Up Attributes 48 Leases in Three Months to Integrated Lead Strategy

Learn how a lease-up in San Jose, California leveraged digital marketing and lead generation software to generate 48 leases within three months.

Read More
Digital Marketing Trends in 2022

Discover five digital marketing trends apartment marketers are watching out for in 2022.

Read More
Facebook Ad Best Practices
Facebook Ad Best Practices

Discover our most up-to-date best practices for getting consistent results in the Facebook Ads platform.

Read More
Thumb-Stopping Facebook Ads
How to Create Thumb-Stopping Facebook Ads

Don’t let your marketing messages get lost in the feed. Use these five tips to create thumb-stopping Facebook ads.

Read More
Ahead of the Curve

We recently talked with Mark Skalla, Director of Ad Operations, about how we’re preparing for the deprecation of cookies, testing dynamic ads to drive more appointments, leases, and sales, and why we’re early adopters of Instagram Reels.  

Read More
5 Tips for Creating a Multifamily Marketing Budget for 2022

Are you missing out on opportunities to maximize your marketing budget? Follow these five tips to generate better marketing results in 2022.

Read More
Inc. 5000
Conversion Logix® Makes the Inc. 5000 List for the Sixth Consecutive Year

Conversion Logix made the Inc. 5000 list for the sixth year in a row! Our CEO, Sarah Gaeta comments on the company’s history of growth and shares the areas of focus that have led to the company’s continued success.

Read More
Lead Capture Strategies for Each Stage of the Lease-Up Process

Discover the lead capture strategies our agency uses to help multifamily communities generate leads, tours and leases throughout each stage of the lease-up process.

Read More
Lease Up Guide Featured
10 Step Guide to Marketing Lease-Ups

In this guide, we share ten steps lease-up communities can take to develop an online presence, generate first-party leads, and achieve sustainability.

Read More
The Conversion Cloud is Now a RealPage Exchange® AppPartner

The Conversion Cloud is now a part of the RealPage Exchange® AppPartner Program! Read on to discover what this means for our multifamily and senior living clients.

Read More
Sarah Gaeta
Conversion Logix® Appoints Sarah Gaeta as New CEO to Lead a New Phase of Growth

Inc. 5000 Digital Marketing Leader Taps Experienced SaaS Executive to Expand Conversion Cloud Software Suite and Drive Innovation for Customers

Read More
iOS 14.5 Update News
iOS 14.5 Update – What’s the Latest On the New Apple Update

Discover the latest news about Apple’s iOS 14.5 update, how it’s impacting advertisers, and what you can do to maintain ad performance.

Read More
Facebook Domain Verification for iOS 14 Update

In preparation for the changes iOS 14 will bring, advertisers can take steps to optimize their event tracking by verifying their website domain. Find steps for verifying your domain, details on how domain verification helps you track iOS users, and insights on setting up your event tracking in this blog post.

Read More
What Apartment Marketers Can Expect From the iOS14 Update

In the fall of 2020, Apple announced a future update of iOS14 that will require users to opt-in to see targeted ads. Since then, Facebook has released new information about how this will impact advertisers in their platform. Learn about the potential changes coming to Facebook ads in this blog post.

Read More
GA4 Training: How to Set Up Conversions in GA4

Learn how to set up events and conversions in Google’s new analytics platform.

Read More
GA4 Training: Interpreting New Metrics in GA4

In this blog post we share the new metrics launching with GA4 and how they compare to the legacy Universal Analytics metrics they are replacing.

Read More
GA4 Training: What You Need to Know About GA4

Ready to get started in Google’s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.

Read More
what is ga4
What is GA4?

GA4, otherwise known as Google Analytics 4 is now the default Google Analytics platform when users set up a new Google Analytics account. Discover what’s new in the platform in this blog post.

Read More
Google Announced a Change in Search Terms Reporting

Google made a change to search terms reporting in the Google Ads platform. Learn what’s changing and how it will impact advertisers.

Read More
Facebook’s Response to iOS 14 and How it Will Impact Advertisers

A couple of weeks ago, Apple announced that in iOS14, app developers will be required to prompt their users to opt-in to targeted advertising, rather than requiring an opt-out option instead. This sent shockwaves throughout the tech industry among advertising platforms, online publishers, and app developers.

Read More
6 Signals of a Strong Summer Rental Market

These six signals indicate the strong demand for rental housing this summer despite the turbulence of COVID-19.

Read More
High Production Video Ads vs. Slideshow Video Ads

We analyzed a sample of apartment YouTube ads to find the answer to the question, “Does video production quality have an impact on YouTube ad performance?”. Here’s what we found.

Read More
Seasonal Ad Performance During COVID-19

COVID-19 shocked the ad ecosystem and sent seasonal trends off track. Learn how digital ad performance changed during 2020 and how you can capitalize on the declining cost of ads.

Read More
COVID-19 Email Marketing Guide

In this guide, we share trends across top-performing email campaigns during COVID and email strategies your team can use to drive similar results.

Read More
How Leasing Teams Can Stay Ahead of COVID-19 This Spring

Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.

Read More
apartment marketing stats
7 Marketing Stats for Your Next Pitch with Ownership Groups

Whether you’re pitching your lease-up strategies for a new property, looking to expand your property portfolio, or are discussing budgets for your existing properties, these marketing stats will help your presentation pack more punch.

Read More
Six Website Mistakes Apartment Communities Make

We’ve identified six of the most common website mistakes apartment communities make and explain how these mistakes can decrease online conversions.

Read More
Four Apartment Marketing Trends You Can’t Ignore in 2020

Four Marketing Trends that will be key in 2020 for improving conversion rates for those in the apartment marketing space.

Read More
Five 2020 Marketing Trends That Don’t Work for Apartments

Marketing trends don’t always live up to their hype. These five apartment marketing trends have yet to drive results in 2020.

Read More
5 Things Apartment Communities Need to Know About Stories Ads

Instagram Stories have grown in popularity among apartment seekers. Read these five facts to find out why apartment marketers are gravitating towards this up and coming ad placement.

Read More

The four ad mistakes that are Costing you leases

And How to Fix Them Fast!