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— Featured Posts —

6 Signals of a Strong Summer Rental Market

These six signals indicate the strong demand for rental housing this summer despite the turbulence of COVID-19.

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Seasonal Ad Performance During COVID-19

COVID-19 shocked the ad ecosystem and sent seasonal trends off track. Learn how digital ad performance changed during 2020 and how you can capitalize on the declining cost of ads.

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COVID-19 Email Marketing Guide

In this guide, we share trends across top-performing email campaigns during COVID and email strategies your team can use to drive similar results.

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Google Announced a Change in Search Terms Reporting

Google made a change to search terms reporting in the Google Ads platform. Learn what’s changing and how it will impact advertisers.

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Facebook’s Response to iOS 14 and How it Will Impact Advertisers

A couple of weeks ago, Apple announced that in iOS14, app developers will be required to prompt their users to opt-in to targeted advertising, rather than requiring an opt-out option instead. This sent shockwaves throughout the tech industry among advertising platforms, online publishers, and app developers.

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6 Signals of a Strong Summer Rental Market

These six signals indicate the strong demand for rental housing this summer despite the turbulence of COVID-19.

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High Production Video Ads vs. Slideshow Video Ads

We analyzed a sample of apartment YouTube ads to find the answer to the question, “Does video production quality have an impact on YouTube ad performance?”. Here’s what we found.

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Seasonal Ad Performance During COVID-19

COVID-19 shocked the ad ecosystem and sent seasonal trends off track. Learn how digital ad performance changed during 2020 and how you can capitalize on the declining cost of ads.

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COVID-19 Email Marketing Guide

In this guide, we share trends across top-performing email campaigns during COVID and email strategies your team can use to drive similar results.

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How Leasing Teams Can Stay Ahead of COVID-19 This Spring

Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.

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apartment marketing stats
7 Marketing Stats for Your Next Pitch with Ownership Groups

Whether you’re pitching your lease-up strategies for a new property, looking to expand your property portfolio, or are discussing budgets for your existing properties, these marketing stats will help your presentation pack more punch.

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Six Website Mistakes Apartment Communities Make

We’ve identified six of the most common website mistakes apartment communities make and explain how these mistakes can decrease online conversions.

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Four Apartment Marketing Trends You Can’t Ignore in 2020

Four Marketing Trends that will be key in 2020 for improving conversion rates for those in the apartment marketing space.

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Five 2020 Marketing Trends That Don’t Work for Apartments

Marketing trends don’t always live up to their hype. These five apartment marketing trends have yet to drive results in 2020.

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5 Things Apartment Communities Need to Know About Stories Ads

Instagram Stories have grown in popularity among apartment seekers. Read these five facts to find out why apartment marketers are gravitating towards this up and coming ad placement.

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Winter Apartment Marketing Outlook

Winter can be a tough time to lease an apartment. In this blog post, we share the marketing challenges and opportunities we see communities face this time of year.

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voice search for apartments
Voice Search Marketing Strategies for Apartments

The rise in voice search technology has stirred interest and excitement in the apartment industry. Here’s what do you need to know about voice search and the role it plays in apartment marketing.

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How to Increase Student Housing Leases Through Your Website

Every generation brings a new challenge to marketers and Generation Z is no different. Check out these 6 tips to increase your student housing website lead conversions.

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Drive Local Traffic to Your Business With Google My Business Posts

In this blog post, we’ll explain how Google determines which listing to show searchers, how you can use GMB posts to drive local search traffic to your website, and how you can use GMB to convert searchers into leads.

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Conversion Logix Founders Celebrate Another Fastest Growing Company Award

Conversion Logix has made the Puget Sound Business Journal’s Top 100 Fastest-Growing Private Companies in Washington State for the 6th consecutive year! Co-Founders Jeff Jobe and Dave Pavlu shed light on how the company maintains consistent success and growth.

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Number One for Lead-Lift: Live Chat!

Learn how live chat helps communities convert website visitors into leads.

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7 Easy Ways to Increase Senior Living Website Conversions

97% of website visitors leave webpages without ever converting. Here are some helpful tips to make sure you are maximizing webpage conversions and getting the most out of your online presence.

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Video Marketing for Apartments
How to Create and Market Video Content for Apartments

Ready to incorporate video into your apartment marketing strategy? Use these tips to determine what type of videos to create and where to promote your new video content.

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The four ad mistakes that are Costing you leases

And How to Fix Them Fast!