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6 Signals of a Strong Summer Rental Market

summer rental market

At the beginning of the U.S. spread of COVID-19, our team tracked the impact that market uncertainty and changing health concerns had on our multifamily clients. At the beginning of the pandemic, we saw a slump in website traffic and searches for apartment communities nationwide. As time progressed the trends changed and amidst the crisis, we saw an upward trend among our client base.

As we sit here in July, a key leasing period for multifamily communities, the leasing environment we are seeing looks healthier than what many of us might have imagined. Communities will continue to make tough decisions in the months ahead but from where we are sitting right now, the demand for rental housing and the desire for apartment seekers to move this summer is still strong. We looked at several signals across a variety of industry sources, combined with our own internal data to give you a glimpse into today’s rental market.

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High Production Video Ads vs. Slideshow Video Ads

YouTube Ad Video Production Quality

YouTube has over 1 billion monthly viewers (Google) and is used by over 70% of U.S. adults (Pew Research Center). It’s no secret that YouTube is an incredibly popular marketing channel. So why aren’t more marketers incorporating YouTube into their marketing strategy?

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Seasonal Ad Performance During COVID-19

What if you missed out on the greatest digital ad performance in the last 5 years? Seasonal trends dictate how well your marketing channels perform throughout the year, but 2020 is different. COVID-19 shocked the ad ecosystem and sent seasonal trends off track. Learn how digital ad performance changed during 2020 and how you can capitalize on the declining cost of ads.

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COVID-19 Email Marketing Guide

COVID-19 email marketing

Email is an effective way to re-engage old prospects and nurture leads throughout the leasing journey. As communities face longer leasing cycles during COVID-19, email marketing has become a critical form of communication to keep warm leads interested and informed. In the month of March, we sent over 100 prospect email campaigns on behalf of apartment communities nationwide. The email campaigns we sent averaged a 31% open rate, a 15% click rate, and a 30% increase in website conversion rates. In this guide, we shared the trends we saw across top-performing email campaigns and email strategies your team can use to drive similar results.

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How Leasing Teams Can Stay Ahead of COVID-19 This Spring

If your communities aren’t seeing leads converting into leases within a 30-day turnaround this spring it doesn’t mean that COVID-19 has taken hold and ruined your chances of signing leases. It’s not uncommon for the apartment seekers beginning their search in March to lease later on. Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.

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7 Marketing Stats for Your Next Pitch with Ownership Groups

apartment marketing stats

Are you preparing for your next pitch with an ownership group? Whether you’re pitching your lease-up strategies for a new property, looking to expand your property portfolio, or are discussing budgets for your existing properties, these marketing stats will help your presentation pack more punch.

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Six Website Mistakes Apartment Communities Make

Six website mistakes apartment communities make

A great website and marketing team will only take your community so far—it’s absolutely essential that your site is set up to drive conversion. Yet many communities’ sites present hurdles and barriers to conversion that can cost you leads, tours, and leases. To help you assess your site, we have identified six of the most common mistakes apartment communities make and explained why they can hamper your best lead-gen efforts. 

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Four Apartment Marketing Trends You Can’t Ignore in 2020

At one point, ideas like conversion software, analytics-driven marketing, and dynamic video advertisements were innovations that apartment marketers saw coming on the horizon. Headed into 2020, these ideas and others have established themselves as necessities for those in the apartment marketing space. So which trends do you need to know about in 2020?

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Five 2020 Marketing Trends That Don’t Work for Apartments

It’s 2020, and with the fresh start of a new year, marketers in all verticals are paying attention to what’s shiny, new, and trending. What’s truly effective, though, when it comes to the competitive multifamily residential marketing space? Dive in and take a closer look at five of the top 2020 marketing trends—and how some of the hottest fall short for the multifamily market. 

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5 Things Apartment Communities Need to Know About Stories Ads

Instagram Stories was introduced back in 2016 and since then it has taken off to become one of the most used features on Instagram. The Facebook-owned, 15-second format has allowed businesses to create engrossing and powerful advertising for a wide audience. Before jumping straight into brainstorming your quarter-minute masterpiece, let’s go over the 5 things you need to know about creating Stories ads for your apartment community.

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