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COVID-19 Email Marketing Guide

COVID-19 email marketing

Email is an effective way to re-engage old prospects and nurture leads throughout the leasing journey. As communities face longer leasing cycles during COVID-19, email marketing has become a critical form of communication to keep warm leads interested and informed. In the month of March, we sent over 100 prospect email campaigns on behalf of apartment communities nationwide. The email campaigns we sent averaged a 31% open rate, a 15% click rate, and a 30% increase in website conversion rates. In this guide, we shared the trends we saw across top-performing email campaigns and email strategies your team can use to drive similar results.

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How Leasing Teams Can Stay Ahead of COVID-19 This Spring

If your communities aren’t seeing leads converting into leases within a 30-day turnaround this spring it doesn’t mean that COVID-19 has taken hold and ruined your chances of signing leases. It’s not uncommon for the apartment seekers beginning their search in March to lease later on. Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.

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7 Marketing Stats for Your Next Pitch with Ownership Groups

apartment marketing stats

Are you preparing for your next pitch with an ownership group? Whether you’re pitching your lease-up strategies for a new property, looking to expand your property portfolio, or are discussing budgets for your existing properties, these marketing stats will help your presentation pack more punch.

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Six Website Mistakes Apartment Communities Make

Six website mistakes apartment communities make

A great website and marketing team will only take your community so far—it’s absolutely essential that your site is set up to drive conversion. Yet many communities’ sites present hurdles and barriers to conversion that can cost you leads, tours, and leases. To help you assess your site, we have identified six of the most common mistakes apartment communities make and explained why they can hamper your best lead-gen efforts. 

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Four Apartment Marketing Trends You Can’t Ignore in 2020

At one point, ideas like conversion software, analytics-driven marketing, and dynamic video advertisements were innovations that apartment marketers saw coming on the horizon. Headed into 2020, these ideas and others have established themselves as necessities for those in the apartment marketing space. So which trends do you need to know about in 2020?

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Five 2020 Marketing Trends That Don’t Work for Apartments

It’s 2020, and with the fresh start of a new year, marketers in all verticals are paying attention to what’s shiny, new, and trending. What’s truly effective, though, when it comes to the competitive multifamily residential marketing space? Dive in and take a closer look at five of the top 2020 marketing trends—and how some of the hottest fall short for the multifamily market. 

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5 Things Apartment Communities Need to Know About Stories Ads

Instagram Stories was introduced back in 2016 and since then it has taken off to become one of the most used features on Instagram. The Facebook-owned, 15-second format has allowed businesses to create engrossing and powerful advertising for a wide audience. Before jumping straight into brainstorming your quarter-minute masterpiece, let’s go over the 5 things you need to know about creating Stories ads for your apartment community.

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Winter Apartment Marketing Outlook

Winter Apartment Marketing

Winter is a dreary time of year for apartment communities. The days are shorter, the weather is colder, and with the holidays taking center stage during the month of December, searching for an apartment isn’t top of mind for many apartment seekers across the country. While many leasing teams try to weather through the storm with the same strategies that brought them leads and leases in the summer, you came here because you know deep down you need to change your strategy.

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Voice Search Marketing Strategies for Apartments

voice search for apartments

The biggest tech companies in the world are in an arms race over voice technology. Amazon, Google, Apple, Microsoft, have all made an investment in voice assistant software and products. The rise in voice search technology has stirred interest and excitement in the apartment industry. As smart home tech continues to grow, strategies for how communities can take advantage of this technology to reach prospects have been top-of-mind for marketers this year. So what do you need to know about voice search and the role it plays in apartment marketing?

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How to Increase Student Housing Leases Through Your Website

Student sitting on a box after move-in

Every generation brings a new challenge to marketers and Generation Z is no different. How do you reach them both as a group and as individuals? With Gen Z reaching college-age, student housing communities will need to start approaching their marketing a bit differently to make sure they aren’t left with vacant units. Check out these 6 tips to increase your student housing website lead conversions.

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