Logix Thoughts

Winter Apartment Marketing Outlook

Winter Apartment Marketing

Winter is a dreary time of year for apartment communities. The days are shorter, the weather is colder, and with the holidays taking center stage during the month of December, searching for an apartment isn’t top of mind for many apartment seekers across the country. While many leasing teams try to weather through the storm with the same strategies that brought them leads and leases in the summer, you came here because you know deep down you need to change your strategy.

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Voice Search Marketing Strategies for Apartments

voice search for apartments

The biggest tech companies in the world are in an arms race over voice technology. Amazon, Google, Apple, Microsoft, have all made an investment in voice assistant software and products. The rise in voice search technology has stirred interest and excitement in the apartment industry. As smart home tech continues to grow, strategies for how communities can take advantage of this technology to reach prospects have been top-of-mind for marketers this year. So what do you need to know about voice search and the role it plays in apartment marketing?

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How to Increase Student Housing Leases Through Your Website

Student sitting on a box after move-in

Every generation brings a new challenge to marketers and Generation Z is no different. How do you reach them both as a group and as individuals? With Gen Z reaching college-age, student housing communities will need to start approaching their marketing a bit differently to make sure they aren’t left with vacant units. Check out these 6 tips to increase your student housing website lead conversions.

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Drive Local Traffic to Your Business With Google My Business Posts

Google My Business listings are one of the most effective ways for businesses to be discovered and engaged with on Google. We’ve marketed thousands of clients nationwide from apartment communities, senior living communities, auto dealerships, hotels and hospitals, and have seen first-hand how effective GMB listings are for local businesses.

Across a sample of 409 clients, we found that 28% of their website sessions came from GMB listings. These listings don’t only deliver more traffic than the typical organic search listings, they also deliver higher quality traffic. Website sessions coming from Google My Business listings convert 29% more than the average traffic source.

Google gives businesses plenty of opportunities to promote their company and improve their Google Business profile, but most local businesses don’t take advantage of them or don’t know they exist. In this blog post, we’ll explain how Google determines which listing to show to searchers, how you can use GMB posts to drive local search traffic to your website, and how you can use GMB to convert searchers into leads.

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Conversion Logix Founders Celebrate Another Fastest Growing Company Award

Constantly growing and innovating is not easy. Many companies struggle to continuously expand without losing their core values. For Conversion Logix, it is just another day at the office. Conversion Logix has made the Puget Sound Business Journal’s Top 100 Fastest-Growing Private Companies in Washington State for the 6th consecutive year. This year, Conversion Logix ranked 5th, their highest position yet. Sitting down with Co-Founders Jeff Jobe and Dave Pavlu shed some light on how the company maintains its consistent success and growth.

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7 Easy Ways to Increase Senior Living Website Conversions

Getting prospects to visit your website is only half the battle. 97% of website visitors leave webpages without ever converting. That is a lot of missed opportunities for senior living communities trying to fill their units. Here are some helpful tips to make sure you are maximizing webpage conversions and getting the most out of your online presence.

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How to Create and Market Video Content for Apartments

Video Marketing for apartments

“You have to make video content!”. You’ve been hearing this phrase and others like it for years now. They even have crazy statistics such as “50% of people watch a video about a product before they make a purchase” (Google). You already know you have to create video content to help showcase your community. That part goes without saying, the hard part is knowing where to begin, what type of videos to create, how much to budget for video content, and where to post it once you’ve made your masterpiece. Luckily, you made the wise choice of reading this article and in just a few minutes, you’ll be a video marketing whiz.

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DOOH and Why You Should Be Investing in It

Innovation. That’s not the word most marketers think of when they hear “Out-of-Home Marketing”. Those old billboards and in-window flyers may seem outdated, and hard to scale. Now, what if I told you that Out-of-Home Marketing has an expected growth rate of 12.6% and can be used to reach your audience in new ways. Welcome to the world of DOOH.

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How to Target Apartment Seekers on Facebook and Instagram

You have an amazing website, you have a great sales team, and you are providing leads with a compelling way to engage with your community online, but your units are still sitting vacant. What’s missing and how do you fix it? It’s at this point in the process that leasing teams turn to internet listing sites to bring in traffic. They look to these listings as a solution to their vacancy problem. After all, this is where people go when they look for an apartment, this must be the best place to get leads, right? So you make sure your community posts listings across popular listing sites and then you wait for the leads to come in the door.

If you’ve tried this and aren’t getting the leads you were hoping for or paid way too much to advertise across these sites without great results, know that listsings aren’t the only way or the best way to target apartment seekers online.

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