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— Featured Posts —

Thumb-Stopping Facebook Ads

How to Create Thumb-Stopping Facebook Ads

Don’t let your marketing messages get lost in the feed. Use these five tips to create thumb-stopping Facebook ads.

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Ahead of the Curve

We recently talked with Mark Skalla, Director of Ad Operations, about how we’re preparing for the deprecation of cookies, testing dynamic ads to drive more appointments, leases, and sales, and why we’re early adopters of Instagram Reels.  

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5 Tips for Creating a Multifamily Marketing Budget for 2022

Are you missing out on opportunities to maximize your marketing budget? Follow these five tips to generate better marketing results in 2022.

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Thumb-Stopping Facebook Ads
How to Create Thumb-Stopping Facebook Ads

Don’t let your marketing messages get lost in the feed. Use these five tips to create thumb-stopping Facebook ads.

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Ahead of the Curve

We recently talked with Mark Skalla, Director of Ad Operations, about how we’re preparing for the deprecation of cookies, testing dynamic ads to drive more appointments, leases, and sales, and why we’re early adopters of Instagram Reels.  

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5 Tips for Creating a Multifamily Marketing Budget for 2022

Are you missing out on opportunities to maximize your marketing budget? Follow these five tips to generate better marketing results in 2022.

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Inc. 5000
Conversion Logix® Makes the Inc. 5000 List for the Sixth Consecutive Year

Conversion Logix made the Inc. 5000 list for the sixth year in a row! Our CEO, Sarah Gaeta comments on the company’s history of growth and shares the areas of focus that have led to the company’s continued success.

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Lead Capture Strategies for Each Stage of the Lease-Up Process

Discover the lead capture strategies our agency uses to help multifamily communities generate leads, tours and leases throughout each stage of the lease-up process.

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Lease Up Guide Featured
10 Step Guide to Marketing Lease-Ups

In this guide, we share ten steps lease-up communities can take to develop an online presence, generate first-party leads, and achieve sustainability.

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The Conversion Cloud is Now a RealPage Exchange® AppPartner

The Conversion Cloud is now a part of the RealPage Exchange® AppPartner Program! Read on to discover what this means for our multifamily and senior living clients.

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Sarah Gaeta
Conversion Logix® Appoints Sarah Gaeta as New CEO to Lead a New Phase of Growth

Inc. 5000 Digital Marketing Leader Taps Experienced SaaS Executive to Expand Conversion Cloud Software Suite and Drive Innovation for Customers

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iOS 14.5 Update News
iOS 14.5 Update – What’s the Latest On the New Apple Update

Discover the latest news about Apple’s iOS 14.5 update, how it’s impacting advertisers, and what you can do to maintain ad performance.

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Facebook Domain Verification for iOS 14 Update

In preparation for the changes iOS 14 will bring, advertisers can take steps to optimize their event tracking by verifying their website domain. Find steps for verifying your domain, details on how domain verification helps you track iOS users, and insights on setting up your event tracking in this blog post.

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What Apartment Marketers Can Expect From the iOS14 Update

In the fall of 2020, Apple announced a future update of iOS14 that will require users to opt-in to see targeted ads. Since then, Facebook has released new information about how this will impact advertisers in their platform. Learn about the potential changes coming to Facebook ads in this blog post.

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GA4 Training: How to Set Up Conversions in GA4

Learn how to set up events and conversions in Google’s new analytics platform.

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GA4 Training: Interpreting New Metrics in GA4

In this blog post we share the new metrics launching with GA4 and how they compare to the legacy Universal Analytics metrics they are replacing.

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GA4 Training: What You Need to Know About GA4

Ready to get started in Google’s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.

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what is ga4
What is GA4?

GA4, otherwise known as Google Analytics 4 is now the default Google Analytics platform when users set up a new Google Analytics account. Discover what’s new in the platform in this blog post.

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Google Announced a Change in Search Terms Reporting

Google made a change to search terms reporting in the Google Ads platform. Learn what’s changing and how it will impact advertisers.

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Facebook’s Response to iOS 14 and How it Will Impact Advertisers

A couple of weeks ago, Apple announced that in iOS14, app developers will be required to prompt their users to opt-in to targeted advertising, rather than requiring an opt-out option instead. This sent shockwaves throughout the tech industry among advertising platforms, online publishers, and app developers.

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6 Signals of a Strong Summer Rental Market

These six signals indicate the strong demand for rental housing this summer despite the turbulence of COVID-19.

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High Production Video Ads vs. Slideshow Video Ads

We analyzed a sample of apartment YouTube ads to find the answer to the question, “Does video production quality have an impact on YouTube ad performance?”. Here’s what we found.

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Seasonal Ad Performance During COVID-19

COVID-19 shocked the ad ecosystem and sent seasonal trends off track. Learn how digital ad performance changed during 2020 and how you can capitalize on the declining cost of ads.

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COVID-19 Email Marketing Guide

In this guide, we share trends across top-performing email campaigns during COVID and email strategies your team can use to drive similar results.

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How Leasing Teams Can Stay Ahead of COVID-19 This Spring

Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.

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apartment marketing stats
7 Marketing Stats for Your Next Pitch with Ownership Groups

Whether you’re pitching your lease-up strategies for a new property, looking to expand your property portfolio, or are discussing budgets for your existing properties, these marketing stats will help your presentation pack more punch.

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Six Website Mistakes Apartment Communities Make

We’ve identified six of the most common website mistakes apartment communities make and explain how these mistakes can decrease online conversions.

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Four Apartment Marketing Trends You Can’t Ignore in 2020

Four Marketing Trends that will be key in 2020 for improving conversion rates for those in the apartment marketing space.

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Five 2020 Marketing Trends That Don’t Work for Apartments

Marketing trends don’t always live up to their hype. These five apartment marketing trends have yet to drive results in 2020.

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5 Things Apartment Communities Need to Know About Stories Ads

Instagram Stories have grown in popularity among apartment seekers. Read these five facts to find out why apartment marketers are gravitating towards this up and coming ad placement.

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Winter Apartment Marketing Outlook

Winter can be a tough time to lease an apartment. In this blog post, we share the marketing challenges and opportunities we see communities face this time of year.

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voice search for apartments
Voice Search Marketing Strategies for Apartments

The rise in voice search technology has stirred interest and excitement in the apartment industry. Here’s what do you need to know about voice search and the role it plays in apartment marketing.

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How to Increase Student Housing Leases Through Your Website

Every generation brings a new challenge to marketers and Generation Z is no different. Check out these 6 tips to increase your student housing website lead conversions.

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Drive Local Traffic to Your Business With Google My Business Posts

In this blog post, we’ll explain how Google determines which listing to show searchers, how you can use GMB posts to drive local search traffic to your website, and how you can use GMB to convert searchers into leads.

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Conversion Logix Founders Celebrate Another Fastest Growing Company Award

Conversion Logix has made the Puget Sound Business Journal’s Top 100 Fastest-Growing Private Companies in Washington State for the 6th consecutive year! Co-Founders Jeff Jobe and Dave Pavlu shed light on how the company maintains consistent success and growth.

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Number One for Lead-Lift: Live Chat!

Learn how live chat helps communities convert website visitors into leads.

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7 Easy Ways to Increase Senior Living Website Conversions

97% of website visitors leave webpages without ever converting. Here are some helpful tips to make sure you are maximizing webpage conversions and getting the most out of your online presence.

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Video Marketing for Apartments
How to Create and Market Video Content for Apartments

Ready to incorporate video into your apartment marketing strategy? Use these tips to determine what type of videos to create and where to promote your new video content.

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The four ad mistakes that are Costing you leases

And How to Fix Them Fast!