YouTube Ads Boost Traffic for Memory Care Community

The Situation

A memory care community located in Carlsbad, California, experienced significant resident turnover and struggled to generate the traffic and lead volume needed to close the gap.

The Solution

Since the community was already running Paid Search, Paid Social, and Display Advertising, their CLX account manager sought out a new marketing channel to increase the online reach of this community’s brand.

To help the community increase their lead pipeline, our team introduced a 15-second ad YouTube campaign targeting families in the Carlsbad market seeking memory care. Throughout the video, we promoted messages like “the place where luxury meets family” and “where compassionate care exceeds your expectations” while showcasing footage of the property to reinforce this community’s brand positioning relative to the market.

This strategic addition resulted in significant performance improvements to brand visibility, website traffic, and lead generation.

During the month after the YouTube ad launch, the campaign generated 125,750 ad impressions, 3,411 video views, and 2,612 ad clicks. This resulted in a 209% increase in new visitors to the community’s website, a 37% increase in website lead conversions, and a 22% increase in phone calls.