March 5, 2020
A great website and marketing team will only take your community so far—it’s absolutely essential that your site is set up to drive conversion. Yet many communities’ sites present hurdles…
October 30, 2019
Getting prospects to visit your website is only half the battle. 97% of website visitors leave webpages without ever converting. That is a lot of missed opportunities for senior living…
October 15, 2019
“You have to make video content!”. You’ve been hearing this phrase and others like it for years now. They even have crazy statistics such as “50% of people watch a…
October 15, 2019
You have an amazing website, you have a great sales team, and you are providing leads with a compelling way to engage with your community online, but your units are…
March 18, 2019
Facebook and Instagram steal a lot of the spotlight in the advertising world. But they aren’t the only powerful players in the advertising game. Google’s social media frontrunner, YouTube is…
January 10, 2019
The national apartment market is predicted to grow by over 450,000 units in 2019. According to Fannie Mae’s Director of Economics & Multifamily Research, this will be one of the…
August 24, 2018
We analyzed the performance of over 200 apartment ads that received at least 1,000 impressions to compare how Carousel and Single Image ads perform in Facebook and Instagram. If you’ve…
August 13, 2018
Resident turnover costs apartment communities on average $4,000* for every tenant that leaves. Multiply this by five or ten residents and your community could be losing $20,000-40,000 due to resident…
August 2, 2018
Whether you have good reviews, bad reviews, or no reviews, you need a review response strategy. From an apartment seeker’s standpoint, signing a lease is a big financial commitment. Prospects…
July 16, 2018
How is seasonality affecting your community? Most rental markets across the country experience some sort of seasonal cycle, but does your community account for it in your marketing plan? We’ve…