Logix Thoughts

Conversion Logix Founders Celebrate Another Fastest Growing Company Award

Constantly growing and innovating is not easy. Many companies struggle to continuously expand without losing their core values. For Conversion Logix, it is just another day at the office. Conversion Logix has made the Puget Sound Business Journal’s Top 100 Fastest-Growing Private Companies in Washington State for the 6th consecutive year. This year, Conversion Logix ranked 5th, their highest position yet. Sitting down with Co-Founders Jeff Jobe and Dave Pavlu shed some light on how the company maintains its consistent success and growth.

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7 Easy Ways to Increase Senior Living Website Conversions

Getting prospects to visit your website is only half the battle. 97% of website visitors leave webpages without ever converting. That is a lot of missed opportunities for senior living communities trying to fill their units. Here are some helpful tips to make sure you are maximizing webpage conversions and getting the most out of your online presence.

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How to Create and Market Video Content for Apartments

Video Marketing for apartments

“You have to make video content!”. You’ve been hearing this phrase and others like it for years now. They even have crazy statistics such as “50% of people watch a video about a product before they make a purchase” (Google). You already know you have to create video content to help showcase your community. That part goes without saying, the hard part is knowing where to begin, what type of videos to create, how much to budget for video content, and where to post it once you’ve made your masterpiece. Luckily, you made the wise choice of reading this article and in just a few minutes, you’ll be a video marketing whiz.

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DOOH and Why You Should Be Investing in It

Innovation. That’s not the word most marketers think of when they hear “Out-of-Home Marketing”. Those old billboards and in-window flyers may seem outdated, and hard to scale. Now, what if I told you that Out-of-Home Marketing has an expected growth rate of 12.6% and can be used to reach your audience in new ways. Welcome to the world of DOOH.

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How to Target Apartment Seekers on Facebook and Instagram

You have an amazing website, you have a great sales team, and you are providing leads with a compelling way to engage with your community online, but your units are still sitting vacant. What’s missing and how do you fix it? It’s at this point in the process that leasing teams turn to internet listing sites to bring in traffic. They look to these listings as a solution to their vacancy problem. After all, this is where people go when they look for an apartment, this must be the best place to get leads, right? So you make sure your community posts listings across popular listing sites and then you wait for the leads to come in the door.

If you’ve tried this and aren’t getting the leads you were hoping for or paid way too much to advertise across these sites without great results, know that listsings aren’t the only way or the best way to target apartment seekers online.

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First-Party vs. Third-Party Leads

first party vs. third party leads

Does your community rely on internet listing sites as your primary source of marketing? Communities are often fed the line that they can’t compete against ILSs for apartment seeker’s attention so they shouldn’t bother trying to go after their own first-party leads.

While it is true that ILSs provide communities with a chance to get discovered by apartment seekers, there are drawbacks to exclusively using ILSs for lead generation. 

Here are a few of the reasons why communities are better off investing in their own lead-generation strategy.

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Uncovering Your Prospects’ Website Journey: Part 2 Lead Flow

In the first part of this two-part series, we showed you how to track the path that website visitors take when they visit your site in Google Analytics. In part two, we will show you how to track the path prospects take before taking lead generating actions on your website. We will explore the “Conversions” section in Google Analytics, cover the most relevant reports for understanding your lead flow, and help you interpret your results.

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Are Marketers Getting Too Personal?

personalized marketing

Personalization is becoming a buzzword in the marketing industry. As organizations gain greater access to data collection and marketing automation tools, they naturally turn towards hyper-targeted marketing strategies in an attempt to better connect with their customers.

For many marketers, this unparalleled access to customer information and targeting tools feels like the dawn of the golden age of marketing, but there are consumers on the other side of the exchange who are left feeling differently. Facebook’s move towards a “clear history” feature and encrypted messaging are a sign of the recent pushback the general public has shown towards personalized marketing.

Smarter HQ (a marketing automation platform that works with large national retail and travel brands) found that while 72% of consumers only engage with marketing messages tailored to their interests, 63% of consumers stop buying from brands whose personalization experiences appear to be creepy.

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