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Portland Lease-Up Attributes 100 Leases to Local Targeting Strategy

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Portland Lease-Up Attributes 100 Leases to Local Targeting Strategy

Portland Lease-Up Attributes 100 Leases to Local Targeting Strategy

  • 14 September 2022

Casting a “wide net” when marketing a lease-up may seem like the quickest way to reach your occupancy goals, but sometimes, narrowing the focus of your marketing efforts can yield better results. Recently, we partnered with a new development in Portland, Oregon, that had a below-average lease-up marketing budget but successfully hit full occupancy within twelve months.  The secret to their success: investing in high-intent local…

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