In anticipation of Google’s Universal Analytics platform sunsetting, we reached out to our experts at Conversion Logix, VP of Ad Operations Daniel Ekdahl, and our Campaign Performance Manager, Liam Keller, to give you an inside look at how our team is leveraging Google’s new analytics platform, GA4. What industry trends set the stage for Google’s introduction of GA4? Danny: There are a couple of trends that…
And How to Fix Them Fast!