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Seasonal Marketing Strategies for Student Housing to Stay Ahead of the Competition

Tag: student housing marketing

Seasonal Marketing Strategies for Student Housing to Stay Ahead of the Competition

Seasonal Marketing Strategies for Student Housing to Stay Ahead of the Competition

  • 2 June 2023

Making a housing decision for college can be an exciting and sometimes stressful experience for college students and their families. While each purchasing journey is unique, the process typically involves these recurring buyer personas.  Student Buyer Personas vs. Parent Buyer Persona Solo-Student Buyer: This segment of the student housing audience is made up of independent students who play a central role in the research and decision-making…

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