Seamless Marketing & Leasing Alignment Boosts Occupancy to 94%

A Wilton Manors, FL property was identified as the most important asset in a client's portfolio, yet it was only 86.2% occupied starting in Q1 2026. The property needed a scalable strategy to increase visibility, generate qualified renter demand, and accelerate leasing performance to reach stabilization fast.

The client turned to Conversion Logix® to implement a comprehensive full-funnel paid media strategy supported by a monthly media investment of approximately $7,600. The campaign combined awareness, consideration, and high-intent lead generation tactics to attract prospective renters and keep this property top-of-mind throughout the leasing journey. Equally important was the strong partnership between marketing and the onsite team. Rapid lead follow-up, consistent prospect nurturing, and disciplined leasing execution ensured marketing-generated demand translated into tours, applications, and signed leases.

Within just 5.5 months, the community transformed from an urgent turnaround property into a stabilized community.

Performance Highlights

Occupancy increased from 86.2% to 93.8%, successfully achieving stabilization through a strategic full-funnel marketing approach. The campaign significantly expanded visibility and renter engagement, driving a 124% increase in website clicks, a 37% increase in engaged sessions, and a 139% increase in new users. 

Over the last 90 days, more than 5,000 post-view engagements demonstrated strong retargeting performance, while 66% of all website conversions were attributed to Conversion Logix campaigns, highlighting the direct impact of the marketing investment on leasing activity and occupancy growth.

Full-Funnel Demand Generation

A strategic, well-funded multi-channel media approach supported both awareness and high-intent lead generation, ensuring prospects engaged with the property at every stage of the renter journey.

Audience Growth & Visibility

The campaign significantly expanded reach, driving a 139% increase in new users and a 124% increase in website traffic while maintaining strong engagement levels.

Performance-Driven Lead Generation

Conversion Logix campaigns were responsible for more than 66% of all website conversions, demonstrating a direct impact on leasing activity and occupancy growth.

Marketing + Leasing Partnership

Success was driven by more than paid media alone. The combination of strategic advertising, rapid lead response, consistent prospect nurturing, and strong onsite follow-up created a seamless path from inquiry to lease signing.