How Leasing Teams Can Stay Ahead of COVID-19 This Spring

If your communities aren’t seeing leads converting into leases within a 30-day turnaround this spring it doesn’t mean that COVID-19 has taken hold and ruined your chances of signing leases. It’s not uncommon for the apartment seekers beginning their search in March to lease later on. Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season.

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7 Marketing Stats for Your Next Pitch with Ownership Groups

apartment marketing stats

Are you preparing for your next pitch with an ownership group? Whether you’re pitching your lease-up strategies for a new property, looking to expand your property portfolio, or are discussing budgets for your existing properties, these marketing stats will help your presentation pack more punch.

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Six Website Mistakes Apartment Communities Make

Six website mistakes apartment communities make

A great website and marketing team will only take your community so far—it’s absolutely essential that your site is set up to drive conversion. Yet many communities’ sites present hurdles and barriers to conversion that can cost you leads, tours, and leases. To help you assess your site, we have identified six of the most common mistakes apartment communities make and explained why they can hamper your best lead-gen efforts. 

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Five 2020 Marketing Trends That Don’t Work for Apartments

It’s 2020, and with the fresh start of a new year, marketers in all verticals are paying attention to what’s shiny, new, and trending. What’s truly effective, though, when it comes to the competitive multifamily residential marketing space? Dive in and take a closer look at five of the top 2020 marketing trends—and how some of the hottest fall short for the multifamily market. 

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Winter Apartment Marketing Outlook

Winter Apartment Marketing

Winter is a dreary time of year for apartment communities. The days are shorter, the weather is colder, and with the holidays taking center stage during the month of December, searching for an apartment isn’t top of mind for many apartment seekers across the country. While many leasing teams try to weather through the storm with the same strategies that brought them leads and leases in the summer, you came here because you know deep down you need to change your strategy.

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Voice Search Marketing Strategies for Apartments

voice search for apartments

The biggest tech companies in the world are in an arms race over voice technology. Amazon, Google, Apple, Microsoft, have all made an investment in voice assistant software and products. The rise in voice search technology has stirred interest and excitement in the apartment industry. As smart home tech continues to grow, strategies for how communities can take advantage of this technology to reach prospects have been top-of-mind for marketers this year. So what do you need to know about voice search and the role it plays in apartment marketing?

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Drive Local Traffic to Your Business With Google My Business Posts

Google My Business listings are one of the most effective ways for businesses to be discovered and engaged with on Google. We’ve marketed thousands of clients nationwide from apartment communities, senior living communities, auto dealerships, hotels and hospitals, and have seen first-hand how effective GMB listings are for local businesses.

Across a sample of 409 clients, we found that 28% of their website sessions came from GMB listings. These listings don’t only deliver more traffic than the typical organic search listings, they also deliver higher quality traffic. Website sessions coming from Google My Business listings convert 29% more than the average traffic source.

Google gives businesses plenty of opportunities to promote their company and improve their Google Business profile, but most local businesses don’t take advantage of them or don’t know they exist. In this blog post, we’ll explain how Google determines which listing to show to searchers, how you can use GMB posts to drive local search traffic to your website, and how you can use GMB to convert searchers into leads.

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How to Create and Market Video Content for Apartments

Video Marketing for apartments

“You have to make video content!”. You’ve been hearing this phrase and others like it for years now. They even have crazy statistics such as “50% of people watch a video about a product before they make a purchase” (Google). You already know you have to create video content to help showcase your community. That part goes without saying, the hard part is knowing where to begin, what type of videos to create, how much to budget for video content, and where to post it once you’ve made your masterpiece. Luckily, you made the wise choice of reading this article and in just a few minutes, you’ll be a video marketing whiz.

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How to Target Apartment Seekers on Facebook and Instagram

You have an amazing website, you have a great sales team, and you are providing leads with a compelling way to engage with your community online, but your units are still sitting vacant. What’s missing and how do you fix it? It’s at this point in the process that leasing teams turn to internet listing sites to bring in traffic. They look to these listings as a solution to their vacancy problem. After all, this is where people go when they look for an apartment, this must be the best place to get leads, right? So you make sure your community posts listings across popular listing sites and then you wait for the leads to come in the door.

If you’ve tried this and aren’t getting the leads you were hoping for or paid way too much to advertise across these sites without great results, know that listsings aren’t the only way or the best way to target apartment seekers online.

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First-Party vs. Third-Party Leads

first party vs. third party leads

Does your community rely on internet listing sites as your primary source of marketing? Communities are often fed the line that they can’t compete against ILSs for apartment seeker’s attention so they shouldn’t bother trying to go after their own first-party leads.

While it is true that ILSs provide communities with a chance to get discovered by apartment seekers, there are drawbacks to exclusively using ILSs for lead generation. 

Here are a few of the reasons why communities are better off investing in their own lead-generation strategy.

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