YouTube Drives 5X Traffic to Roanoke Lease-Up

A lease-up in Roanoke, Texas, needed a creative digital marketing strategy to reach prospective Dallas and Fort Worth residents. With a limited budget compared to nearby competitors, the community faced challenges in attracting prospects due to the high cost of keywords in paid search and the saturated market.

After evaluating the area of this local market, Conversion Logix® implemented a compelling video advertising campaign strategy to increase reach and brand awareness. The custom-built YouTube ad generated 1.2 million impressions, resulting in 22,371 website sessions. As the number one source of website traffic, this strategy drove over five times more traffic to their website than their second and third top sources of traffic (Paid Search and Organic Search), maximizing the reach of their media budget with an average cost per click of $0.20.

Conversion Logix’s media team created a strategic video advertising campaign to drive the community’s website traffic and increase its reach in a highly competitive market. Our creative team custom-designed video ads to showcase the community’s luxury interior and attention-grabbing amenities. The YouTube ads built awareness among local luxury apartment seekers, increased website traffic, and drove prospects to complete more website sessions than ever before.