Category: Industries

Multifamily performance marketing blog articles from Conversion Logix under the category Industries.

Case Studies

CLiQ

Digital Marketing

Multifamily

Property Teams

Seamless Marketing & Leasing Alignment Boosts Occupancy to 94%

Through a strategic full-funnel marketing approach and strong onsite leasing execution, a Florida community increased occupancy from 86% to 94% in just 5.5 months.

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CLiQ

Digital Marketing

Display & Retargeting

Industries

Multifamily

TCC

Video Advertising

600+ Leads from Full-Funnel Lease-Up Strategy

Omnichannel marketing and targeted ads helped this Tacoma lease-up generate 600+ high-quality leads.

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Multifamily

TCC

Video Advertising

High-Quality Lead Pipeline Sustains 94–99% Occupancy

See how a full-funnel marketing strategy built a steady lead pipeline for an apartment community in Rock Hill, SC.

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Digital Marketing

Multifamily

TCC

Video Advertising

Omnichannel Strategy Generates 696 Portfolio Leads

Uncover the strategy that accelerated leasing momentum for a multifamily portfolio in the Southeast.

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Multifamily

TCC

SMS Campaign Re-Engages 12,000+ Apartment Leads

Learn how 11 SoCal properties re-engaged 12,000+ leads with SMS blasts.

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Digital Marketing

Display & Retargeting

Multifamily

TCC

Video Advertising

Luxury Lease-Up Delivers 36 Leases

Discover the strategy we used to help a Seattle lease-up reach 100% occupancy.

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Digital Marketing

Display & Retargeting

Multifamily

104% Lead Growth from Multi-Channel Campaign

Learn how we generated more leads and boosted occupancy for an apartment in Reno.

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Digital Marketing

Multifamily

TikTok Ads Drive 22% Lead Growth in Seattle

Discover how TikTok ads increased website leads and boosted search traffic for a Seattle apartment.

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Digital Marketing

Multifamily

89 Roles Filled Through Digital Recruiting Campaign

Discover how a multichannel recruiting campaign generated 1,401 applicants and filled 89 open roles.

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Digital Marketing

Display & Retargeting

Senior Living

TCC

High-Intent Lead Strategy Accelerates Occupancy

Discover the lead strategy that helped a Palo Alto senior living community reach 100% occupancy.

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Digital Marketing

Senior Living

Video Advertising

YouTube Ads Drive Traffic for Memory Care Community

Discover how YouTube ads drove a 185% increase in traffic for a community in Carlsbad, CA.

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Digital Marketing

Senior Living

Senior Living Hiring Campaign Fills Leadership Roles

See how a digital hiring campaign helped a senior living community recruit top leadership talent.

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Industries

Student Housing

TCC

Live Chat Drives 70 Leases in Student Housing Community

Learn how Live Chat service Schedule Genie helped a student housing community capture high-intent leads.

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Digital Marketing

Display & Retargeting

Senior Living

TCC

Hyper-Local Campaign Sustains Home Healthcare Pipeline

Learn how hyper-local targeting generated 556 calls for a home healthcare company.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

St. Johns Apartment Secures 40 Leases in 10 Months

Uncover the targeting strategies we leveraged to generate a 24x return on advertising investment in St Johns, FL.

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Digital Marketing

Industries

Bing Ads Drives Performance Gains for Student Housing Portfolio

See how a student housing portfolio uncovered surprising results by adding Bing Ads to their digital strategy.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

215 Leases in 9 Months in Competitive Austin Market

Learn how a luxury apartment community in Austin captured 215 leases, 312 leads, and 45,341 campaign sessions.

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Digital Marketing

Display & Retargeting

Industries

TCC

SoFL Senior Living Community Achieves 16X ROAS

Discover the digital marketing strategy that helped a South Florida senior living community generate $483,750 in revenue.

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Industries

TCC

Austin Affordable Housing Drives 14X ROAS

Discover the marketing strategy we used to help an affordable housing community in Austin maximize ROAS.

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Digital Marketing

Display & Retargeting

Industries

TCC

Senior Living Community Achieves 100% Occupancy

Learn how a senior living community in Prescott, Arizona, generated 190 leads and reached max occupancy with a waitlist.

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Digital Marketing

Display & Retargeting

Industries

TCC

Hospice Company Boosts Occupancy from 73% to 92% in 90 Days

Find out how a California hospice company grew occupancy 19% with Search, Display, and Facebook Ads.

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Digital Marketing

Industries

Video Advertising

Philadelphia Lease-Up Gains 42 Leases in 9 Months

Discover the ad strategy that helped a luxury lease-up in Philadelphia ramp up leasing activity.

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Digital Marketing

Display & Retargeting

Industries

TCC

128 TCC Leads Generated for a Senior Living Community

Learn how a luxury continuing care community in Palo Alto maximized lead gen through digital advertising and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Omnichannel Strategy Drives 66X Return on Ad Spend

Explore how a luxury lease-up in Panama City Beach achieved a 66X ROAS, $1M+ in revenue, and 25 leases in 90 days.

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Digital Marketing

Display & Retargeting

Industries

TCC

Spanish-Language Ad Strategy Drives 2.5M+ Impressions

Learn how a South Florida condo community generated 174 leads with an international targeting strategy.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Student Portfolio 60% Preleased with Social Video

Discover the strategy that helped five student housing properties reach 60% pre-leased eight months ahead of move-ins.

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Digital Marketing

Industries

Google Grant Campaign Drives 141 Job Applications

Discover the strategy that helped the Texas Apartment Association attract candidates for entry-level multifamily positions.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Senior Living Portfolio Generates 21K+ Leads

Uncover the ad strategy that helped a 17-property senior living portfolio generate 21k+ leads and 350k+ new website visitors.

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Digital Marketing

Display & Retargeting

Industries

TCC

Fort Myers Apartment Hits 98.7% Occupancy in 3 Months

Discover how a Fort Myers community increased occupancy from 80% to 98.7% with a targeted digital ad strategy.

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Digital Marketing

Industries

TCC

Video Advertising

Sacramento State Student Housing Drives 144 Leases

See how a student housing community generated 711 leads and 144 leases with TikTok, Paid Search, Live Chat, and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

55 Leases Attributed to First-Party Marketing Strategy

Learn how CLX helped a community in Port Charlotte, FL, shift away from a costly third-party lead gen strategy.

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Digital Marketing

Industries

Video Advertising

YouTube Drives 5X Traffic to Roanoke Lease-Up

Discover how a Roanoke lease-up leveraged YouTube to reach DFW renters and generate 22,371 website sessions.

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Digital Marketing

Display & Retargeting

Industries

Property Teams

Video Advertising

Airbnb-Friendly Apartments Attract New Renter Demand

See how Equity Residential and Airbnb scaled awareness of their Airbnb-friendly properties with CLX ads.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Luxury Apartment Occupancy Jumps 20+ Points in 6 Months

Discover how an apartment in Grand Prairie, TX grew occupancy from 39% to 65% with a full-funnel marketing strategy.  

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Digital Marketing

Industries

TCC

Video Advertising

Multi-Channel Video Strategy Builds Brand Awareness

See how a Seattle lease-up skyrocketed brand awareness and leads with video ads across YouTube, Instagram, and TikTok.

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Digital Marketing

Display & Retargeting

Industries

TCC

Portland Lease-Up Attributes 100 Leases to Local Targeting

Discover how a Southeast Portland lease-up maximized their $3,000/mo ad budget with hyper-local targeting.

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Industries

TCC

Live Chat Delivers 1,000+ Senior Living Leads

Learn how CLX’s Live Chat service generated over 1,000 leads for a 32-property senior living portfolio.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Luxury Lease-Up Attributes 36 Leases to Conversion Logix®’s Integrated Marketing Solutions

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Digital Marketing

Display & Retargeting

Industries

North Texas Lease-Up Secures 71 Leases in 6 Months

Discover how a Decatur multifamily lease-up accelerated occupancy with Search, Social, Display, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

NYC Lease-Up Generates 210 Leads With Multichannel Strategy

Learn how a lease-up in the Bronx increased traffic and lead gen with Paid Search, Paid Social, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

Video Advertising

Lease-Up in Olympia Leases 244 Units

Uncover the ad strategy that helped a 279-unit community in Olympia reach 87% occupancy.

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Digital Marketing

Display & Retargeting

Industries

Same Ad Spend, 13% Occupancy Gain

Discover how Paid Search and Display optimizations boosted occupancy for a lease-up in Phoenix, AZ.

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CLiQ

Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

125 Leases in 4 Months in Competitive Phoenix Market

Learn how a luxury community in Phoenix grew occupancy from 48% to 66% with YouTube, Social, Display, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

TCC

48 Leases Credited to MarTech Lease-Up Strategy

Learn how a San Jose lease-up generated 48 leases in three months through digital advertising and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Riverside Lease-Up Stabilizes with 1,193 Leads

Discover the digital marketing and lead capture strategies that helped this suburban lease-up reach stabilization.

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Digital Marketing

Display & Retargeting

Industries

TCC

Portland Community Reaches 94% Occupancy

Discover how a Portland apartment generated 167 leads with Paid Search, Paid Social, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

Virginia Lease-Up Reaches 97% Occupancy

Find out how a 302-unit lease-up in Midlothian, VA generated 50,920 website visits 338 TCC leads.

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CLiQ

Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

117 Leases in 4 Months With Multichannel Marketing Strategy

See how a WA community reached 97% occupancy with a multichannel campaign, lead capture, and strategic concessions.

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Industries

TCC

Live Chat Generates 461 Leads for Miami Apartment

Learn how a community’s onsite team struggled to provide timely responses to prospects until they launched Live Chat.

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Digital Marketing

Industries

TCC

Move-In Bonus Strategy Secures 26 Leases

Discover how a Mesa, AZ community boosted leads and leases with a targeted “Move-In Bonus” campaign.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

305 Leads Generated for Affordable Housing Community

Learn how an affordable housing community in Austin grew their lead pipeline in a crowded market.

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Digital Marketing

Display & Retargeting

Industries

Video Advertising

200% Conversion Lift for New Jersey Apartment

Discover how Social, Video, and Retargeting ads helped a New Jersey property increase website conversions.

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Blog Articles

Digital Marketing

Industries

Multifamily

Should You Use AI Max? What Apartment Marketers Need to Know

June 30, 2026

AI Max hands Google more control over your ad targeting. Before you opt in, read this advice from CLX’s Senior Manager of Ad Operations Liam Keller.

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Digital Marketing

Multifamily

Google’s Biggest Ad Changes of 2026 and What They Mean for Multifamily Marketing

June 12, 2026

Google is evolving from a search engine into an AI decision-making platform. Here’s what that means for apartment marketers in 2026.

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CLiQ

Multifamily

We Ran 5,883 Budget Decisions Across 53 Properties. Here’s What We Learned.

June 8, 2026

Same spend. 16% more conversions. Here’s what 60 days of daily budget optimization taught us.

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CLiQ

Digital Marketing

Multifamily

Property Teams

AIM 2026 Recap: Multifamily’s Biggest Marketing Blind Spot Isn’t What You Think

May 19, 2026

Missed CLX at AIM? Andrew Cederlind, Martin Stein, Nicole Caiazza, & Kristin Dixon shared how to fix attribution gaps and optimize multifamily ad strategies.

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Digital Marketing

Property Teams

Student Housing

What to Cut, What to Keep: Allocating Student Housing Marketing Budgets for 2027

May 19, 2026

Read this webinar recap to learn which marketing tactics deserve more investment, where budgets may be wasted, and how top operators drive leasing results.

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Digital Marketing

Industries

Property Teams

ChatGPT Ads Are Here: What This Means for Multifamily Marketing

February 11, 2026

ChatGPT has officially entered the advertising space and it could reshape how renters and prospects discover communities. Here’s what multifamily and senior living marketers should know now.

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Industries

Property Teams

Senior Living Marketing Trends for 2026: AI Search, Local Demand, and Better Leads

February 10, 2026

Start winning the ‘answer-first’ era. Discover how AI, local demand, and solo-agers are redefining senior living marketing trends for 2026.

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Industries

Property Teams

Top Multifamily Marketing Trends for 2026

January 20, 2026

Multifamily marketing leaders are navigating a new era of discovery. Explore what’s next, from AI search and GEO to predictive insights and attribution.

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Digital Marketing

Industries

Ahead of the Curve: 2026 Marketing Predictions for Multifamily & Senior Living

December 5, 2025

Andrew Cederlind shares his 2026 marketing predictions for multifamily and senior living, advising marketers to diversify beyond search.

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Digital Marketing

Industries

Property Teams

Top Takeaways from SMASH 2025

November 3, 2025

Explore the top marketing trends from SMASH 2025. Learn how AI, attribution, and full-funnel strategies are reshaping senior living marketing.

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Digital Marketing

Display & Retargeting

Industries

Property Teams

What Worked in 2025: Proven Marketing Strategies That Filled Apartments Faster

October 20, 2025

How did top-performing communities fill apartments faster in 2025? Our Digital Apartment Marketing Strategists and Ad Operations Experts share the proven strategies and data insights that drove the strongest results.

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Digital Marketing

Display & Retargeting

Industries

TCC

Own Your Zip Code: Local Marketing Strategies for Senior Living Communities

June 13, 2025

Tired of high referral fees and low-quality leads? Discover how a local-first digital marketing strategy can help you own your zip code, connect with move-in-ready prospects, and significantly lower your resident acquisition costs.

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Digital Marketing

Industries

Property Teams

Top Student Housing Marketing Mistakes (and How to Fix Them)

April 16, 2025

This blog recaps a recent Student Housing Business webinar, bringing together some of the industry’s most experienced marketing leaders to unpack the common mistakes student housing operators make—and how to overcome them.

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Digital Marketing

Industries

Senior Living

Emerging Trends in Senior Living Marketing for 2025: Engaging a Growing Audience

January 3, 2025

Boost engagement and build trust with seniors and their families by leveraging 2025’s top senior living marketing trends.

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Digital Marketing

Industries

2025 Advertising Trends Every Multifamily Marketer Needs to Know

January 3, 2025

Future-proof your advertising strategy. Discover high-impact multifamily advertising trends to stay competitive and attract renters in 2025.

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Digital Marketing

Industries

2025 Marketing Trends in Student Housing

January 3, 2025

In 2025, marketers need fresh strategies to connect with a digital-first generation. From gamified leasing campaigns to student partnerships discover the trends shaping student housing marketing.

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Digital Marketing

Industries

Top 2025 Trends Shaping the Future of Multifamily Marketing

December 20, 2024

Want to stay ahead in multifamily marketing? Discover the 2025 trends driving engagement, streamlining operations, and transforming renter experiences.

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CLiQ

Digital Marketing

Industries

Predictive Leasing™: The Next Frontier in Multifamily Marketing

September 24, 2024

Discover the cutting-edge innovation behind our future Predictive Leasing solution. Chief Analytics Officer Martin Stein explains how we leverage advanced analytics and AI to forecast leases and optimize marketing strategies.

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Digital Marketing

Industries

Property Teams

Why Your Multifamily Advertising Isn’t Driving Relevant Leads—and How to Change That

September 16, 2024

Is your advertising bringing in unqualified leads? Our Senior Ad Operations Manager shares expert tips on how to refine your strategy and attract the right prospects.

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Industries

Know Your Next Resident: Five Trends Shaping the Future of Senior Living

June 28, 2024

Conversion Logix’s Contact Center Operations Director Tim Bryan shares five Live Chat trends shaping the future of senior living.

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Digital Marketing

Industries

How to Speed Up Leasing Velocity

April 19, 2024

Discover the secret sauce to skyrocketing leasing velocity with cutting-edge marketing strategies and data-driven insights. In this blog we unveil proven techniques to fill vacancies faster, optimize ad spend, and achieve leasing goals with precision.

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Digital Marketing

Industries

Property Teams

The Future of Property Marketing: AI and Automation

March 13, 2024

Discover how AI and automation are reshaping property marketing, empowering marketers to overcome budget constraints and drive performance. From automated lead generation to scaling personalization, explore five ways this technology is transforming the industry.

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Digital Marketing

Industries

Top 5 Apartment Marketing Strategies for 2024

November 30, 2023

Build the perfect campaign in 2024 with five unique apartment marketing strategies. Explore tips for implementing AI, overlooked ad opportunities, and much more.

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Digital Marketing

Industries

Seasonal Marketing Strategies for Student Housing to Stay Ahead of the Competition

June 2, 2023

Ready to gain a competitive advantage in the student housing market? Read this blog post to uncover expert insights on tailoring your marketing strategy to reach students and parents throughout different times of the year.

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Digital Marketing

Industries

TCC

Video Advertising

How to Market Student Housing in 2023: Q&A With Industry Experts

May 2, 2023

Kat Callender, Conversion Logix’s resident student housing marketing expert, and Andrew Cederlind, our President and COO, are back to answer your most pressing questions from our last webinar, “You Have Eight Seconds: How to Market Student Housing in 2023,”.

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Industries

How We Rated 2023’s Multifamily Marketing Trends

February 6, 2023

We rated this year’s top marketing trends, so you don’t have to. Find out which trends we’re the most excited about this year.

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Digital Marketing

Industries

Creating Personalized Leasing Experiences: Part 2

March 28, 2022

Turn prospect data into actionable lead nurturing strategies with these sales and marketing tactics.

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Digital Marketing

Industries

Creating Personalized Leasing Experiences: Part 1

March 28, 2022

Creating personalized leasing experiences starts with learning about prospects early in the leasing journey. Use these five lead generation strategies to gather prospect insights at the beginning of their apartment search.

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Digital Marketing

Industries

The Ultimate Guide to Senior Living Marketing

September 2, 2021

Explore effective strategies to successfully market your senior living community online in the digital age. Boost your community’s online presence and reach potential residents with the power of digital advertising.

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Digital Marketing

Industries

10 Step Guide to Marketing Lease-Ups

August 3, 2021

In this guide, we share ten steps lease-up communities can take to develop an online presence, generate first-party leads, and achieve sustainability.

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Digital Marketing

Industries

5 Top-Performing Assisted Living Advertising Channels

March 21, 2021

Discover the top 5 advertising platforms to effectively connect with families and seniors in search of assisted living care.

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