Special Announcement

We’re excited to announce that we have officially been named the Puget Sound Business Journal’s #1 fastest-growing private company on the Eastside!

In the detailed report by Melissa Crowe from the Puget Sound Business Journal, we were awarded the title of fastest-growing company of the Eastside based off our exponential revenue growth, increasing 270.26% from 2015 to 2017. We have recently acquired Ascendance Digital Media, dba AdsUpNow, and with this acquisition comes the combination of the #1 and #18 fastest-growing companies of the Eastside.

Neither Conversion Logix, or previously acquired AdsUpNow, are strangers to this type of award. Both companies have both been listed multiple times in recent years. We pride ourselves on the distinct honor of being the #1 fastest-growing company of the Eastside.

We take customer service very seriously here at Conversion Logix, and we know that we could not be receiving this honor without our current customers. So if you are a loyal customer reading this, all of us at Conversion Logix want to thank you for your business and let you know that we are as dedicated as ever to your marketing campaigns.

If you have any questions about this article or if you wanted to inquire about starting your very own marketing campaign, please click here

About Conversion Logix

Conversion Logix was founded in 2010 by Jeff Jobe and Dave Pavlu as a digital marketing and technology company focused on delivering digital media for the residential, senior living and hospitality industries. The combination of an effective direct-marketing lead-generation approach with a five-star hospitality style of service has enabled Conversion Logix to double its sales volume virtually every year and become one of the fastest-growing private companies in the nation, as recognized by Inc. magazine.

Editor’s Note:

Conversion Logix and recently acquired AdsUpNow have also been featured on the INC. 5000 Fastest-Growing Private Companies in America list a combined total of 7 times in 4 years.

The post A Special Announcement: Fastest-Growing Company appeared first on Conversion Logix.

Having a social media presence builds trust with residents and prospects. We all know that the majority of people are on Facebook, but what about the other social sites? What platforms are your target audience using and how can you utilize its features to your advantage?

The younger generations such as Gen Y and Gen Z have shown to be using media sharing platforms like Snapchat at a much higher rate than the elder generations. These media sharing platforms have become much more popular with young users as they can send each other messages, images, and videos taken through the apps native platform. Snapchat has enticing features such as snap stories, group messaging, video calling, group video calling, camera filters, and more. With all of these features, Snapchat can provide a community with a variety of organic and paid ways to market itself.

Organic Strategies

With Snapchat, your community can highlight amenities and create showcase tours for their followers. By creating insider content, you can give prospects an idea of what it is like living at the property, which will help encourage them to take the next step in the marketing funnel.

In attempts to maximize organic reach, communities need to have a following on the platform. Gaining a following can be tricky, but it is possible. Check out the tips below to earn more followers:

• Invite prospects to follow you on Snapchat
• Run exclusive specials on your Snapchat
• Stay on an active and consistent posting schedule
• Post your snap handle on other social media platforms

Paid Strategies

Similar to Facebook and Instagram, Snapchat allows a community to run ads on their platform. Advertising on Snapchat gives organizations another avenue to help convey their messaging. Single image and video ads are most common, however, filters and lenses are also an option that can be utilized via paid strategies.

Running ads on Snapchat allow your community to reach a wider audience while targeting potential prospects. By creating a compelling single image or short video ad, you will have the ability to quickly highlight community areas, specials happenings, or current concessions.

Advertising on Snapchat gives your community another option to reach consumers of a younger generation. With an extremely targeted advertising campaign and quality organic posts that highlight your community, Snapchat has the potential to quickly become a powerful platform within your marketing campaign.

If you have any questions about this content or if you want to inquire about starting your own Snapchat advertising campaign, please click here (link to contact us page).

Ads allow your property to reach a wider audience and target potential prospects. Compelling single image and video ads can quickly highlight community areas or specials happening.

Snapchat gives your community options when it comes to marketing. Running ads can maximize your reach. Schedule a call to learn more.

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After months of scrutiny about privacy concerns and where ads are actually coming from, Facebook has taken action into their own hands. Advertisers and consumers alike went to sleep on Thursday, June 28h and woke up on Friday, June 29th with a pretty substantial change on their favorite social media platform.

With Facebook trying to crack down on fraudulent accounts that have previously served false ads, they have opened a floodgate of possibilities for its consumer base.

Here is a screenshot of how you can discover what advertisements a page is currently running:

Whenever a change is enacted on a platform that has 2.2 billion monthly active users, there is going to be a learning curve in how the new updates are utilized. This most recent update is going to bring both positive and negative aspects to the platform, however, the transparency between the platform and the consumer is at an all-time high.

Here are some of the positives and negatives that can be found with the new update:

Positives

• Facebook users will have full transparency on the platform as is pertains to who is paying for the ad that they are seeing
• A user can view any/all active advertisements that a company is running at that moment in time – providing consumers with more information than ever about the platform
• A consumer can see the history of a specific page – showing any changes that may have happened throughout the years

Negatives

• Competitors can now see and copy a businesses’ exact ad strategy
• You cannot hide your special offers from your competitors
• Someone outside of your target audience could hypothetically see the advertisement that you were offering to select individuals

Overall, this is a step in the right direction, and the positives far outweigh the negatives.

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The digital advertising industry in the United States has seen another booming increase in year over year revenue growth. According to IAB.com, US online advertising revenue saw a 21.4% increase from 2016 to 2017. This large year over year increase brings total online advertising revenue for 2017 to a bolstering $88 billion. This growth can be attributed to services such as paid search, social media advertising, and display advertising – all of which cater to mobile-friendly impressions.

Here are a few of the main takeaways from the full report:

Video Advertising is becoming one of the most popular forms of online advertising.

Video advertising in 2017 increased to 14% of total online advertising revenue. Though adoption may not be as high as some of the other services online, it is increasing exponentially as the total advertising spend for video skyrocketed by 33% in 2017 – making up $11.9 billion of the total advertising revenue.

Display banner ads perform better on mobile devices.

Display banners are far more popular to consumers on a mobile device than they are on a desktop. Banners represent a little less than 40% of all mobile advertising spend compared to less than 25% of spend on a desktop.

25% of ALL digital advertising spend is going towards social media advertising.

Video advertising is growing at an immensely fast rate. However, social media advertising is growing at an even quicker rate. The revenue from social media advertising increased by 36% from 2016 to 2017, and it is not expected to slow down anytime soon. Social media advertising now accounts for $22.2 billion in online advertising revenue – making it one-quarter of all online advertising spend.

These revenue reports show that the demand for digital advertising is significant and the industry is here to stay. While the medium of how we advertise online may change, it looks like the industry will see consistent growth in year over year revenue.

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Are you getting the most out of your search engine marketing campaign? Compare the following concepts to what you are currently practicing to see if you are maximizing your budget.

Specific Landing Pages

It is important to build specific landing pages for your campaigns and ad groups instead of pointing traffic to just your homepage. A custom landing page is crucial to a successful engagement with your consumers. If your landing page has a clear call to action, you can lead consumers to a specific action. Landing pages can also provide other opportunities on your website that they might have missed if they were directed to a generalized page.

Focused Keyword Lists

Sustaining a focused and relevant keyword list will provide more value to your search marketing efforts than a list with many generalized keywords will: a bigger list of keywords is not necessarily better. With so many campaigns and ad groups, a generalized keyword list can become difficult to keep track of in terms of effectiveness and efficiency. If your keyword list is too large, it can become difficult to gather valuable insight on specific keywords.

Negative Keywords

When you first start an SEM campaign, you will typically spend hours researching the best relevant keywords for your product or service. If you want to get the most out of your campaign, you should also be using negative keywords. Negative keywords will prevent your ads from showing if they are searched/triggered. Managing these negative keywords can help reduce costs on irrelevant traffic and ensure that you are only reaching your intended consumer.

Conversion Tracking

High clicks and low CPC’s are great, unless the traffic coming through isn’t worthwhile. Conversion tracking allows you to identify which keywords and ads are performing best in your campaign. Conversion tracking focuses on the quality of traffic coming to your website and the specific actions that they are taking. Conversion tracking is a must for any campaign.

Trial and Error

With the constant shift in the way consumers are searching for services and products, you have to be willing to adapt your campaigns to adhere to the masses. A trial and error method allows you to constantly evaluate your results and refine your strategy to improve on what is and isn’t working. This will enable you to have the best possible campaign, while reaching customers in a way that is proven to work.

The post Five SEM (PPC) Tactics You Should Be Utilizing appeared first on Conversion Logix.

Creating an emotional connection with your visitors and creating a strong feeling of want or need can be a powerful tool. People first decide based on their emotions and then consider logical factors that confirm their decision. Here are five ways you can tap into emotion to drive conversions on your site.

Reinforce Feelings of Confidence 

Website visitors dislike complicated web pages as soon as they see them. A complex website influences a person’s perceived confidence in their ability to make an educated decision in a negative way. The more assured your visitors are that they can accomplish a task on your site with ease, the more likely they are to follow through with that action. Design an easy to navigate site that builds a visitors confidence.

Generate Positive Feelings

Positive behaviors can be reinforced and encouraged with rewards or incentives. When people are rewarded, it activates pleasure centers in the brain. Try giving away some concessions or discounts that can instantly incentivize the consumer to follow through with their action. The initial appeal to buy will be roused by the concession, and the savings from the discount acts as the reward for the desired behavior.

Meeting Visitors’ Needs

Offering a product or service of interest is only half the battle as you attempt to connect with consumers. Create messages that convince visitors that you understand what drives them and you know how to improve their lives. To bond with visitors at a deeper level, learn their initial motivation.

Recognizing Changing Needs

People change over time in response to changes in their lives. By knowing which stage of purchasing your target customers are in, you gain insight into their interests and perspectives, allowing you to personalize web experiences and create more enticing offers to resonate with your target market.

Conditions of Attachment

Companies that have managed to build an extremely loyal customer base develop the conditions for attachment: consistency, responsiveness, and trustworthiness. To establish an emotional connection with your visitors, you must earn their trust, ensure that you are helping to fulfill an important need and provide stress-free, enjoyable experiences.

The post Using Emotion to Increase Website Conversions appeared first on Conversion Logix.

History of the Internet Cookie

Going back before the inception of digital advertising, a Netscape programmer named Lou Montulli created the “internet cookie” as a way to track user selections in a virtual shopping cart. Since 1994, these cookies have evolved to become an intricate and crucial system for advertisers to track users’ desktop browsing activity.

Current State of Internet Cookies

With the average American now spending roughly 4.7 hours per day on a mobile device, there is a looming threat that cookies’ long reign over the internet is coming to an end. A recent marketing survey revealed that 60% of marketers expect that they will not rely on third-party tracking cookies in the next two years.

What’s Wrong with Cookies?

Until recently, internet cookies have been the industry-leading way of tracking user’s overall web activity. However, cookies are becoming less effective as they track browsers, not people. This used to work in the old state of the internet as people all logged in on the single-family desktop to do their browsing. Things are quite different these days as most people switch back and forth between multiple connected devices, ultimately making cookies ineffective.

Another issue with the internet cookie is the fact that they do not work within mobile apps – which is where the majority of mobile traffic happens. In addition to not working with mobile apps, cookies are now on the defensive against browsers, like Apple’s Safari, who have essentially banned third-party cookies from their platforms altogether.

The New Direction for Digital Advertising

The constant changes regarding how consumers obtain their information has forced the hands of digital advertisers everywhere into finding new ways to identify and track their traffic. This comes in the form of “identity-based” tracking. For example, Facebook lets their users utilize their Facebook credentials to log onto other sites and apps. This allows them to track user mobile sessions across multiple platforms and serve up personalized ads accordingly.

Another example of this new style of tracking can be found on Apple devices. Apple assigns a unique identifier for advertisers, or IDFA, to every iOS user. After this identifier is applied, it allows Apple to attribute activity to a single person across the entire Apple community.

We’ve gone beyond the cookie with our Defined Audience Targeting. Rather than focus just on cookies, we match offline data sources with someone’s mobile ID and online persona. We are able to filter down to the IP address of the person’s house and target them without the use of cookies.

While it’s true the cookie is dying, it’s not going away anytime soon. And new tactics are being developed to make sure we can still get your message in front of the customers you want to reach most.

All of this information goes to show that as long as there are products to sell, advertisers will find a way to track and attribute the traffic.

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