Inside SMASH 2025, one theme rang loud and clear: senior living marketers need clearer visibility from spend to results. Across roundtables and hallway conversations, leaders shared the same pain points: staying up to date with AI trends, maintaining visibility in an increasingly competitive digital landscape, retaining budgets, and a desire for more comprehensive and sophisticated reporting solutions. Representing Conversion Logix, Jen Lovely and Amy Wall led…
And How to Fix Them Fast!
