SMS Campaign Re-Engages 12,000+ Apartment Leads
Learn how 11 SoCal properties re-engaged 12,000+ leads with SMS blasts.
The Results
12,098
SMS Messages Delivered
1,828
Website Clicks Generated
15.7%
Average Click-Through Rate
The Situation
The SoCal team at one of the nation’s top property management companies was already generating strong lead volumes across their portfolio with The Conversion Cloud®, but, with renters comparing multiple communities in SoCal’s highly competitive leasing market, they needed a quick way to re-engage prospects after their initial inquiry. Our team recommended targeted SMS nurturing as a scalable add-on to their existing lead strategy
The Solution
Using The Conversion Cloud®, we deployed SMS nurturing blasts across 11 SoCal properties for $99 per blast. These text messages yielded 122 clicks on average and impressive click-through rates ranging from 10.5%- 27.6%.
The Strategy
Instead of generic “Apply Now” messaging, we tailored the SMS copy to the specific property and submarket. We ran a range of messaging strategies, including highlighting unique amenities, emphasizing luxury, testing different concession formats, and exploring floorplan pricing, among others.
Key Takeaways
1
Speed to Lead Re-Engagement
SMS blasts act as an instant filter, quickly identifying which leads are still in-market.
2
Higher CTR vs. Email
With an average CTR of 15%, SMS outperforms typical multifamily email engagement benchmarks (2.5%-4.5%).
3
Context is King
The most successful blasts used specific hooks, dollar amounts, lifestyle keywords, and price anchors.
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